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AFFILIATE AUTHORITY<br />
Think of the Value Proposition<br />
Most important of all though is to think of your 'value proposition'. This is<br />
basically where the value lies in what you're selling – how your product or<br />
service will tangibly improve the life of the person buying it.<br />
The old saying goes that you sell 'warm heads' rather than hats. In other<br />
word, the reader only cares about how the product benefits them.<br />
And when you outline this, you want to really go for the feels. In other<br />
words, get them to really visualize their life after your product. If it's a<br />
product that will make them money, then get them to imagine all the<br />
trappings of that lifestyle: travel, boys toys, big houses, yachts, private<br />
planes… you name it!<br />
Think: AIDA<br />
As for your basic structure, your first objective is to ensure that your<br />
audience knows what it is you're selling. Remember, they likely won't have<br />
heard of your product before – so don't leap straight into the pitch. 'AIDA'<br />
stands for 'Awareness, Interest, Desire, Action' and is a good outline for the<br />
flow of your sales pitch.<br />
Use Authority and Social Cues<br />
You can encourage people to want to buy your products by combining<br />
authority sources and social cues. For instance, tell your audience that your<br />
product is backed by science (don't lie – find a study!), find a trust worthy<br />
testimonial and get testimony from previous customers. You have a very<br />
clear ulterior motive – so let them hear from someone who doesn't!<br />
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