Using WordPress to Grow Your Home Business

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Marketers who are willing to invest more time into their site can download “membership” style plugins like S2 Member. These plugins force users to login in order to see content. However, they do require a fair amount of technical knowledge to start and maintain the site. There are also paid membership plugins like Wishlist Member and Membersonic, both which keep certain content private and certain content public. Using WordPress for Documentation of Team Information Keeping a chronicle of what your team did and accomplished can help you in a number of ways. It can serve as an encouragement for new team members to see where leaders started before their success. It can also serve as a blueprint when members of your team or downline begin to create their own organization. Therefore, it’s a good idea to take the time to create posts as things are happening with you or your organization. You’ll want to make sure each post is categorized appropriately. This will keep people from being confused about different activities you’re involved in. You can make the posts private as discussed earlier by password protecting certain posts. This will be especially helpful when your team is developing a method that you may later want to sell to the general public. The documentation process will aid you, if you want to take what you did and provide proof that your method works. This may be a case where you won’t want your comments to be public. You’ll want to respond to your team and downline through additional posts. Using WordPress as a Training Tool When you have new team mates or members added to your downline, you want them to have all of the information they need to be successful. Some of that information will be exactly what the company says about the opportunity. But often, you will have some insight on information that has not yet been written down and of course, you want your team to know about it. You can use your WordPress site to make sure that your team and/or downline remains on the cutting edge of what needs to be done to grow their network marketing business. Whether you’re using a post or page, you can embed multi-media content into them. That means that if you’ve completed a training by webinar, all you’ll need is the embed HTML code to add it to your WordPress site. In fact, as long as the content you’re using has an embed code you can even stream live right from your site. So, for example, YouTube Live has an embed code for their live stream which means that you can stream their videos to your site visitors. This is important in that you can make other resources available (free or for sale) to help your team and downline to understand how to make the best use of the information. WordPress can also serve as a time stamped archive of your training. Your posts will automatically be categorized by date. All you’d have to do is make sure that links to the replay were posted correctly. With the use of 3 rd party plugins you can make additional training available to those that actually purchase content. The WordPress Plugin Download Express allows you to keep certain posts and their content private. So whether free or paid, live or archived, you can make your WordPress site into a training center for your team. Using WordPress as a Tracking Tool One of the things that you’ll want to do is to track your team’s activity by using your WordPress website. You’ll be able to view at a glance what the most popular information on your site is. You’ll also be able to tell how much of your site traffic is from those who are prospects vs. those on your team.
There are a number of paid and free third party tracking tools, but the most notable is Google Analytics. Google Analytics has a paid version that they make available to people that want to track site activity. You can designate exactly what activity you want to track and have it sent to you on a regular basis. Certain third party tools can give you information on links that were clicked as well as whether they interact with content or not. Because WordPress makes it easy by allowing users to place embed codes on pages and post, you can use Google Analytics or any third party tool. Many autoresponder companies like Aweber have tracking codes that you can place on your website so what you’ll be able to see the interplay between your email and your website. This is something that you’ll want to fit within the context of your business because there are technical aspects that can become a distraction to your core business activity. Using WordPress as a Sales Tool Whether you choose to sell your own product or you choose to sell the products of others as an affiliate, having appealing sales pages will benefit this process. Often this will require a third party tool like Instabuilder or OptimizePress. These are themes that will allow you to use your WordPress site to create individual sales pages that you can use to sell your products. These page builders are often intuitive when it comes to building a sales page, meaning that even someone new to online business could probably access the program and be able get started. Page builders come with drag and drop capability of your being able to add in sales and marketing elements to: • Create scarcity (countdown timers) • Provide video (video players) • Provide list building opportunities (opt-in pages) In most cases, the blog page creating aspect isn’t as strong as the feature to create sales and marketing pages. Each tool varies in complexity and you’ll want to make sure that you try to find the right one to use before you invest. WordPress Specialized Functions As was mentioned earlier, WordPress can be used to create a number of different kinds of websites that serve different functions for you. In order to figure out if you can either download or purchase a solution, you’ll want to use the following search parameters. Assuming that you want to turn your site into an appointment calendar, here is what you’d search in Bing, Google or Yahoo: • WP Theme Appointment Calendar • WordPress Appointment Calendar • WP Plugin Appointment Calendar • WordPress Appointment Calendar In some cases the solution will already be in the WordPress Library and it won’t cost anything to implement. When that is the case, you will need to be careful. This kind of solution relies on a open source model of support. That means that the user community may run into a problem and figure it out together. This could be valuable time that you spend doing something that may or may not contribute directly to your cash flow. If the function is something you really want, your time will ultimately be more valuable than what you’d save getting a free solution. If you can pay and get support, this may be the best way to execute the solution. You can
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Using WordPress to Grow Your Home Business

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