BUS 470 All Modules Discussions and Assignments
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<strong>BUS</strong> <strong>470</strong> <strong>All</strong> <strong>Modules</strong> <strong>Discussions</strong> <strong>and</strong> <strong>Assignments</strong><br />
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<strong>BUS</strong><strong>470</strong> Module 1 Assignment 2: Ethical Issues <strong>and</strong> Foreign Investments<br />
analyze the following scenario:<br />
There are multifaceted ethical issues relating to international investments. One aspect relates to<br />
human rights. Most Latin American governments have constitutions that m<strong>and</strong>ate health care as<br />
a human right, yet some of these countries provide poor health care for the majority of their<br />
population.<br />
During the 1980s, the general populace of these countries deteriorated, even though several Latin<br />
American countries developed strategies to reposition medical personnel <strong>and</strong> services to rural<br />
areas. Throughout this time, many international donors provided assistance; however they did so<br />
with imposed conditions. An example of this constrained assistance was the World Bank, which<br />
imposed restrictions that included privatization of health care, as well as required limitations on<br />
universal access.<br />
Did the World Bank <strong>and</strong> other international donors act responsibly <strong>and</strong> ethically in constraining<br />
their humanitarian assistance? Who has the responsibility for the health care of the Latin<br />
American people? Is it a reasonable <strong>and</strong> socially responsible practice to offer international<br />
assistance in exchange for an opportunity to shape a country’s political <strong>and</strong>/or social system?<br />
Why or why not?<br />
Module 2<br />
<strong>BUS</strong><strong>470</strong> Module 2 Assignment 1: Discussion Question<br />
Your company plans to establish MNE manufacturing operations in South Korea. You have been<br />
asked to conduct a cultural audit focusing on leadership behaviors of South Korea. The results of<br />
your report will be used for internal training for plant managers due to be reassigned to work<br />
with South Korean managers in a few months. You are aware of a high-collectivism culture with<br />
a Confucian code of ethical behavior in South Korea. What kinds of South Korean leadership<br />
behaviors would you expect to include in your report? Describe these in terms of interaction<br />
between the U.S. <strong>and</strong> Korean managers as well as interaction between Korean leader-followers.<br />
respond to the discussion question assigned by the faculty. Submit your response to the<br />
appropriate Discussion Area. Use the same Discussion Area to comment on your classmates’<br />
submissions <strong>and</strong> continue the discussion until . Comment on how your classmates would address<br />
differing views.
<strong>BUS</strong><strong>470</strong> Module 3 Assignment 1: Discussion Question<br />
The Mexican ceramics folk-art firm signs a contract for the Mexican firm to deliver 1500 pieces<br />
of artwork to an Italian firm within the next 120 days. The contract is denominated in pesos.<br />
During this time the Mexican peso strengthens against the euro. What is the net profitability<br />
effect on the Mexican firm? What international market concept is demonstrated in this example?<br />
Discuss the risks associated with changing exchange rates <strong>and</strong> international commerce <strong>and</strong><br />
provide a scenario demonstrating these risks.<br />
By respond to the discussion question assigned by the faculty. Submit your response to the<br />
appropriate Discussion Area. Use the same Discussion Area to comment on your classmates’<br />
submissions <strong>and</strong> continue the discussion until 2016.Comment on how your classmates would<br />
address differing views.<br />
<strong>BUS</strong><strong>470</strong> Module 4 Assignment 1: Discussion Question<br />
To extend its international presence, Martinetti International has formed an expansion strategy<br />
focused on acquiring other like enterprises outside the European region. Martinetti, a subsidiary<br />
of a publicly owned parent company, is based in Rome where it enjoys an established br<strong>and</strong><br />
name <strong>and</strong> superb reputation. As part of Martinetti’s globalization strategy, it has acquired S<strong>and</strong><br />
Coast Resort Group located in the heart of Chinatown, Singapore. Both hotel enterprises share<br />
common business values <strong>and</strong> excellent reputations, <strong>and</strong> offer high-end luxury accommodations<br />
for the local businessman <strong>and</strong> international traveler. The acquisition offers Martinetti ownership<br />
of the S<strong>and</strong> Coast br<strong>and</strong>, trademarks, <strong>and</strong> contracts for the 9 S<strong>and</strong> Coast hotel holdings. With this<br />
acquisition, Martinetti gains a footprint in Southeast Asia <strong>and</strong> exp<strong>and</strong>s its holdings 27 percent.<br />
S<strong>and</strong> Coast has strong br<strong>and</strong> recognition in the region <strong>and</strong> has a portfolio that includes both<br />
hospitality services <strong>and</strong> travel agencies. Martinetti, a cross-culture organization, is comprised of<br />
approximately 65 percent Italian employees with the remaining representing 7 other countries<br />
<strong>and</strong> languages. San Coast also has a cross-cultural workforce with 88 percent being Singaporean<br />
of Chinese, Malay, <strong>and</strong> Indian ethnicity. Chinese is the official language.<br />
As a member of the Martinetti management team, you have been selected to meet with the S<strong>and</strong><br />
Coast Resort leadership team to discuss Martinetti’s approach to market the acquisition in both<br />
countries. Your task is to convince the S<strong>and</strong> Coast team that Martinelli has a sound strategic<br />
communications plan. Please discuss the promotional goals <strong>and</strong> cultural factors you would<br />
discuss with S<strong>and</strong> Coast <strong>and</strong> what aspects of the recommended promotional strategy you would<br />
address.<br />
By submit your response to the appropriate Discussion Area. Use the same Discussion Area to<br />
comment on your classmates’ submissions <strong>and</strong> continue the discussion until Wednesday,<br />
2016.Comment on how your classmates would address differing views.
