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THE REVENUE MIX<br />
• Existing Client Revenue<br />
Opportunity<br />
– 3 year revenue projection $50<br />
mill<br />
• Shorter Sales Cycle (3-6<br />
months)<br />
• Higher Closing % (Less<br />
Competition)<br />
• Lower cost of acquisition<br />
• New Client Revenue Opportunity<br />
– 3 year revenue projection $30<br />
mill<br />
• Longer Sales Cycle (6-18<br />
months)<br />
• Lower Closing %<br />
(Competition)<br />
• 6x Cost to win new<br />
business<br />
• How we win?<br />
• Strategic Marketing<br />
Strategy<br />
• New Service Introduction<br />
• Advanced Solution<br />
Models<br />
• Team Selling and Support<br />
• How we win?<br />
• Marketing Strategy<br />
• Sales Focus<br />
• Team Selling<br />
65<br />
65
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