Awareness Trainings - Draft #1

I/VII The Global Companies of the Future
Public Policies Dimension
Given that problems faced by individuals, Nations and the international community are
becoming progressively complex, and pose ever greater risks and opportunities for
business, the private sector will play an important role in policies’ production and
innovation. Business leaders will have to progressively take care of the public good, such
as the sustainability of the cultures and heritages and the promotion of the social links.
In other words, the ability to identify and prioritize these public goods and issues, and then
determine the best strategies for addressing them, either individually or collectively, will be
an increasingly important mark of good business leadership in the years ahead: its
objective is not replacing, but complementing the ability to remain competitive, productive
and profitable.
There is also a sense of complementarity by integrating different public policy dimensions
into the implementation of processes and projects. Inevitably, this leads to the question of
governance: given that private sector increasingly contributes to shape global governance
frameworks, norms and standards, the challenge for responsible companies is also to
ensure that they engage with governments in an accountable manner.
The times have changed: in our globalized and individualized world, the proper guardians
of the public interest are also the companies, which are accountable to all citizens. It’s time
for corporate sector to take part in public policies in order to tackle strategically important
cultural issues contributing to the achievement of a peaceful, stable and sustainable
environment.
Glocalization of the Global Strategy - Definition
- Taking into consideration the local territories, communities, ways of life and ways of thinking.
- Adopting a multilateral strategy in terms of management, marketing and CSR.