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BUS 470 All Modules Discussions and Assignments

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<strong>BUS</strong> <strong>470</strong> <strong>All</strong> <strong>Modules</strong> <strong>Discussions</strong> <strong>and</strong> <strong>Assignments</strong><br />

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<strong>BUS</strong><strong>470</strong> Module 1 Assignment 2: Ethical Issues <strong>and</strong> Foreign Investments<br />

analyze the following scenario:<br />

There are multifaceted ethical issues relating to international investments. One aspect relates to<br />

human rights. Most Latin American governments have constitutions that m<strong>and</strong>ate health care as<br />

a human right, yet some of these countries provide poor health care for the majority of their<br />

population.<br />

During the 1980s, the general populace of these countries deteriorated, even though several Latin<br />

American countries developed strategies to reposition medical personnel <strong>and</strong> services to rural<br />

areas. Throughout this time, many international donors provided assistance; however they did so<br />

with imposed conditions. An example of this constrained assistance was the World Bank, which<br />

imposed restrictions that included privatization of health care, as well as required limitations on<br />

universal access.<br />

Did the World Bank <strong>and</strong> other international donors act responsibly <strong>and</strong> ethically in constraining<br />

their humanitarian assistance? Who has the responsibility for the health care of the Latin<br />

American people? Is it a reasonable <strong>and</strong> socially responsible practice to offer international<br />

assistance in exchange for an opportunity to shape a country’s political <strong>and</strong>/or social system?<br />

Why or why not?<br />

Module 2<br />

<strong>BUS</strong><strong>470</strong> Module 2 Assignment 1: Discussion Question<br />

Your company plans to establish MNE manufacturing operations in South Korea. You have been<br />

asked to conduct a cultural audit focusing on leadership behaviors of South Korea. The results of<br />

your report will be used for internal training for plant managers due to be reassigned to work<br />

with South Korean managers in a few months. You are aware of a high-collectivism culture with<br />

a Confucian code of ethical behavior in South Korea. What kinds of South Korean leadership<br />

behaviors would you expect to include in your report? Describe these in terms of interaction<br />

between the U.S. <strong>and</strong> Korean managers as well as interaction between Korean leader-followers.<br />

respond to the discussion question assigned by the faculty. Submit your response to the<br />

appropriate Discussion Area. Use the same Discussion Area to comment on your classmates’<br />

submissions <strong>and</strong> continue the discussion until . Comment on how your classmates would address<br />

differing views.


<strong>BUS</strong><strong>470</strong> Module 3 Assignment 1: Discussion Question<br />

The Mexican ceramics folk-art firm signs a contract for the Mexican firm to deliver 1500 pieces<br />

of artwork to an Italian firm within the next 120 days. The contract is denominated in pesos.<br />

During this time the Mexican peso strengthens against the euro. What is the net profitability<br />

effect on the Mexican firm? What international market concept is demonstrated in this example?<br />

Discuss the risks associated with changing exchange rates <strong>and</strong> international commerce <strong>and</strong><br />

provide a scenario demonstrating these risks.<br />

By respond to the discussion question assigned by the faculty. Submit your response to the<br />

appropriate Discussion Area. Use the same Discussion Area to comment on your classmates’<br />

submissions <strong>and</strong> continue the discussion until 2016.Comment on how your classmates would<br />

address differing views.<br />

<strong>BUS</strong><strong>470</strong> Module 4 Assignment 1: Discussion Question<br />

To extend its international presence, Martinetti International has formed an expansion strategy<br />

focused on acquiring other like enterprises outside the European region. Martinetti, a subsidiary<br />

of a publicly owned parent company, is based in Rome where it enjoys an established br<strong>and</strong><br />

name <strong>and</strong> superb reputation. As part of Martinetti’s globalization strategy, it has acquired S<strong>and</strong><br />

Coast Resort Group located in the heart of Chinatown, Singapore. Both hotel enterprises share<br />

common business values <strong>and</strong> excellent reputations, <strong>and</strong> offer high-end luxury accommodations<br />

for the local businessman <strong>and</strong> international traveler. The acquisition offers Martinetti ownership<br />

of the S<strong>and</strong> Coast br<strong>and</strong>, trademarks, <strong>and</strong> contracts for the 9 S<strong>and</strong> Coast hotel holdings. With this<br />

acquisition, Martinetti gains a footprint in Southeast Asia <strong>and</strong> exp<strong>and</strong>s its holdings 27 percent.<br />

S<strong>and</strong> Coast has strong br<strong>and</strong> recognition in the region <strong>and</strong> has a portfolio that includes both<br />

hospitality services <strong>and</strong> travel agencies. Martinetti, a cross-culture organization, is comprised of<br />

approximately 65 percent Italian employees with the remaining representing 7 other countries<br />

