How Europe manages the sharing economy
EUobserver's 2017 edition of its Business in Europe magazine takes a closer look at the the sharing economy.
EUobserver's 2017 edition of its Business in Europe magazine takes a closer look at the the sharing economy.
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A<br />
TRANSFORMATION<br />
THAT LACKS<br />
A COMMON<br />
DEFINITION<br />
The <strong>sharing</strong> <strong>economy</strong> is a noticeable trend shaking up traditional<br />
sectors, but <strong>the</strong> phenomenon is ill-defined and empirical evidence<br />
about its impact is scarce.<br />
<br />
“It's always more fun, to share with everyone,”<br />
Jack Johnson sang in The Sharing Song, on <strong>the</strong><br />
<br />
George.<br />
The singer-songwriter proposed that a ball, a<br />
sandwich, a secret, a drum stick, time, milk, and<br />
cookies, are enjoyed exponentially when shared<br />
with o<strong>the</strong>rs.<br />
<strong>How</strong>ever, <strong>the</strong> song made absolutely no mention of<br />
whe<strong>the</strong>r those cookies and sandwiches should be<br />
<br />
To share, according to <strong>the</strong> Oxford English dictionary,<br />
means "have or give a share of", or "have or use<br />
jointly with o<strong>the</strong>rs".<br />
That is why <strong>the</strong> name '<strong>sharing</strong> <strong>economy</strong>' is somewhat<br />
unsuitable for <strong>the</strong> plethora of online platforms that<br />
see <strong>the</strong>mselves as a part of that trend.