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Internationalization

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2017<br />

<strong>Internationalization</strong><br />

LAN AUKERAK IKERTZEN<br />

LEIRE REFOYO, SHEILA TORVISCO, UNAI MARTIN, OLATZ ALBERDI,<br />

ELENE ARRIARAN, FATIMA EL BAKKAL AND JANIRE AZPIAZU.


<strong>Internationalization</strong><br />

<strong>Internationalization</strong> is a long-term process. It is the process of designing a product so<br />

that it can be adapted to various languages and regions without engineering changes.<br />

Think of internationalization as readiness for localization. <strong>Internationalization</strong> can save<br />

significant expense, time, and headaches for everyone involved. Sometimes written as<br />

"i18n", internationalization evolved from a growing demand for multilingual products<br />

and applications.<br />

There are many benefits to i18n, including:<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

Easier adaptation of software applications (or other content) to multiple locales<br />

Reduced time and cost for localization<br />

Single, internationalized source code for all versions of the product<br />

Simpler maintenance<br />

Improved quality and code architecture<br />

Reduced overall cost of ownership of the multiple versions of the product<br />

Adherence to international standards<br />

Some practical examples of how internationalization is critical to multilingual products<br />

include:<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

Independence from a specific language/character set encoding<br />

Independence from specific cultural conventions<br />

Removal of hard-coded text<br />

Minimization of concatenated text strings<br />

Careful use of in-line variables<br />

Compatibility with third-party tools<br />

Unicode compliance for global text display<br />

Accommodation of double-byte languages (for example, Japanese)<br />

Accommodation of right-to-left languages (for example, Arabic)<br />

<strong>Internationalization</strong> is a critical business process for any company producing<br />

multilingual products. It is important to consider the various markets a product will<br />

target and make the necessary adaptations early in product design and development.<br />

Many users have experienced the frustration of non-internationalized products — forms<br />

not having the currency they expect, fields or text boxes being too large or too small for<br />

their contents ... and countless other frustrations big and small. For businesses and<br />

products to succeed internationally, i18n is critical.<br />

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When done right, i18n makes subsequent localization tasks much easier, faster, and less<br />

expensive. <strong>Internationalization</strong> responsibilities rest primarily on the shoulders of<br />

development teams and software engineers, but some full-service localization providers<br />

offer i18n consulting services as well.<br />

<strong>Internationalization</strong> might mean designing a website that when it is translated from<br />

English to Spanish the layout still works - many words in Spanish have more characters<br />

and therefore take up more space on the page in Spanish than in English.<br />

Within the internationalization, we have import and export:<br />

Export<br />

The term export means shipping in the goods and services out of the jurisdiction of a<br />

country. The seller of such goods and services is referred to as an "exporter" and is<br />

based in the country of export whereas the overseas based buyer is referred to as an<br />

"importer". In international trade, "exports" refers to selling goods and services<br />

produced in the home country to other markets.<br />

Export of commercial quantities of goods normally requires involvement of the customs<br />

authorities in both the country of export and the country of import. The advent of small<br />

trades over the internet such as through Amazon and eBay have largely bypassed the<br />

involvement of Customs in many countries because of the low individual values of<br />

these trades. Nonetheless, these small exports are still subject to legal restrictions<br />

applied by the country of export. An export's counterpart is an import.<br />

An export is a function of international trade whereby goods produced in one country,<br />

they are shipped to another country for future sale or trade. The sale of such goods adds<br />

to the producing nation's gross output. If used for trade, exports are exchanged for other<br />

products or services in other countries.<br />

Exports are one of the oldest forms of economic transfer and occur on a large scale<br />

between nations that have fewer restrictions on trade, such as tariffs or subsides.<br />

Most of the largest companies operating advanced economies derive a substantial<br />

portion of their annual revenues from exports to other countries.<br />

Companies export products and services for a multitude of reasons. Exporting, if done<br />

correctly, has the ability to increase sales and profits by expanding into new markets.<br />

Advantages of exporting<br />

Ownership advantages are the firm's specific assets, international experience, and the<br />

ability to develop either low-cost or differentiated products within the contacts of<br />

its value chain. The locational advantages of a particular market are a combination<br />

of market potential and investment risk. <strong>Internationalization</strong> advantages are the benefits<br />

of retaining a core competence within the company and threading it though the value<br />

chain rather than obtain to license, outsource, or sell it. In relation to the Eclectic<br />

paradigm, companies that have low levels of ownership advantages either do not enter<br />

foreign markets. If the company and its products are equipped with ownership<br />

