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RETAIL LIGHTING 2010/2011 - SPITTLER Lichttechnik GmbH

RETAIL LIGHTING 2010/2011 - SPITTLER Lichttechnik GmbH

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8<br />

WELCOME – ENTRANCE AREAS<br />

photo by Germano Borelli<br />

REQUESTS<br />

How do you attract customer into a shop? True to the saying<br />

„light attracts people“; therefore the entrance requires a high<br />

brightness to compete with the surrounding light, and under<br />

canopy lighting needs added degrees of protection.<br />

The brightness must be distinctly clear from the outside and<br />

from greater distances, as there will be no second chance at<br />

creating that fi rst impression. The quality of the entrance dictates<br />

your potential customers further action, whether to enter or not<br />

that‘s the question?<br />

www.spittler.com

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