Using WordPress to Grow Your Home Business

This discussion will focus primarily on joint ventures. WordPress offers a good alternative to marketers who want
to use their site for collaboration. You can give another person the ability to create posts and/or pages on your site
with their own content. In the industry, this is called guest blogging.
But there is more to it than just writing. By giving people the opportunity to post content on your site, they’re
likely to attract someone totally different than you ordinarily do. And because they’re able to create pages and
posts, they can post just about any kind of content their most comfortable with including, written content, audio
content and video content. In order to make it worth their time, you’ll want to give them permission to post links
to their activity at the end of their post.
However, you can still use the tools in WordPress to pitch your product and opt-in opportunities. You can and
should use a widget with your most successful offer which will appear on all pages including the guest post. You
can also get WordPress plugins that will allow you to display the most read or most popular post to your visitors.
This will mean that readers will always have the opportunity to see and experience new content that you create.
WordPress Basics
As a network marketer, you’ll want to know the basic function and purpose of a few things in WordPress even
before you begin to start using them. Because it is flexible, customizable and open source, there are many options
available that can be overwhelming and keep you from using it as a tool in your arsenal as a marketer. The
technical aspect of WordPress is easy to understand how to use, but knowing what to do with the platform as a
network marketer will keep you from getting side-tracked. It’s best to provide a discussion of the customizable
elements that you’ll be using the most in your networking business.
In the dashboard area (some call your site’s ‘back office’), you’ll see an area for Posts. This is a feature that you’ll
be using for updates, news and things that are basically non-permanent aspects of your business. You want to talk
about a change in the comp plan…use a post. You want to talk about an upcoming training…use a post. You want
to talk about your thoughts on a particular way of doing business….use a post. Someone who reads your posts on a
regular basis will know what’s going on in your business from day to day.
If you are a social media user and you understand the concept of a “newsfeed,” consider posting in your newsfeed
information about your website and your personal network marketing brand. You can add any kind of content that
you’d like to a post. You can write out your thoughts into a (blog) post. You can write some short thoughts and add
in a video or audio. You can add in images and do a brief explanation as to the importance. If you can think of any
kind of content, you can use your WordPress post to communicate it.
Typically, a visitor may see the titles of multiple posts so that they can find others they’re interested in. Posts are
dated and a visitor will typically experience them in reverse chronological order (most recent will appear first).
Posts are organized by categories, which you will specify when you create them and which users can search by and
read them.
Because of the nature of the “newsfeed” aspect of posts, WordPress makes available a Comments area. Your
readers can make comments on what you share in your posts and you’ll get notification of them in your email.
You’ll be able to write or post a response to them on the actual site to which they will get a notification at their
email address. This is great for social proof and can be attractive to prospects who want to know what it’s like to
work with your team. It’s also a good way to keep your hand on the pulse of your team and prospects.
You’ll also see the Pages section inside of WordPress. This is where you’ll be communicating permanent to semipermanent
information about you and your network marketing business. You want to share your philosophy on