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The Accountant-Jan-Feb 2017

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Governance<br />

IMPORTANCE<br />

OF CORE VALUES<br />

IN AN ORGANIZATION’S<br />

CORPORATE STATEMENT<br />

‘‘It is the stone that the builder refused to accept, which<br />

has become the most important stone’ 1 Peter 2:7<br />

(Psalm118:22), ‘the stone that the builders<br />

rejected became the cornerstone’<br />

By Felix Owaga Okatch, okatchfelix@gmail.com<br />

Across the world institutions,<br />

organizations and<br />

corporations have come<br />

up with core value<br />

statements that show<br />

what they are and how they<br />

plan to achieve their goals and<br />

objectives in the short and long<br />

run. That is achieving their goals<br />

over time despite global and local<br />

challenges. <strong>The</strong>y consolidate their<br />

energies through their respective<br />

core values and expect stakeholders<br />

to perceive them favourably.<br />

This is done through developing an<br />

organization’s core values. This is what<br />

an organization stands to achieve. It is<br />

akin to the foundation stone for a builder.<br />

In building construction industry, laying a<br />

foundation is usually the starting point. If it<br />

is not done right at the start the building is<br />

bound to fall in future or lean precariously<br />

like the Leaning Tower of Pisa in Italy.<br />

When developing core values, the<br />

number should not be many lest they<br />

become just general words and statements.<br />

In most cases the numbers of core values<br />

range from eight to three. Generally an<br />

average of five is sufficient.<br />

We now need to address four aspects of<br />

core values for organizations to elucidate<br />

our understanding of the same. This calls<br />

for our understanding of what core values<br />

are and their meanings. We also need to<br />

comprehend how core values are developed<br />

as<br />

well.<br />

As we do<br />

so we shall<br />

take into account how the core values<br />

are used by institutions and conclude by<br />

illustrating the expected results and way<br />

forward after developing core values for an<br />

organization.<br />

Now for a start we need to elaborate<br />

why this core value analysis is important.<br />

Core values at the start are the prologue<br />

and a binito of company analysis of<br />

direction to its goals in business. It is<br />

the second step of corporate or company<br />

vision and mission statements. It puts in<br />

place thoughts of employees, management<br />

and board and the goal congruence of an<br />

organization’s strategic direction. Since it<br />

is developed by all, it gives direction and<br />

communication within and outside<br />

the organization. Core values assist<br />

the organization to move towards<br />

a strategic goal post. Without<br />

asserting energies and values<br />

towards a strategic direction, an<br />

organization is bound to fail.<br />

Core values do assist in creating<br />

a value statement that must be<br />

owned by all. Core values when<br />

known by all staff and owned by<br />

many will guide the organization<br />

from engaging in diversionary<br />

environmental temptations and<br />

distractions. It is important to ensure<br />

that boards, management and staff are<br />

able to get involved jointly and severally<br />

in preparation and ownership of company<br />

core values.<br />

Let us now explain how core values should<br />

to be used by organizations;<br />

All employees, staff, management, and<br />

the board need to be disciplined to focus<br />

on core values. Since all were involved in<br />

developing the core values, there needs<br />

to be focus and attention to the success<br />

of achieving the objectives of core values.<br />

Generally the core values need to be less<br />

than five and easy for company internal<br />

users to internalize. <strong>The</strong> staff must know<br />

that core values are important and depict<br />

what an organization cannot do without.<br />

It must be noted that it takes time to<br />

36 JANUARY - FEBRUARY <strong>2017</strong>

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