2


advantage and internalization advantage, they enter through low-risk modes such as<br />

exporting. Exporting requires significantly lower level of investment than other modes<br />

of international expansion, such as FDI. As you might expect, the lower risk of export<br />

typically results in a lower rate of return on sales than possible though other modes<br />

of international business. In other words, the usual return on export sales may not be<br />

tremendous, but neither is the risk. Exporting allows managers to exercise operation<br />

control but does not provide them the option to exercise as much marketing control. An<br />

exporter usually resides far from the end consumer and often enlists various<br />

intermediaries to manage marketing activities.<br />

Disadvantages of exporting<br />

For Small-and-Medium Enterprises (SME) with less than 250 employees, selling goods<br />

and services to foreign markets seems to be more difficult than serving the domestic<br />

market. The lack of knowledge for trade regulations, cultural differences, different<br />

languages and foreign-exchange situations as well as the strain of resources and staff<br />

interact like a block for exporting. Indeed, there are some SME's which are exporting,<br />

but nearly two-third of them sell in only to one foreign market. [16] The following<br />

assumption shows the main disadvantages:<br />

<br />

<br />

<br />

<br />

Financial management effort: To minimize the risk of exchange-rate fluctuation<br />

and transactions processes of export activity the financial management needs<br />

more capacity to cope the major effort<br />

Customer demand: International customers demand more services from their<br />

vendor like installation and startup of equipment, maintenance or more delivery<br />

services.<br />

Communication technologies improvement: The improvement of communication<br />

technologies in recent years enable the customer to interact with more suppliers<br />

while receiving more information and cheaper communications cost at the same<br />

time like 20 years ago. This leads to more transparency. The vendor is in duty to<br />

follow the real-time demand and to submit all transaction details.<br />

Management mistakes: The management might tap in some of the organizational<br />

pitfalls, like poor selection of oversea agents or distributors or chaotic global<br />

organization.<br />

Ways of exporting<br />

The company can decide to export directly or indirectly to a foreign country.<br />

Direct selling in export strategy<br />

Direct selling involves sales representatives, distributors, or retailers who are<br />

located outside the exporter's home country. Direct exports are goods and services that<br />

are sold to an independent party outside of the exporter’s home country. Mainly the<br />

companies are pushed by core competencies and improving their performance of value<br />

chain.<br />

Direct selling through distributors<br />

3


It is considered to be the most popular option to companies, to develop their<br />

own international marketing capability. This is achieved by charging personnel from the<br />

company to give them greater control over their operations. Direct selling also give the<br />

company greater control over the marketing function and the opportunity to earn more<br />

profits. In other cases where network of sales representative, the company can transfer<br />

them exclusive rights to sell in a particular geographic region.<br />

A distributor in a foreign country is a merchant who purchases the product from the<br />

manufacturer and sells them at profit. Distributors usually carry stock inventory and<br />

service the product, and in most cases distributes deals with retailers rather than end<br />

users.<br />

Evaluating Distributors<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

The size and capabilities of its sales force.<br />

An analysis of its territory.<br />

Its current product mix.<br />

Its facilities and equipment.<br />

Its marketing polices.<br />

Its customer profit.<br />

Its promotional strategy.<br />

Its policy against the abstract data protocols.<br />

Direct selling through foreign retailers and end users<br />

Exporters can also sell directly to foreign retailers. Usually, products are limited to<br />

consumer lines; it can also sell to direct end users. A good way to generate such sales is<br />

by printing catalogs or attending trade shows.<br />

Direct selling over the Internet<br />

Electronic commerce is an important mean to small and big companies all over the<br />

world, to trade internationally. We already can see how important E-commerce is for<br />

marketing growth among exporters companies in emerging economies, in order to<br />

overcome capital and infrastructure barriers.<br />

E-commerce eased engagements, provided faster and cheaper delivery of information,<br />

generates quick feedback on new products, improves customer service, accesses a<br />

global audience, levels the field of companies, and support electronics data interchange<br />

with suppliers and customers.<br />

Indirect selling<br />

Indirect exports, is simply selling goods to or through an independent<br />

domestic intermediary in their own home county. Then intermediaries export the<br />

products to customers foreign markets.<br />

Making the export decision<br />

4


Once a company determines it has exportable products, it must still consider other<br />

factors, such as the following:<br />

<br />

<br />

What does the company want to gain from exporting?<br />

Is exporting consistent with other company goals?<br />

What demands will exporting place on the company's key resources -<br />

management and personnel, production capacity, and finance - and how will<br />

these demands be met?<br />

<br />

Are the expected benefits worth the costs, or would company resources be better<br />

used for developing new domestic business?<br />

Import<br />

An import is a good brought into a jurisdiction, especially across a national border, from<br />

an external source. The party bringing in the good is called an importer. An import in<br />

the receiving country is an export from the sending country. Importation and<br />

exportation are the defining financial transactions of international trade. In international<br />

trade, the importation and exportation of goods are limited by import quotas and<br />

mandates from the customs authority. The importing and exporting jurisdictions may<br />

impose a tariff (tax) on the goods. In addition, the importation and exportation of goods<br />

are subject to trade agreements between the importing and exporting jurisdictions.<br />

The word "import" is derived from the word "port," since goods are often shipped via<br />

boat to foreign countries. Along with exports, imports form the backbone<br />

of international trade; the higher the value of imports entering a country, compared to<br />

the value of exports, the more negative that country's balance of trade becomes.<br />

Countries are most likely to import goods that domestic industries cannot produce as<br />

efficiently or cheaply but may also import raw materials or commodities that are not<br />

available within its borders<br />

For example, many countries have to import oil because they cannot produce it<br />

domestically or cannot produce enough of it to meet demand. Free trade agreements and<br />

tariff schedules often dictate what goods and materials are less expensive to import.<br />

There are two basic types of import:<br />

<br />

<br />

Industrial and consumer goods<br />

Intermediate goods and services<br />

Companies import goods and services to supply to the domestic market at a cheaper<br />

price and better quality than competing goods manufactured in the domestic market.<br />

