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www.millionairelifeadvisor.com<br />
AFFILIATE AUTHORITY<br />
Because it adds to the drama of what you're saying.<br />
But better yet?<br />
It encourages your audience to keep scrolling down!<br />
In general, you want to avoid any long paragraphs which only have the<br />
effect of putting your audience off. Bear in mind that most of us don't read<br />
thoroughly anymore – we tend instead to simply 'skim read' and you need<br />
to organize your text in such a way that this can work well.<br />
Use Headers<br />
Also conducive to skim reading is the use of headers. Headers are<br />
important because they let us jump to particular sections in the text. When<br />
used correctly, your headers should alone provide the whole story and<br />
sufficient incentive for your audience to want to buy your products.<br />
Have a Narrative<br />
Another way to engage your audience and to ensure they don't leave<br />
before they've reached the end of the page is to use a narrative thread<br />
throughout. In other words, your text be based around a story from your<br />
perspective (first person).<br />
So if you're trying to sell a book on making money online, you might start<br />
<strong>with</strong> the sentence:<br />
'Only a few months ago I was really struggling <strong>with</strong> money'<br />
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