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AFFILIATE AUTHORITY<br />
Split Testing<br />
The idea of a landing page is that everything geared up to helping you<br />
make the maximum possible sales. This means everything from the text, to<br />
the layout, to the graphics, to the price.<br />
Unfortunately, you're unlikely to get this right first go. Unless you're a highly<br />
experienced internet marketer, you probably need to hone your skills<br />
somewhat. Fortunately, there's a perfect way to do this which is <strong>with</strong> a<br />
process called 'split testing'. Here, you publish two slightly different<br />
versions of the same website <strong>with</strong> just a minor tweak. From there, you can<br />
then see which performs the best and which generates most sales. After<br />
getting enough traffic to make a relatively confident conclusion, you either<br />
keep or abandon that change based on sales. This is effectively natural<br />
selection and it allows you to evolve your site to the point where it's 100%<br />
optimized for selling your product to your audience.<br />
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