Companies import products that are not available in the local market.<br />

There are three broad types of importers:<br />

5


Looking for any product around the world to import and sell.<br />

Looking for foreign sourcing to get their products at the cheapest price.<br />

Using foreign sourcing as part of their global supply chain.<br />

Direct-import refers to a type of business importation involving a major retailer (e.g.<br />

Wal-Mart) and an overseas manufacturer. A retailer typically purchases products<br />

designed by local companies that can be manufactured overseas. In a direct-import<br />

program, the retailer bypasses the local supplier (colloquial middle-man) and buys the<br />

final product directly from the manufacturer, possibly saving in added cost data on the<br />

value of imports and their quantities often broken down by detailed lists of products are<br />

available in statistical collections on international trade published by the statistical<br />

services of intergovernmental organizations (e.g. UNSTAT, FAOSTAT, OECD),<br />

supranational statistical institutes (e.g. Eurostat) and national statistical institutes.<br />

Industrial and consumer goods.<br />

On the next pages we have analyzed some companies of Debabarrena, including<br />

information like history, subsidiaries and languages.<br />

The following infographic is a resume of the information we have compiled with<br />

questionnaires sent to Debabarrena companies:<br />

We have sent 38 questionnaires to the different companies, and we have received 12<br />

answers. We have analyzed this responses, and we made graphics with this information.<br />

First we looked if they don´t have affiliated companies if they import and export goods.<br />

Second we analyzed how many companies has answered us.<br />

Third we looked for companies who has subsidiaries in other countries or not.<br />

Fourth, we looked for if they only export, only import o if they do both of them.<br />

Fifth, in this part we asked if they want to open subsidiaries in other countries. Same<br />

companies have already affiliated companies abroad.<br />

And finally, we wanted to know with which languages they work.<br />

6


7


BOJ Olañeta:<br />

BOJ is an Spanish company designing and manufacturing unique Wine Tools since<br />

1905. Some of our products, like the Wall-Mounted corkscrew are the perfect choice for<br />

exclusive gifts, either personal or corporate.<br />

Languages:<br />

English<br />

Spanish<br />

French<br />

Italian<br />

German<br />

Portuguese<br />

Internationalized but not international.<br />

ABC COMPRESSORS. Arizaga, Bastarrica y Cía, S.A.<br />

Company<br />

Since its foundation in 1943, ABC has provided the most reliable compressors for<br />

different applications. Its global orientation and the commitment for growth was<br />

shown from its early exports in the 50’s to its latest geographical expansion, having<br />

delivered compressors in more than 120 countries.<br />

Similarly, ABC COMPRESSORS has adapted its product range to customized<br />

solutions and to the demands of new markets, such as PET blowing, where it was a<br />

pioneer in the 80s with the four-stage PET compressor, or as gas applications since the<br />

70s.<br />

Becoming a worldwide benchmark in the piston compressor industry has always<br />

been ABC COMPRESSORS’ goal. The company is continuously expanding and<br />

consolidating as a global solution supplier (with its new assembly plants in China and<br />

Brazil, and the opening of new service outlets worldwide), offering the more robust<br />

and efficient compressors.<br />

Organization and resources<br />

ABC COMPRESSORS offers to its customers different supply alternatives, ensuring<br />

the quality through the entire production in Eibar.<br />

ABC COMPRESSORS has over 20.000m² of facilities all over the world for the<br />

production, assembly and testing of compressors.<br />

All the machines are produced and assembled at its factory in Eibar (Spain), on its own<br />

machining lines, guaranteeing the quality of all the fine parts.<br />

After this, both in Eibar factory and in assembly plants of Wujiang (China) and Itupeva<br />

(Brazil), the ABC compressors are assembled with their peripherals on a single chassis<br />

frame, and real operating tests are performed on the entire units before the delivery to<br />

customer.<br />

Thus, ABC COMPRESSORS guarantees that its compressors are 100% manufactured,<br />

machined, assembled and tested in Spain, with total process control and in<br />

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accordance with European quality standards, assembling the complete package on a<br />

single chassis frame in any of its facilities.<br />

ABC COMPRESSORS most important resources are people, providing solutions and<br />

supporting customers worldwide.<br />

Additionally, the international sales and service network guarantees local assistance<br />

and a speedy response, thanks to its qualified staff and its official working and quality<br />

standards.<br />

ABC EIBAR ABC WUJIANG ABC ITUPEVA<br />

ENGINEERING AND R&D&I<br />

PROJECT MANAGEMENT<br />

MECHANIZATION<br />

BARE COMPRESSOR ASSEMBLY<br />

COMPRESSOR PACKAGE ASSEMBLY<br />

COMPRESSOR PACKAGE TESTING<br />

Milestones and projects<br />

Since it was founded, ABC COMPRESSORS has extended its activity to different<br />

applications and geographical areas.<br />

In order to continuously adapt its offer to market requirements and improve customer<br />

accessibility, it is developing ambitious projects in the R&D, production, sales and<br />

service areas, which are leading to:<br />

The launch of major product improvements with the production of new and improved<br />

compressor models: 3HA-4-TER-LT, 4HP-6-LT…<br />

The reinforcement of technical and production capacities, with the employment of new<br />

workers and the use of cutting-edge technologies.<br />

The expansion of the sales and service network, with new sales and service offices in<br />

