LIVE Magazine #257 May 2017

Rolls-Royce Motor Cars Launches
Rolls-Royce Dawn
Palm Springs Collection
ROLLS-ROYCE MOTOR
CARS UNVEILS BESPOKE
‘DAWN – PALM SPRINGS
COLLECTION’
LOCATED AT INDIGO AUTO
GROUP - ROLLS-ROYCE
MOTOR CARS RANCHO
MIRAGE
The image of the desert
evokes a monochromatic
view of the endless sand
dune. But every year when
the spring rains arrive, the
desert erupts into an explosion
of vibrant color as
desert wildflowers blossom
with life. It’s this celebration
of color that inspired the
designers at Rolls-Royce
Motor Cars and Rolls-Royce
Motor Cars Rancho Mirage to
create a one-of-a-kind work
of art with the ‘Rolls-Royce
Dawn Palm Springs Collection.’
This one-of-one collection car is the child of creative collaboration
among the team in Rancho Mirage and exquisite execution by
the company’s Bespoke Design Studio in Goodwood, England.
their commission with exclusive content, and this new showroom offers a
creative environment where they can work with expert designers to create
their very own exclusive Rolls-Royce.
Rolls-Royce Motor Cars Americas recorded a third consecutive year of
record sales in 2016. Sales soared 12% for the year, propelled by the
new Rolls-Royce Dawn. The Americas remain the largest region for the
world’s leading luxury house, and represents more than one-third of the
iconic brand’s sales. Rolls-Royce continued to dominate the North American
super-luxury arena (motor cars topping $250,000). The success is
a direct result of the company’s leadership in offering a steady stream of
exciting new luxury products and exclusive Bespoke features for the most
discerning clients in the world, Rolls-Royce motor car owners.
The initial idea of the Palm Springs Collection came as the team from
Rancho Mirage met with local architectural and interior designers. Palm
Springs has always been a winter haven and year-round home to a cadre
of A-list celebrities and titans of industry with discerning taste for design
and quality. They are a group that knows what they like. To celebrate this
heritage, together they conceived this unique ‘one-of-one’ collection car.
Working for the past year with the color, finish and material designers in
the Bespoke Design Studios at the Home of Rolls-Royce in Goodwood,
they created ‘Dawn Palm Springs Collection.’
‘Dawn – Palm Springs Collection’
The inspiration for the Artic White exterior finish is the vastness of the
desert. The sleek monochrome exterior evokes the image of a blank canvass,
setting the stage for the tasteful highlight of color within. The interior
Bespoke coloring includes Artic White with splashes of Turchese, Mandarin
giving the sense of blossoming wildflowers set against the sands of
the desert. The Dawn includes classic Bespoke features that Rolls-Royce
is world renowned. Such as the a two-tone hand-sewn steering wheel in
Artic White and Turchese and interior hand stitching and piping highlights
in Mandarin.
The homes of Palm Springs have long featured cutting-edge design and
furniture. From the art deco designs to neo-modern, the use of wood has
been a visual treat for the Palm Springs community. ‘The Dawn Palm
Springs Collection’ features full Canadel Panelling of an open pore Santos
Palisander veneer, similar to what one would see on the finest designer
interior furnishings and décor finishes. Set against the Artic White
and Bespoke Color, the design is a true reflection of the Palm Springs
lifestyle. “Our clients view their Rolls-Royce as an extension of their style
and their home, and they want that same feeling of cool, modern comfort
when they commission a Bespoke motor car, “said Kelly Wolf, General
Manager of Rolls-Royce Motor Cars Rancho Mirage part of the Indigo
Auto Group. He added, “the sophisticated use of Bespoke color has risen
dramatically as we have seen new clients with Dawn. We hope this creation
can spark even more creative Bespoke commissions from our Palm
Springs clientele.”
Rolls-Royce Dawn was introduced to luxury lovers worldwide in 2016
and has quickly earned the reputation for being the “sexiest” vehicle ever
created by the designers in the Rolls-Royce atelier. It has also delivered
to its owners the most social drophead ever offered by Rolls-Royce Motor
Cars. Rolls-Royce, the world’s leading luxury brand, defines its marque
through the Bespoke options offered to clients. Traditional hand-crafted
wood and leather combined with the latest in modern materials topped
off with a palette of 44,000 colors are all part of the Rolls-Royce Bespoke
experience. More than eighty percent of Rolls-Royce owners Bespoke