<strong>BUS</strong><strong>470</strong> Module 5 Assignment 2: Discussion Question<br />
Part 1: Discuss the strategic value of personnel training <strong>and</strong> development. What are the<br />
implications for the MNC?<br />
Part 2: Look back on your work for the assignments in this course <strong>and</strong> reflect on the problems<br />
<strong>and</strong> recommendations related to the organizations exp<strong>and</strong>ing their operations globally. How do<br />
the risk assessments <strong>and</strong> recommendations for the global organizations compare to domestic<br />
organizations?<br />
By 2016 respond to the discussion question assigned by the faculty. Submit your response to the<br />
appropriate Discussion Area. Use the same Discussion Area to comment on your classmates’<br />
submissions <strong>and</strong> continue the discussion until 2016.Comment on how your classmates would<br />
address differing views.<br />
<strong>BUS</strong><strong>470</strong> Module 1 Assignment 3: Globalization<br />
Directions:<br />
Think about what you have read <strong>and</strong> seen in the news on globalization. Consider the fact that the<br />
clothing we wear, the cars that we drive, the cell phones we use to communicate <strong>and</strong> the<br />
computers we use to work, are each likely to have been manufactured in whole or in part in<br />
different parts of the world. While there are still companies <strong>and</strong> firms that maintain local <strong>and</strong><br />
national borders, it is almost unheard of in the 21st century that an industry does not maintain an<br />
international strategic position.<br />
From an executive’s position, identify <strong>and</strong> explain at least three challenges <strong>and</strong> opportunities that<br />
might face an international executive over the next five years. Provide possible solutions of how<br />
the executive might address these issues in order for their firm to maintain a competitive<br />
advantage.<br />
Prepare a 4-6 page paper that describes the impact of globalization on U.S. businesses. In your<br />
analysis, please include information about the impact of at least four economic drivers that might<br />
impact globalization.<br />
<strong>BUS</strong><strong>470</strong> Module 2 Assignment 2: United States vs. Cambodia PowerPoint Presentation<br />
Conduct research using the Argosy online library, your text book <strong>and</strong> the Internet regarding the<br />
differences in culture, management styles, <strong>and</strong> communication strategies between the U.S. <strong>and</strong><br />
Cambodia. Analyze at least three potential management conflicts that may arise due to the
identified differences <strong>and</strong> propose solutions for each to help combat these conflicts. Use at least<br />
one chart or graph in your PowerPoint presentation.<br />
Also, you may use PowerPoint’s notes feature to further articulate your reasoning for the<br />
selection of the identified conflicts.<br />
<strong>BUS</strong><strong>470</strong> Module 3 Assignment 2 Taking on the role<br />
Directions:<br />
Taking on the role of a CEO, develop a PowerPoint presentation of approximately 15 slides that<br />
explains how you would adapt the Western leadership strategies of either Heifetz <strong>and</strong> Linsky or<br />
Drucker in your approach to managing an international organization on the brink of structural<br />
change <strong>and</strong> expansion. One of your main goals will be to motivate <strong>and</strong> communicate a vision<br />
while connecting to the firm’s mission for all stakeholders, including your Board of Directors. A<br />
brief profile of the organization is as follows:<br />
• The company is a manufacturing firm with annual earnings in excess of $350 million.<br />
• It is headquartered in the United States, has two branches in the United Kingdom, <strong>and</strong> one<br />
expansion branch set to open in China.<br />
• A new branch will provide more innovative technologies to infuse the firm’s declining market<br />
share while also presenting cultural management <strong>and</strong> organizational integration challenges.<br />
Your presentation should contain the following components:<br />
• Identification of your chosen leadership philosophy with justification of your choice.<br />
• Using Porter’s Five Forces as a strategic guide, please explain how you will approach Foreign<br />
Direct Investment <strong>and</strong> Financial Risk Assessment.<br />
• Complete a Financial Risk Assessment for acquiring the new technology company by<br />
identification <strong>and</strong> explanation of at least four risks which could impact your organization.<br />
• Identification <strong>and</strong> explanation of the key internal structures (at least 3) that will be designed to<br />