Indonesia, Saudi Arabia…<br />

9


1943<br />

• Company founded in Eibar<br />

1950<br />

• 1 st compressor in Europe.<br />

• Opening of factory in Matxaria, Eibar<br />

1960<br />

• 1 st compressor in Latin America.<br />

• 1 st gas compressor.<br />

1970<br />

• Matxaria plant expansion<br />

• Opening of sales delegations in Spain<br />

• 1 st petrochemical compressor<br />

• Development of 4-stage compressor<br />

• 1 st nuclear power installation<br />

• 1 st compressor in Africa<br />

1980<br />

• 1 st PETcompressor<br />

• 1 st cogeneration compressor<br />

• Opening of sales offices internationally<br />

• 1 st compressor in Asia<br />

1990<br />

• 1 st water treatment compressor<br />

• Opening of factory in Azitain, Eibar<br />

2000<br />

• Development of 6-stage compressor<br />

• Manufactured in accordance with API618<br />

• Delegation network expansion to the 5 continents<br />

2010<br />

• Opening of new factory Itupeva, Brazil<br />

• Opening of new factory Wujiang, China<br />

2013<br />

• 70th anniversary of the company<br />

10


Technology and quality<br />

ABC COMPRESSORS adapts its solutions to all the requirements, collaborating with<br />

and advising for final customers and engineering departments on the configuration of<br />

the equipment.<br />

The manufacturing is done in accordance with the strictest quality control standards to<br />

guarantee the reliability of the compressors, controlling each part and ensuring that the<br />

unit operates perfectly before delivering it to the customer.<br />

Therefore, the following product tests are carried out:<br />

<br />

<br />

<br />

Dimensional controls.<br />

Non-destructive testing (ultra-sound, liquid penetrant, weld radiography,<br />

hardness control…)<br />

Unit-by-unit testing of control equipment.<br />

In line with the objective of testing the complete compressor units before supply, ABC<br />

COMPRESSORS' engineering department designs all the solutions on a frame chassis<br />

with all the peripherals interconnected at the factory.<br />

To sum up, quality reflects the organization where everybody works in accordance with<br />

the same procedures, processes and work systems, becoming the responsibility and<br />

commitment the key features of ABC COMPRESSORS.<br />

Project management<br />

Project Managers lead a team of mechanical and electronic experts, as well as<br />

applications engineers from ABC, throughout the whole process: from the design to<br />

start up. Advanced engineering (Solidedge, AutoCAD, finite element analysis) and<br />

management tools (integrated ERP) are used. The sales team, together with the Project<br />

Manager, work closely with both the technical staff from the client and the engineering<br />

companies, with the following targets:<br />

Analysis and study of the customer requirements<br />

Configuration of compressor and auxiliary equipment<br />

Definition of the electric and control diagrams<br />

After this detailed engineering step, the main documents (compressor assembly and<br />

foundation drawings, P&ID, electrical diagrams, instrumentation lists, etc.) are ready to<br />

be reviewed, if necessary, by the client or engineering contractor, and then, launched<br />

into production.<br />

The quality begins with each piece and finishes with the guarantee of operation, by<br />

testing the whole compressor set. That’s why all ABC production and assembly<br />

facilities are fitted with one test installation, with more than 1.000m². Here, the<br />

operation and performance parameters of the machine are tested under real conditions<br />

based on customers’ requirements.<br />

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In order to be able to test the whole compressor set before being supplied, the ABC<br />

Engineering Department integrates all auxiliary systems (lubrication, cooling, power<br />

supply, control, etc.) on a single skid.<br />

Languages:<br />

Spanish<br />

English<br />

Chinese<br />

French<br />

Portuguese<br />

Russian<br />

German<br />

International and internationalized<br />

DEPRESA<br />

USA-GROUP, DECOLETADOS DE PRECISIÓN, is a group of companies created by<br />

UGARTEBURU, S.A. to offer improved coverage of market demand.<br />

The specialization carried out by the group in each of these companies has allowed it to<br />

reach a prominent position within the bar turning sector.<br />

USA GROUP is based on values that have been, over the years, the priority objectives<br />

of its member companies:<br />

<br />

Quality<br />

<br />

Competitiveness<br />

<br />

Service<br />

<br />

Loyalty<br />

Always rising to the challenge of satisfying our customers, and offering them the best<br />

results.<br />

To do this, as well as being equipped with the most highly appropriate and modern<br />

machinery, at USA-GROUP we have made a commitment to the training and<br />

professional development of our staff, our group's real driving force and depository of<br />

the technology that singles us out.<br />

Thus, with the experience of years of specialization in the manufacturing of turned<br />

parts, we have managed to position ourselves as a leader both in terms of a guarantee of<br />

the best quality and the most comprehensive service for our customers.<br />

All this allows us to address an increasingly competitive market, covering a business<br />

area that stretches across Europe.<br />

Languages:<br />

Spanish<br />

English<br />

French<br />

German<br />

Basque<br />

Internationalized but not international.<br />

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IK4Tekniker<br />

Internationalized but not international.<br />

Industrias GOL<br />

INTERNATIONALISATION<br />

In the global world in which we move, we are aware of the importance of the<br />

internationalization of companies. Therefore, since 2009 Industrias Gol has developed<br />

part of its activity from its plant in Brașov (Romania). In addition to giving closer<br />

proximity to the production plants our clients have in Eastern Europe it is, to date, an<br />

example of the integration of processes, the capability of supplying stamped pieces that<br />

need subsequent complex machining in order to fulfil the clients’ most demanding<br />

projects.<br />

In addition, since July 2015, we have joined with the GSM Tech Group, the leading<br />

