Auburn Magazine
A premium lifestyle publication that focuses on Eat+Play+Drink in the greater Auburn area. Readership will exceed 75,000 for our first edition. A locally owned multi-media company.
A premium lifestyle publication that focuses on Eat+Play+Drink in the greater Auburn area. Readership will exceed 75,000 for our first edition. A locally owned multi-media company.
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Local Heroes<br />
1120 High St<br />
<strong>Auburn</strong>, CA 95603<br />
Phone number 530.820.3030<br />
Mon-Sat 11:00 am - 8:00 pm<br />
Sun 11:00 am - 4:00 pm<br />
Above: The re-design includes six beer<br />
taps that Lisa plans for local beers. Pickle<br />
Fries that are served with ranch.<br />
Next page: Loomis Basin wheat beer. The<br />
famous <strong>Auburn</strong> City Fire Burger. Photos<br />
by Jeremy Burke, <strong>Auburn</strong> <strong>Magazine</strong><br />
26<br />
LOCAL HEROES GETS A FACELIFT<br />
Local Heroes is a burger place that<br />
has, under various names and<br />
owners, deep roots in the community.<br />
It’s been a favorite haunt for, among<br />
others, the throngs of Placer High<br />
students who walk over for lunch. It’s<br />
also been, until recently, a shrine to<br />
the “local heroes” for whom it’s named<br />
– local student athletes, members of<br />
the armed forces, Fast Friday speedway<br />
competitors and first responders of<br />
various stripes.<br />
All that’s changed. The walls that<br />
once displayed countless photographic<br />
portraits and action shots of those local<br />
heroes have received a facelift – some<br />
new paint, distinctive wall treatments<br />
and a brand new beer bar in the dining<br />
room, serving local brews on tap.<br />
Lisa Swisley, who’s owned Local<br />
Heroes since 2011, says the reaction<br />
to the dramatic makeover, designed<br />
by local business owner Deb Arbogast<br />
of Stella+Parker Revival, has been<br />
positive. “The atmosphere is just so<br />
different,” she said. “People really<br />
seem to like it.”<br />
Although the previous décor was<br />
rich in local history – “You got rid of<br />
the green and gold,” she quoted one<br />
customer as telling her, referring to<br />
the colors of Placer High -- it gave the<br />
restaurant a dated ambience. “It just<br />
didn’t have a cohesive feel,” Swisley<br />
said. “Now, the atmosphere is just so<br />
different.”<br />
The addition of a beer bar in the<br />
back of the dining room changes the<br />
feel of the place. With a few comfy<br />
stools and a half-dozen local brews on<br />
tap, Local Heroes feels more grownup.<br />
Those seeking a cold one can<br />
choose from Loomis Basin Brewing<br />
Co.’s wheat, pilsner, imperial ale and<br />
stout, a mango double-IPA from Out<br />
of Bounds Brewery, and a Gold Digger<br />
IPA from the <strong>Auburn</strong> Alehouse.<br />
What makes a beer better is a nosh, and<br />
Local Heroes addressed that a couple<br />
of years ago with a menu revamp. The<br />
burgers are variations on a theme, with<br />
several sporting names that pay tribute<br />
to local heroes.