Using WordPress to Grow Your Home Business

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working with your prospects and team members. But as was indicated above, a company can cease operations just as quickly as it begins. This could mean that the time that you have invested in learning, using and even teaching the tools that you’ve operated may no longer be available to you in the same way. The solution to this kind of dilemma is to operate, maintain and update your own website. This would mean that regardless of the company you’re working with, prospects and team mates will know to visit your personal website to keep up with the activity you’re involved in. The problem with doing this is that you may be good at both selling and recruiting people into a team, just not very technical when it comes to creating and maintaining websites. Also, depending on where you are in your journey, it may not be practical or cost effective to hire out the changes that you need to make from day to day. As you probably have already discovered, network marketing is a dynamic profession and is constantly changing on a daily basis. That means that your efforts need consistent updating so that you can communicate properly to the people that are depending on and following you. The activity on your website will need to reflect that and will probably need to be updated on almost a daily basis. You’ll need, then, a website platform that is easy to: • Apply updated information • Apply different functions • Apply different appearances WordPress will fit all of these parameters. • It is easy to update with new information, once you understand its basic functions. • It is easy to add different functionality and customization to the site through its plugin system. • It is easy to add and customize its appearance through its theming system. Having your own easy to customize and update website means that you can operate your business with yourself, instead of any one company, as the center and hub. At the same time, it allows you to keep your activities focused and separate so that you don’t confuse prospects and team mates. Using your website as “Home Base” for your networking business makes it easy to brand around the trust you build with the individuals within the various opportunities you may work with over the years. It will allow you to generate leads that aren’t specific to any particular opportunity, so that you can help the individuals you resonate with find an area in which they might be most successful. It will allow you to create additional income opportunities for your business through the individuals searching for helpful tools, tips and training. Of course, this would be true of any website platform that you find through your webhost or even another network marketing company. It’s important, then, to discuss why WordPress will be a good alternative for as long as you’re involved in the network marketing industry. Why WordPress One of the most attractive features about the WordPress platform is that it’s free to use. Some marketers use the free hosted platforms that WordPress provides through its Wordpress.com site. This platform, since its hosting is free and shared by millions world-wide, is somewhat limiting in what you’d be able to do to customize the look and function. CLICK HERE
However, if you’re willing and able to invest in your own hosting, you’ll be able to use free software to build out your website platform. WordPress actually maintains the platform through its centrally located hub, sending updates to users to keep your sites safe from spammers, hackers and identity thieves. Instead of saying it is “free,” it is probably more accurate to call WordPress an open sourced platform. This means that programmers with the source code can design different looks (themes) and functionality (plugins) for users that have specific goals and problems. These developers are able to create a wide range of applications to the platform that they can either give away, sell or provide lead generation versions (lite versions and pro versions). So, developers are constantly solving the problems that individuals have, so that just about anything that you need a website to do has already been provided or can be developed. Doing a simple Google, Bing or Yahoo search for WordPress themes or WordPress plugins will yield millions of results. In most cases, WordPress will not require that the person who is updating the site know or understand any coding. If a user can write, type and operate a mouse, this is more than enough skill required to operate a WordPress site successfully. A user that already has learned such skills as creating hyperlinks, using font effects and placing images will find that they’re able to control a great deal of the activity of the site. Due to the nature of available functionality and ease of use and its basic free cost, you have a platform that’s flexible enough to handle the dynamic nature of your personal and business relationships in the industry. Using WordPress to Create Your Unique Brand When you decide to ask someone to check out your new or existing opportunity, you want to have built some level of trust with the person prior to doing so, if at all possible. You want the person to have found you, read about you, listened to your training, your philosophy and your values before they join your team. This will often set you apart from others in the industry and even within the same opportunity. This is made easy when you have an existing website that you can direct people to or that they can find themselves through a search engine or social media. Your WordPress site can help you to communicate this brand consistently. • Use WordPress pages to continually craft the way that you want your team to do business. • Use WordPress posts to demonstrate this through updates on: • Your training • Your team’s successes • Your awards • Use WordPress media uploads to post links to multimedia content from platforms like iTunes and YouTube. • Use the comment area to be transparent in your interactions with team members, leaders and prospects. • Posts photos that reinforce the things your team is doing to achieve success. With WordPress you have the flexibility of making this kind of content opportunity specific or usable for all opportunities you’re involved in. Your WordPress site should display without you having to state it, why someone should join you over any other opportunity. This can work to weed out those that join strictly on the basis of price of the entry fee, monthly fee or special fees. Ultimately, you want people to have seen enough of what you’re about to know if they’re willing to work to your standards. You also want to have it in writing exactly what your expectations are so that you can direct everyone
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Using WordPress to Grow Your Home Business

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