RETAIL LIGHTING 2010/2011 - SPITTLER Lichttechnik GmbH

10
SHOP WINDOW – FASHION AND LEATHER GOODS
REQUESTS
Shop windows are the viewing portals to your world of potential
customers. Principally the shop window offers the customer their
fi rst initial glance at the goods that are on offer, without them
entering the shop and interacting or being infl uenced by the sales
personnel. It is a very important stage where only the quality of
the display and message it conveys can infl uence the customer
to act further. Visual merchandising often requires shop window
displays to be changed regularly, which also requires a high
degree of fl exibility with the lighting. Many shop windows have
panoramic views with limited depth, therefore the use of wide and
narrow beam angle distributions, provided by SPITTLER refl ectors,
are able to provide the necessary general and accent lighting.
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