Asian supplier in the world of cold forging with a strong presence in Korea, China,<br />

Malaysia, The Philippines and Vietnam. This is what will allow Industrias Gol to<br />

continue with its international expansion in new continents.<br />

13


Internationalized but not international.<br />

Delteco<br />

WHO WE ARE<br />

We are official and exclusive distributors of the best national and international brands of<br />

machine tools. We offer the most innovative technology to the leading companies in the<br />

sector.<br />

We have a team of over 67 professionals familiar with the latest technologies and who<br />

make our customers grow in terms of innovation, quality and productivity.<br />

Thanks to our dynamic organization we have open borders, and are expanding our<br />

product portfolio and strengthening our sales network. Our success lies in the<br />

combination of tradition and modernity.<br />

At Delteco we have a clear commitment to offer the best solutions to our customers.<br />

FOUNDED IN 1971<br />

Esteban Arambarri is the founder of this company with over 45 years of experience in<br />

the field of engineering. Our extensive experience has positioned us as the leading<br />

company in machine tool distribution in Spain and Portugal.<br />

Currently, Delteco is run by a younger and more dynamic second generation, offering a<br />

modern vision in line with current market characteristics.<br />

Internationalized but not international.<br />

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Haizelur<br />

Languages:<br />

Spanish<br />

English<br />

Basque<br />

French<br />

Internationalized but not international.<br />

Lubricantes especiales lancar<br />

Languages:<br />

Spanish<br />

English<br />

FANUC<br />

Languages:<br />

Spanish<br />

English<br />

TALLERES MYL SA<br />

Since 1969<br />

OUR HISTORY<br />

It is now more than 45 years and thanks to the strong innovative spirit of its founder,<br />

Manuel Gil Centogoitita, since MYL began its existence in workshops of just 200 m 2 in<br />

Elgoibar, with the design, manufacture and repair of machine tool spindles.<br />

A second generation committed to technology: NEW CHALLENGES FOR A<br />

GLOBAL MARKET.<br />

“We combine experience with a strong orientation towards innovation”<br />

In 1969 Manuel Gil Cengoitia, driven by an unstoppable spirit of enterprise, founded<br />

Talleres MYL and embarked on his career on just 200 m 2 of premises in Elgoibar,<br />

designing, making and repairing spindles for machine tools.<br />

He set up a flexible family business committed to closeness to its customers and an end<br />

product of excellent quality. MYL today is founded on this same attitude, in the<br />

conviction that this is the best and only way to meet the needs of those who depend on<br />

our work.<br />

Today, run by the second generation of the family on our 1,500 m 2 of premises in<br />

Mendaro, and with a much more structured organization, we are committed to<br />

innovation, knowledge management and B2B partnership in order to meet the needs of<br />

a much more competitive, internationalized market. This philosophy is strengthened by<br />

the creation of work groups who combine experience with a strong orientation towards<br />

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innovation to promote new, better technological progress that enables us to take on the<br />

demanding projects of the future.<br />

We are convinced that commitment to our customers, teamwork and an ongoing<br />

commitment to technology are the key to confronting the new challenges of a highly<br />

demanding global market.<br />

We are a global company with a presence on all five continents. We also have local<br />

distributors and partners on the main markets, enabling us to offer a personalized,<br />

responsive service to our customers.<br />

We work for more than 200 customers from more than 20 countries. However each of<br />

them is singular for us. Each spindle we receive is a new challenge that we face trying<br />

to give the best of ourselves.<br />

Distribution<br />

<br />

CANADA<br />

<br />

JAPAN<br />

<br />

CHINA<br />

<br />

NORWAY<br />

<br />

DENMARK<br />

<br />

RUMANIA<br />

<br />

FINLAND<br />

<br />

SWEDEN<br />

<br />

FRANCE<br />

<br />

UNITED KINGDOM<br />

<br />

GERMANY<br />

<br />

UNITED STATES<br />

Workshops<br />

<br />

<br />

<br />

<br />

CHINA<br />

GERMANY<br />

JAPAN<br />

UNITED STATES<br />

MYL at the 28th Jimtof · Tokyo 2016<br />

The landing of MYL in Japan is already a reality. For this reason, and in the hands of<br />

our distributor Dynamic Tools Corp., we will be present for the first time at the 28th<br />

Jimtof International Machine Tool Fair, one of the most important fairs in the world.<br />

