BUS 470 All Modules Discussions and Assignments

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identified differences and propose solutions for each to help combat these conflicts. Use at least one chart or graph in your PowerPoint presentation. Also, you may use PowerPoint’s notes feature to further articulate your reasoning for the selection of the identified conflicts. BUS470 Module 3 Assignment 2 Taking on the role Directions: Taking on the role of a CEO, develop a PowerPoint presentation of approximately 15 slides that explains how you would adapt the Western leadership strategies of either Heifetz and Linsky or Drucker in your approach to managing an international organization on the brink of structural change and expansion. One of your main goals will be to motivate and communicate a vision while connecting to the firm’s mission for all stakeholders, including your Board of Directors. A brief profile of the organization is as follows: • The company is a manufacturing firm with annual earnings in excess of $350 million. • It is headquartered in the United States, has two branches in the United Kingdom, and one expansion branch set to open in China. • A new branch will provide more innovative technologies to infuse the firm’s declining market share while also presenting cultural management and organizational integration challenges. Your presentation should contain the following components: • Identification of your chosen leadership philosophy with justification of your choice. • Using Porter’s Five Forces as a strategic guide, please explain how you will approach Foreign Direct Investment and Financial Risk Assessment. • Complete a Financial Risk Assessment for acquiring the new technology company by identification and explanation of at least four risks which could impact your organization. • Identification and explanation of the key internal structures (at least 3) that will be designed to enhance the culture within your organization • Explanation of how projected global and market trends over the next 10-15 years will impact your company’s ability to maintain a competitive advantage. Submit to the W3: Assignment 2 BUS470 Module 4 Assignment 2: Marketing of the Acquisition by EDUS In this assignment, you will research information related to the marketing and promotion of the acquisition by EDUS and provide an assessment.Click here to review the EDUS case and consider the following: Topics for Research and Analysis
Promotional Goals: Identify specific objectives related to the promotion of EDUS’s acquisition of the institution. In addition, identify specific objectives related to informing potential students of new capabilities and offerings resulting from the acquisition. (Promotional goals vary. Some organizations need to create awareness of their product’s benefits compared to competitors. Other promotional goals may involve communicating new uses for an item, or informing customers or lower prices.) Business Environment: Identify cultural and legal factors that might influence promotional decisions – both in announcing the acquisition within the region and recruiting new students to the institution. (In some countries, certain information is required in television commercials selling products aimed at children.) Media Plan: Analyze media availability to determine cost-efficient methods of communicating with potential students within the country and within the geographic region. (While television, radio, newspapers, magazines, and the Internet may be common in industrialized countries, developing economies may require other different media. In some countries, advertising messages are broadcast through large speakers mounted on moving trucks.) Promotional Strategy: Compare the benefits of push-and-pull promotions for acquiring new students at the institution. Devise a promotional strategy that will help EDUS expand the student body and also inform potential students of increased capability of the institution resulting from this acquisition. Economic, Cultural, and Political-Legal Environment: Investigate the economic, cultural, and political-legal environment that might affect promotional messages and media relevant to this acquisition. Recommended Actions: Recommend EDUS actions related to promotional goals, needed adaptations due to cultural or legal factors, and a media plan. Provide evidence to support your recommendations. Conclusions:Draw conclusions about the material you have presented. The opinions or judgments you present should be supported by your research. M4: Assignment 2 BUS470 Module 5 Assignment 1: LASA 2: Organization Website Review Directions: Select either an international service organization or a multinational corporation and conduct a preliminary assessment of their website. In your review: • Explain your initial impression of the organization based upon your initial review of their corporate website. • Analyze their Vision, Mission and Goals in reference to the company’s competitive strategy, branding and messaging • Analyze the company’s strategic approach to globalization and their approach to competition, sustainability, CSR, marketing, analysis (external, internal, industry), and cross border issues • Examine the company’s financials included in their most recent annual report and review the profit margin statement from the CEO. What conclusions can you draw from their financial statements? • Evaluate the firm’s Corporate Ethics and Corporate Social Responsibility Policy. What expectations are presented in the policy? Explain the tangibility of the company’s policies • Include an organizational assessment using SWOT or Porter’s Five Forces
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BUS 470 All Modules Discussions and Assignments

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