Lenze's new international sales structure

his wife and daughter. At present, there are 15 employees
on the payroll of AC Control (ACC) in São Paulo. Antonio
Paes will be going into a well-earned retirement in a few
years, which is the reason why Lenze, looking ahead,
acquired a controlling interest in ACC on 1 January 2010.
Antonio Paes remains on the job, where he continues to
manage the company’s business; as a second managing
director, Lenze SE has appointed Frank Schlüter. AC Control
will soon be renamed Lenze do Brasil Automacao.
The South America strategy
With the expansion of its activities in São Paulo, Lenze SE
naturally aims to share in the rapid growth in the Latin
American market. In doing so, the internationally-oriented
company is also meeting the needs of European
machine manufacturers and automotive customers that
Since 1 January 2010 Lenze has been the majority share-
holder in AC Control. On 13 January, Frank Schlüter (right)
symbolically handed over the check to the company's
founder, Antonio Paes.
On a growth trend: In the offices of AC Control, the takeover was greeted with a sparkling wine toast, as
is customary in Brazil.
are active in Brazil. They would like to have in South
America, as elsewhere, a cooperative relationship and
service that combine the internationally accustomed
proximity to customers, reliability, and know-how of the
quality typical of Lenze.
Lenze SE also plans to invest more and more heavily in
developing Brazil as its main trade base for all South
American projects. The very intensive cooperation with
Metaltex, another Brazilian sales partner, also fits in with
these plans. The Metaltex company was formed in 1958,
and it, too, is located in São Paulo. The owner-managed
company is very active in the components and automatic
sector and has a nationally active, energetic engineering
and sales team. Lenze’s product portfolio and the
Metaltex line of products complement each other perfectly.
And some of the Brazilian company’s executive
staff have already been guests in Germany for product
training to become better acquainted with the country.
Outlook
With the expansion of its activities in Brazil, Lenze can
offer its customers a strong and reliable partnership for
Latin America. Apart from its extensive drive and automation
know-how, the company attaches much importance
to the proximity to its customers. “Lenze Automation
Days” are planned for 1 June 2010, an event that all major
customers will be attending. A day later, on 2 June 2010,
São Paulo will be the scene of the South America Conference,
where, apart from ACC and Metaltex, all other Lenze
partners based in South America will be introduced.
worldwide
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