Japan is a qualitative leap especially relevant because of the high product performance<br />

demanded by the market. A challenge that we are tackling, once again, with work,<br />

knowledge, technology and commitment.<br />

16


How was MYL born? How did Imanol Gil come to head MYL? What do you think<br />

you bring to the company?<br />

MYL was founded in 1969 by my father, Manuel Gil. I’ve been living among spin-dles<br />

since I was little, but officially I joined the firm in 1987 while I was at university. I<br />

gradually learned about the product and the process, and above all about the values on<br />

which the business was based. Over the years I took on more responsibilities until, on<br />

my father’s retirement, I took up the position I hold today. What I’ve always tried to<br />

keep up in this business is firstly its founding spirit of closeness to customers and care<br />

over the product, and secondly the need to be on the cutting edge in terms of<br />

traceability, innovation and implementing technology.<br />

What lies behind MYL’s competitive leap forward in recent years?<br />

In recent years we’ve basically seen two changes. The first was bringing young talent<br />

into the firm. Thanks to cooperation with universities and technology centers in our<br />

region we have brought in a lot of human capital, which today is indispensable. And the<br />

second was opening up and cementing the company’s position on foreign markets. As<br />

well as selling, going out, observing, discovering and analyzing outside our own region,<br />

this has opened up many fields of which we were unaware. Both these changes are what<br />

have enabled us to make this competitive leap forward.<br />

What is your current role in the firm?<br />

Since Iñigo Mendoza joined us as general manager, my role has been focused on two<br />

strategic fields. On the one hand, opening up new markets and consolidating and<br />

looking after existing customers. We have to be close to them, as this helps to give<br />

added value to our products and services. And on the other, I am in the firm to add<br />

value and contribute know-how on a constant basis, in terms of both product and<br />

processes, in all departments.<br />

How do you see the future of the company?<br />

I have always seen MYL as a big laboratory, in which every piece, every repair, every<br />

product we manufacture is treated as something special and delicate, that has to be<br />

nurtured as much as possible. The future I see is an even more technological, even<br />

better MYL, present on even more markets.<br />

Languages:<br />

Spanish<br />

English<br />

Basque<br />

Balenzategui S.A. – Agua de Alzola, Basque Water<br />

History of Alzola´s bath house<br />

Legend has it that the waters of Alzola were discovered around 1776 by a local children<br />

who bathed in winter at the Deba River , in an area of temperate waters. That aroused<br />

the interest and curiosity of the medical authorities of the time. However, 1843 was the<br />

17


year when the water Alzola was declared of public utility, even if there were talking on<br />

its medicinal mineral properties in 1802 .<br />

Languages:<br />

Spanish<br />

English<br />

Basque<br />

Internationalized but not international.<br />

They export to China.<br />

Industrias Alzuca s.l<br />

Languages:<br />

Spanish<br />

English<br />

Internationalized but not international.<br />

INDUSTRIAS BARRENA S.L<br />

Languages:<br />

Spanish<br />

English<br />

Basque<br />

French<br />

International<br />

ATTEN2 S.L<br />

Languages:<br />

Spanish<br />

English<br />

Basque<br />

French<br />

Internationalized but not international.<br />

New US Patent<br />

Today the Director of the United States Patent and Trademark Office has granted the<br />

“METHOD AND DEVICE FOR DETERMINING THE STATE OF DEGRADATION<br />

OF A LUBRICANT OIL” patent, about the OilHealth’s technologies.<br />

ETXE-TAR S.A<br />

Languages:<br />

Spanish<br />

English<br />

Basque<br />

French<br />

German<br />

Japanese<br />

18


Internationalized but not international.<br />

CREATECH MEDICAL:<br />

The Dental Engineering Company<br />

Createch Medical is a dental engineering company with a wide range of structure<br />

solutions for prostheses. The results of our developments are unique CAD/CAM<br />

structures that make us leaders in the sector.<br />

Given our origins as an aeronautic industry<br />

group, you could say that it is "Aeronautical<br />

technology for health".<br />

Languages:<br />

Spanish<br />

English<br />

German<br />

French<br />

Italian<br />

Subsidiaries:<br />

Holland<br />

Austria<br />

Iraq<br />

Spain<br />

19


FUNDICIONES URKOASE:<br />

This company specializes in smelting non-ferrous metals.<br />

The company was officially registered in 1983, although the current members began<br />

working as professional freelancers in 1965.<br />

Our team's extensive smelting experience and our attentive collaboration with important<br />

clients in various industries which we work for:<br />

VALVES<br />

FLUID PUMPS<br />

ELECTRIC<br />

MACHINE TOOL<br />

EOLIAN, etc.<br />

All of which endorse our service.<br />

PRODUCT + SCHEDULE + PRICE = SERVICE<br />

Languages:<br />

Spanish<br />

English<br />

Internationalized but not international.<br />

DINET:<br />

Is not internationalized but not international<br />

UNCETA:<br />

Subsidiaries:<br />

<br />

<br />

<br />

Elgoibar, Spain and another three office (Barcelona, Vigo and Madrid).<br />

In Porto “Unceta Ferramentas de Qualidade” (Portugal) have other Company<br />

The last business is in Las Bahamans "Unceta Cuba", Cuba.<br />

In 1894 Juan Pedro Uncetabarrenechea Cendoya created the company UNCETA in<br />

Eibar. When the profits and productions go growing the company in 1990 the company<br />

carried to Elgoibar to a bigger company.<br />

The company is a family business when Juan Pedro Unceta died in 1934, Andrés<br />

Uncetabarrenechea Ibarzabal his son stays in charge of the business. When Pedro<br />

Unceta dies in 1981, Ricardo and Pedro the children of the previous directors they take.<br />

Ricardo and Pedro are a directors to moving the company to Elgoibar, when I say<br />

before, in 1990.<br />

Is a supplier for all the article kinds for the industry, for example, material office,<br />

machine complements and all the kinds of tools. Is the first supplier in Spain.<br />

