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International Finance & Projects
Foto: Christina Haeusler
Foto: Schedl/APA/European Brand Institute
Klaus Müllner
Founder & Chief Investment Officer
Dr. Gerhard Hrebicek
Founder & Chief Brand Officer
While your company can obtain funding for
growth and working capital, brand building
investments do not attract interest from the
funding community that much.
Foto: istockphoto.com
Europe’s future depends on intellectual property
and in particular on the many strong and
valuable brands that should be marketed even
better. But how can brand investments be financed?
Great potential is created through alternative
financing such as private equity, venture capital or
specialized brand funds.
SummerLight Capital Partners focus on companies
in Europe with a fast-growing brand in the retail,
services and the consumer goods industry. With the
European Consumer Brand Fund, we are creating opportunities
that have not yet existed in Europe. Our
mission is to establish your business’ growth potential
through Branding.
Each investment situation is different and an individual
approach is required. A potential company
is precisely analyzed and discussions are conducted
about the company’s orientation. In most cases,
the results lead to a private equity partnership, but
brand financing programs can also be considered in
connection with private equity or stand-alone. The
development of the operating results and KPI’s and
the necessary tools are a prerequisite for a positive
brand development.
By reloading “Heritage Brands” through sustainable
investment in existing brands, which we find in
many small and medium-sized enterprises in Europe,
we can raise an immense brand potential.
SummerLight Capital Partners provide capital and
know-how for brand development and therefore enable
value creation for your company by brand-led growth.
Let’s start a journey together to build new number 1
brands!
The European Business and Investment Magazine iconannual 81