<strong>and</strong> languages. San Coast also has a cross-cultural workforce with 88 percent being Singaporean<br />

of Chinese, Malay, <strong>and</strong> Indian ethnicity. Chinese is the official language.<br />

As a member of the Martinetti management team, you have been selected to meet with the S<strong>and</strong><br />

Coast Resort leadership team to discuss Martinetti’s approach to market the acquisition in both<br />

countries. Your task is to convince the S<strong>and</strong> Coast team that Martinelli has a sound strategic<br />

communications plan. Please discuss the promotional goals <strong>and</strong> cultural factors you would<br />

discuss with S<strong>and</strong> Coast <strong>and</strong> what aspects of the recommended promotional strategy you would<br />

address.<br />

By submit your response to the appropriate Discussion Area. Use the same Discussion Area to<br />

comment on your classmates’ submissions <strong>and</strong> continue the discussion until Wednesday,<br />

2016.Comment on how your classmates would address differing views.


<strong>BUS</strong><strong>470</strong> Module 5 Assignment 2: Discussion Question<br />

Part 1: Discuss the strategic value of personnel training <strong>and</strong> development. What are the<br />

implications for the MNC?<br />

Part 2: Look back on your work for the assignments in this course <strong>and</strong> reflect on the problems<br />

<strong>and</strong> recommendations related to the organizations exp<strong>and</strong>ing their operations globally. How do<br />

the risk assessments <strong>and</strong> recommendations for the global organizations compare to domestic<br />

organizations?<br />

By 2016 respond to the discussion question assigned by the faculty. Submit your response to the<br />

appropriate Discussion Area. Use the same Discussion Area to comment on your classmates’<br />

submissions <strong>and</strong> continue the discussion until 2016.Comment on how your classmates would<br />

address differing views.<br />

<strong>BUS</strong><strong>470</strong> Module 1 Assignment 3: Globalization<br />

Directions:<br />

Think about what you have read <strong>and</strong> seen in the news on globalization. Consider the fact that the<br />

clothing we wear, the cars that we drive, the cell phones we use to communicate <strong>and</strong> the<br />

computers we use to work, are each likely to have been manufactured in whole or in part in<br />

different parts of the world. While there are still companies <strong>and</strong> firms that maintain local <strong>and</strong><br />

national borders, it is almost unheard of in the 21st century that an industry does not maintain an<br />

international strategic position.<br />

From an executive’s position, identify <strong>and</strong> explain at least three challenges <strong>and</strong> opportunities that<br />

might face an international executive over the next five years. Provide possible solutions of how<br />

the executive might address these issues in order for their firm to maintain a competitive<br />

advantage.<br />

Prepare a 4-6 page paper that describes the impact of globalization on U.S. businesses. In your<br />

analysis, please include information about the impact of at least four economic drivers that might<br />

impact globalization.<br />

<strong>BUS</strong><strong>470</strong> Module 2 Assignment 2: United States vs. Cambodia PowerPoint Presentation<br />

Conduct research using the Argosy online library, your text book <strong>and</strong> the Internet regarding the<br />

differences in culture, management styles, <strong>and</strong> communication strategies between the U.S. <strong>and</strong><br />

Cambodia. Analyze at least three potential management conflicts that may arise due to the


identified differences <strong>and</strong> propose solutions for each to help combat these conflicts. Use at least<br />

one chart or graph in your PowerPoint presentation.<br />

Also, you may use PowerPoint’s notes feature to further articulate your reasoning for the<br />

selection of the identified conflicts.<br />

<strong>BUS</strong><strong>470</strong> Module 3 Assignment 2 Taking on the role<br />

Directions:<br />

Taking on the role of a CEO, develop a PowerPoint presentation of approximately 15 slides that<br />

explains how you would adapt the Western leadership strategies of either Heifetz <strong>and</strong> Linsky or<br />

Drucker in your approach to managing an international organization on the brink of structural<br />

change <strong>and</strong> expansion. One of your main goals will be to motivate <strong>and</strong> communicate a vision<br />

while connecting to the firm’s mission for all stakeholders, including your Board of Directors. A<br />

brief profile of the organization is as follows:<br />

• The company is a manufacturing firm with annual earnings in excess of $350 million.<br />

• It is headquartered in the United States, has two branches in the United Kingdom, <strong>and</strong> one<br />

expansion branch set to open in China.<br />

• A new branch will provide more innovative technologies to infuse the firm’s declining market<br />

share while also presenting cultural management <strong>and</strong> organizational integration challenges.<br />

Your presentation should contain the following components:<br />

• Identification of your chosen leadership philosophy with justification of your choice.<br />