enhance the culture within your organization<br />
• Explanation of how projected global <strong>and</strong> market trends over the next 10-15 years will impact<br />
your company’s ability to maintain a competitive advantage.<br />
Submit to the W3: Assignment 2<br />
<strong>BUS</strong><strong>470</strong> Module 4 Assignment 2: Marketing of the Acquisition by EDUS<br />
In this assignment, you will research information related to the marketing <strong>and</strong> promotion of the<br />
acquisition by EDUS <strong>and</strong> provide an assessment.Click here to review the EDUS case <strong>and</strong><br />
consider the following:<br />
Topics for Research <strong>and</strong> Analysis
Promotional Goals: Identify specific objectives related to the promotion of EDUS’s acquisition<br />
of the institution. In addition, identify specific objectives related to informing potential students<br />
of new capabilities <strong>and</strong> offerings resulting from the acquisition. (Promotional goals vary. Some<br />
organizations need to create awareness of their product’s benefits compared to competitors.<br />
Other promotional goals may involve communicating new uses for an item, or informing<br />
customers or lower prices.)<br />
Business Environment: Identify cultural <strong>and</strong> legal factors that might influence promotional<br />
decisions – both in announcing the acquisition within the region <strong>and</strong> recruiting new students to<br />
the institution. (In some countries, certain information is required in television commercials<br />
selling products aimed at children.)<br />
Media Plan: Analyze media availability to determine cost-efficient methods of communicating<br />
with potential students within the country <strong>and</strong> within the geographic region. (While television,<br />
radio, newspapers, magazines, <strong>and</strong> the Internet may be common in industrialized countries,<br />
developing economies may require other different media. In some countries, advertising<br />
messages are broadcast through large speakers mounted on moving trucks.)<br />
Promotional Strategy: Compare the benefits of push-<strong>and</strong>-pull promotions for acquiring new<br />
students at the institution. Devise a promotional strategy that will help EDUS exp<strong>and</strong> the student<br />
body <strong>and</strong> also inform potential students of increased capability of the institution resulting from<br />
this acquisition.<br />
Economic, Cultural, <strong>and</strong> Political-Legal Environment: Investigate the economic, cultural, <strong>and</strong><br />
political-legal environment that might affect promotional messages <strong>and</strong> media relevant to this<br />
acquisition.<br />
Recommended Actions: Recommend EDUS actions related to promotional goals, needed<br />
adaptations due to cultural or legal factors, <strong>and</strong> a media plan. Provide evidence to support your<br />
recommendations.<br />
Conclusions:Draw conclusions about the material you have presented. The opinions or<br />
judgments you present should be supported by your research.<br />
M4: Assignment 2<br />
<strong>BUS</strong><strong>470</strong> Module 5 Assignment 1: LASA 2: Organization Website Review<br />
Directions:<br />
Select either an international service organization or a multinational corporation <strong>and</strong> conduct a<br />
preliminary assessment of their website.<br />
In your review:<br />
• Explain your initial impression of the organization based upon your initial review of their<br />
corporate website.<br />
• Analyze their Vision, Mission <strong>and</strong> Goals in reference to the company’s competitive strategy,<br />
br<strong>and</strong>ing <strong>and</strong> messaging<br />
• Analyze the company’s strategic approach to globalization <strong>and</strong> their approach to competition,<br />
sustainability, CSR, marketing, analysis (external, internal, industry), <strong>and</strong> cross border issues<br />
• Examine the company’s financials included in their most recent annual report <strong>and</strong> review the<br />
profit margin statement from the CEO. What conclusions can you draw from their financial<br />
statements?<br />
• Evaluate the firm’s Corporate Ethics <strong>and</strong> Corporate Social Responsibility Policy. What<br />
expectations are presented in the policy? Explain the tangibility of the company’s policies<br />
• Include an organizational assessment using SWOT or Porter’s Five Forces
• Explain the company’s capacity to be able to fulfill strategic missions while increasing profit<br />
margin<br />
• Include an Introduction <strong>and</strong> Summary statement in your review.<br />
Your paper should be between 7 -10 pages in length, in correct APA format <strong>and</strong> use 4-5 outside<br />
sources.<br />
Submit your assignment to the M5: Assignment 1