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How Europe manages the sharing economy

EUobserver's 2017 edition of its Business in Europe magazine takes a closer look at the the sharing economy.

EUobserver's 2017 edition of its Business in Europe magazine takes a closer look at the the sharing economy.

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for a platform to “get <strong>the</strong> discussion going in Brussels”<br />

on <strong>the</strong> <strong>sharing</strong> <strong>economy</strong>.<br />

The forum chose <strong>the</strong> name <strong>Europe</strong>an Collaborative<br />

Economy Forum instead of <strong>Europe</strong>an Sharing<br />

Economy Forum, because <strong>the</strong> <strong>Europe</strong>an Commission<br />

has adopted that phrase.<br />

“We decided that, since our audience was Brussels,<br />

<br />

Brussels was using,” said Delany, accepting that<br />

<strong>sharing</strong> <strong>economy</strong> was “more common parlance”.<br />

“We started off with <strong>the</strong> <strong>Europe</strong>an Collaborative<br />

Economy Forum [in 2015] as a place for discussion<br />

between members, with policymakers, to discuss <strong>the</strong><br />

current and future policy landscape. So no lobbying,<br />

no position papers, no agreed views, it was actually<br />

all about, well, how do we amongst us consider <strong>the</strong><br />

collaborative <strong>economy</strong>,” he said.<br />

Uber and Airbnb are among its founding members,<br />

but <strong>the</strong> association also has in its ranks companies<br />

<br />

space (Seats2Meet), and car-<strong>sharing</strong> (SnappCar).<br />

<br />

<br />

Photo: <strong>Europe</strong>an Commission<br />

NO WILD WEST GUYS<br />

Delany also saw a task in “educating” policymakers,<br />

because <strong>the</strong>re were “some common misconceptions”<br />

about <strong>the</strong> collaborative <strong>economy</strong>.<br />

This year, <strong>the</strong> association will move into “a little bit<br />

more of an advocacy role”, said Delany.<br />

He added that <strong>the</strong> forum has been speaking to<br />

members of <strong>the</strong> <strong>Europe</strong>an Parliament about <strong>the</strong><br />

<br />

collaborative <strong>economy</strong>, drafted by centre-left Italian<br />

<br />

for an interview.<br />

“These guys are accused of being in <strong>the</strong> Wild<br />

<br />

thing, but <strong>the</strong> reality is that <strong>the</strong> general construct of<br />

business regulation applies to <strong>sharing</strong> or collaborative<br />

<strong>economy</strong> companies as much as it does to anybody<br />

else,” Delany said.<br />

<br />

<br />

<br />

Photo: <strong>Europe</strong>an Commission<br />

30 — SHARING ECONOMY & EUROPE MAY 2017

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