20


Languages:<br />

Spanish<br />

English<br />

Portuguese<br />

International.<br />

TEKNOMEKA KIDELAN S.A.U. :<br />

HISTORY<br />

Soluciones Industriales Tecnomeca S.A.U. is the result of the merging of two<br />

companies, TECNOMECA, SA and KIDELAN S.L. that in late 2006 decided to join<br />

forces and experiences and integrate into DEXIS, the network of technical business of<br />

DESCOURS & CABAUD group, European leader in the field of professional<br />

distribution, thereby acquiring TECNOMECA-KIDELAN trade name.<br />

Tecnomeca S.A. was founded in Eibar in the year 1976. Its activity has consisted on the<br />

distribution and merchandising of high technical value rolling elements for Machine<br />

Tool, Automotive and Aeronautical sectors, as well as the development of aluminium<br />

structures, including design and assembly.<br />

KIDELAN S.L. was created in 1993 in San Sebastian, specializing on the<br />

merchandising of Transmission elements of both standards as customized products.<br />

OBJECTIVES<br />

The union of the two companies permit offer a full range of products for the following<br />

Business Units:<br />

<br />

Linear Movement<br />

<br />

Rotation<br />

<br />

Mechanical transmission<br />

<br />

Aluminium profiles<br />

FACILITIES AND STAFF<br />

The Human team is composed by 30 people in the facilities and location that have the<br />

following features:<br />

Warehouse of 1,840 square<br />

meters<br />

<br />

<br />

Automated Storage Systems<br />

936 square meters offices<br />

<br />

Excellent logistics<br />

Located along the major<br />

machine tool manufacturers<br />

QUALITY<br />

Aiming to demonstrate our commitment with quality, customer satisfaction and<br />

continuous improvement, we are accredited by Bureau Veritas with following<br />

certification:<br />

21


ISO 9001:2008<br />

THE GROUP IN SPAIN: DEXIS ESPAÑA<br />

A business that is constantly growing, with numerous sales centres that cover most of<br />

the Spanish territory, whichemploys over 175 people; the Companies in Dexis Espana<br />

offer daily, to their more than 20,000 regular customers, in collaboration with the most<br />

important brands in the market,Services and Solutions for the Maintenance and<br />

Updating of a full range of MRO products: Bearings, Linear guiding systems,<br />

Mechanical Transmission components, Compressed air, vacuum and nitrogen, Sealing,<br />

Lubrication, Tools, General industrial supply, Fluid drive.<br />

DEXIS ESPAÑA: INDIVIDUALITY + COMPREHESIVENESS:<br />

Dexis’s companies in Spain combine the individual Know-How and experience with<br />

the power of the Group. With extensive experience in the market, some of them with<br />

more than 50 years, all of them base their performance on the combination of their<br />

individuality as a company and specific know-how of the products and services<br />

provided, and the Comprehensiveness and Power of the Group.<br />

DEXIS ESPAÑA: WHAT WE OFFER.<br />

Our offer is mainly based on a specialised and full range of MRO products from the<br />

best world manufacturers at very competitive prices; with immediate response and<br />

supply at the request of our client, developed by a commercially and technically highly<br />

qualified<br />

team.<br />

Furthermore, this outstanding and complete product offer is reinforced by making use of<br />

our Services and Solutions; this combination allows reducing the Total Cost of<br />

Acquisition of the products supplied.<br />

D&C INTERNATIONAL<br />

Descours & Cabaud, A professional International Distribution Group with the widest<br />

MRO product range in the market, representing the best Manufacturers in the world.<br />

It operates in the market through 2 Large Divisions, strategically focused on all the<br />

industrial sectors and all the categories of clients. Dexis, a technical business network.<br />

Prolians, a Mutli-specialist network.<br />

After 225 years in this business, Descours & Cabaud is an independent family Group at<br />

the service of more than 350,000 customers. It can be found in France, Spain,<br />

Germany, Belgium, Luxemburg, Holland, Slovakia, the Czech Rep., Switzerland,<br />

Italy and the USA.<br />

€ 2.947 million, 2011 turnover. 11,600 employees. 555 sales centres.<br />

DEXIS, INTERNATIONAL SCOPE<br />

With 150 operation centres, Dexis is the European distribution standard of technical<br />

ranges by Descours & Cabaud (Power transmissions, automations, cutting tools<br />

and industrial supply).<br />

Their Know How ensures their customers a customized and comprehensive offer,<br />

22


according to their needs, incorporating the personal protection solutions from the Leader<br />

in the Market.<br />

Their spot on presence and the great professionalism of their human team guarantee the<br />

efficiency of a proximity service.<br />

Languages:<br />

Spanish<br />

English<br />

Internationalized but not international. They import: Germany, Italy, England and<br />