• Using Porter’s Five Forces as a strategic guide, please explain how you will approach Foreign<br />

Direct Investment <strong>and</strong> Financial Risk Assessment.<br />

• Complete a Financial Risk Assessment for acquiring the new technology company by<br />

identification <strong>and</strong> explanation of at least four risks which could impact your organization.<br />

• Identification <strong>and</strong> explanation of the key internal structures (at least 3) that will be designed to<br />

enhance the culture within your organization<br />

• Explanation of how projected global <strong>and</strong> market trends over the next 10-15 years will impact<br />

your company’s ability to maintain a competitive advantage.<br />

Submit to the W3: Assignment 2<br />

<strong>BUS</strong><strong>470</strong> Module 4 Assignment 2: Marketing of the Acquisition by EDUS<br />

In this assignment, you will research information related to the marketing <strong>and</strong> promotion of the<br />

acquisition by EDUS <strong>and</strong> provide an assessment.Click here to review the EDUS case <strong>and</strong><br />

consider the following:<br />

Topics for Research <strong>and</strong> Analysis


Promotional Goals: Identify specific objectives related to the promotion of EDUS’s acquisition<br />

of the institution. In addition, identify specific objectives related to informing potential students<br />

of new capabilities <strong>and</strong> offerings resulting from the acquisition. (Promotional goals vary. Some<br />

organizations need to create awareness of their product’s benefits compared to competitors.<br />

Other promotional goals may involve communicating new uses for an item, or informing<br />

customers or lower prices.)<br />

Business Environment: Identify cultural <strong>and</strong> legal factors that might influence promotional<br />

decisions – both in announcing the acquisition within the region <strong>and</strong> recruiting new students to<br />

the institution. (In some countries, certain information is required in television commercials<br />

selling products aimed at children.)<br />

Media Plan: Analyze media availability to determine cost-efficient methods of communicating<br />

with potential students within the country <strong>and</strong> within the geographic region. (While television,<br />

radio, newspapers, magazines, <strong>and</strong> the Internet may be common in industrialized countries,<br />

developing economies may require other different media. In some countries, advertising<br />

messages are broadcast through large speakers mounted on moving trucks.)<br />

Promotional Strategy: Compare the benefits of push-<strong>and</strong>-pull promotions for acquiring new<br />

students at the institution. Devise a promotional strategy that will help EDUS exp<strong>and</strong> the student<br />

body <strong>and</strong> also inform potential students of increased capability of the institution resulting from<br />

this acquisition.<br />

Economic, Cultural, <strong>and</strong> Political-Legal Environment: Investigate the economic, cultural, <strong>and</strong><br />

political-legal environment that might affect promotional messages <strong>and</strong> media relevant to this<br />

acquisition.<br />

Recommended Actions: Recommend EDUS actions related to promotional goals, needed<br />

adaptations due to cultural or legal factors, <strong>and</strong> a media plan. Provide evidence to support your<br />

recommendations.<br />

Conclusions:Draw conclusions about the material you have presented. The opinions or<br />

judgments you present should be supported by your research.<br />

M4: Assignment 2<br />

<strong>BUS</strong><strong>470</strong> Module 5 Assignment 1: LASA 2: Organization Website Review<br />

Directions:<br />

Select either an international service organization or a multinational corporation <strong>and</strong> conduct a<br />

preliminary assessment of their website.<br />

In your review:<br />

• Explain your initial impression of the organization based upon your initial review of their<br />

corporate website.<br />

• Analyze their Vision, Mission <strong>and</strong> Goals in reference to the company’s competitive strategy,<br />

br<strong>and</strong>ing <strong>and</strong> messaging<br />

• Analyze the company’s strategic approach to globalization <strong>and</strong> their approach to competition,<br />

sustainability, CSR, marketing, analysis (external, internal, industry), <strong>and</strong> cross border issues<br />

• Examine the company’s financials included in their most recent annual report <strong>and</strong> review the<br />

profit margin statement from the CEO. What conclusions can you draw from their financial<br />

statements?<br />

• Evaluate the firm’s Corporate Ethics <strong>and</strong> Corporate Social Responsibility Policy. What<br />

expectations are presented in the policy? Explain the tangibility of the company’s policies<br />

• Include an organizational assessment using SWOT or Porter’s Five Forces


• Explain the company’s capacity to be able to fulfill strategic missions while increasing profit<br />

margin<br />

• Include an Introduction <strong>and</strong> Summary statement in your review.<br />

Your paper should be between 7 -10 pages in length, in correct APA format <strong>and</strong> use 4-5 outside<br />

sources.<br />

Submit your assignment to the M5: Assignment 1

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