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AFFILIATE AUTHORITY<br />
Or maybe:<br />
'Want to know how I just made $1,000 overnight?'<br />
This works for a number of reasons. For starters, it allows us to imagine<br />
ourselves in the narrator's shoes which increases the 'desire factor'. At the<br />
same time, this strategy also makes it very hard to stop reading. That's<br />
because we almost always want to finish stories to find out what will<br />
happen – we've evolved to listen to stories and to wait until the end of the<br />
narrative and this can be used to the seller's advantage. Even if they're not<br />
interested in what you have to say, they might want to know how the story<br />
ends!<br />
Fears<br />
Using the narrative first person allows your readers to step into your shoes<br />
and makes you relatable. This is a great start. One thing you then want to<br />
do <strong>with</strong> that, is to voice their concerns and allay any fears they might have.<br />
So in the case of a 'get abs tomorrow' diet, the fear is of course that the diet<br />
is dangerous or that it's a fad. You can put these concerns to rest <strong>with</strong> the<br />
first person narrative by saying:<br />
'Of course I was worried this was just another scam like all the rest –<br />
maybe even dangerous – but nope, this time things were different!'<br />
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