Japan. They export: Pakistan and Peru.<br />

DANOBAT GROUP<br />

It has been over half a century since DANOBATGROUP manufactured its first<br />

machines. Nowadays we go further than just manufacturing machines, we innovate in<br />

machine tools.<br />

We are part of MONDRAGON, one of Europe’s largest industrial corporations.<br />

DANOBATGROUP continues to grow, which makes us strong and provides us with<br />

financial and technological strength that are necessary to tackle the challenges the future<br />

will demand. This is why even in difficult times, we continue to invest.<br />

But there are some objectives which never change. That is why today as in the past, our<br />

goal is to provide our clients with profit, and make them feel that our service and<br />

support are close by.<br />

1910-Machine Tool construction begins in the area.<br />

1954-DANOBAT is established.<br />

1962-SORALUCE is established.<br />

1980-DANOBATGROUP is established.<br />

1982-Creation of IDEKO, a Technology Centre specialized in Machine Tools.<br />

1992-Constitution of the MCC. DANOBATGROUP becomes member.<br />

Constitution of BIMATEC-SORALUCE sales & service company in Germany.<br />

1992-1997-Sales & service offices opened in China, Germany, France, Japan, Italy,<br />

USA and Brazil.<br />

2002-Acquisition of German company OVERBECK.<br />

2003-Acquisition of English company NEWALL.<br />

2004-GOIMEK is established – a factory specialized in high precision machining.<br />

2005-DANO-RAIL starts its activity focused in supplying equipment for the railway<br />

maintenance.<br />

23


2006-Acquisition of EUROFIBER, a company producing equipment for the automation<br />

of composite manufacturing processes.<br />

2007-IDEKO opens its second research facility.<br />

2008-DANOBATGROUP establishes a joint-venture company in Romania –<br />

DANOMAR- for machine components production.<br />

2009-DANOBAT and LEALDE cooperatives merge into a new single business unit<br />

capable to provide complete turning solutions.<br />

New sales & service offices opened in India and USA.<br />

2009-SORALUCE opens a new assembly facility for big size machines.<br />

DANOBAT RAILWAY SYSTEMS starts its activity focused in turn-key solutions for<br />

the railway industry.<br />

2010-DANOBAT incorporate a new manufacturing plant for large dimension machines.<br />

DANOBATGROUP starts the construction of a new facilities in India.<br />

DANOBATGROUP opens new facilities in China.<br />

2011-DANOBAT and ESTARTA RECTIFICADORA cooperatives merge.<br />

DANOBATGROUP RUSSIA is established.<br />

DANOBATGROUP ROMANIA is established.<br />

2012-DRS and DANO-RAIL cooperatives merge.<br />

2013-DANOBAT and DRS merge.<br />

2014-DANOBAT and US company MARATHON start a "joint venture".<br />

Language:<br />

English<br />

German<br />

Chinese<br />

Russian<br />

Spanish<br />

Basque<br />

24


2015-DANOBAT adquires the company PLANTOOL OY.<br />

ALKORTA FORGING GROUP<br />

1911-1982<br />

The very beginnings<br />

Theodore Alcorta and Esteban Unzueta establish a 50% partnership named Esteban<br />

Unzueta & Co. with a capital investment of 4,000 pesetas. In the early days the<br />

company manufactured hand weapons. In 1920 the company changes its name to<br />

Alcorta & Co. They start to manufacture weapons, cutlery and electrical appliances. In<br />

1976 they register the highest number of personell compliment, 300 associates.<br />

1982-1997<br />

Automotive<br />

In 1982, with Alcorta already established at its new, and current location, enters the<br />

automotive industry through Seat, Opel Zaragoza and Ford Valencia.<br />

1997-2005<br />

New dimension<br />

Alcorta Brockhaus S.A. is born Alcorta and German company Brockhaus Soehne<br />

GmbH join their futures to compliment their offerings to the automotive industry when<br />

Brockhaus acquires a 51% stake in Alcorta.<br />

The best German forging technologies and processes, which today are still the industry<br />

benchmark are transferred to Alcorta during this period.<br />

2005-2007<br />

Part of a Great Global Group<br />

25


In 2005 Alcorta Brockhaus S.A. is acquired by the multi-national group Mahle when it<br />

acquires Brockhaus Soehne GmbH, transferring to Alcorta world class management<br />

systems as found in multinational companies.<br />

2007-2009<br />

Uncertainty and New Project<br />

Different business and market strategies lead to Alcorta and Mahle's paths to become<br />

distant, with Mahle selling its shares to the original founding families. Alcorta once<br />

again falls under ownership of its traditional shareholders, to which a team of<br />

employees is added. Following a one year transitional phase in which a new site is<br />

opened in South Africa as well as new offices in Czech Republic, France and Germany,<br />

Alcorta emerges in 2009 as Alcorta Forging Group.<br />

2011<br />

Centenary<br />

After 100 years of existence Alcorta Forging Group is once again a benchmark in the<br />

world of forging, reaffirming its values and commitment to the community, bringing to<br />

market a renewed offering in accordance to 21st century market needs.<br />

<br />

2013-Actualidad<br />

Global Market<br />

In 2013 Alcorta Foring Group<br />

establishes its first subsidiary in<br />

the USA and in 2014 its first<br />

customer service office in<br />

Shanghai, China, reaffirming its<br />

calling to be present in every<br />

major global market.<br />

Spain<br />

Main office<br />

France<br />

Sales & Customer service<br />

Czech Rep.<br />

Sales & Customer service<br />

Customer service + engineering<br />

Germany<br />

Sales & Customer service<br />

China<br />

Customer Service<br />

South Africa<br />

North America<br />

26


Language:<br />

Spanish<br />

Basque<br />

English<br />

German<br />

French<br />

Chinese<br />

27

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