CR Magazine - Summer 2017
The official publication of the Chicago Association of REALTORS®.
The official publication of the Chicago Association of REALTORS®.
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Continued from page 11<br />
on social media without knowing that teach firsttime homebuer<br />
seminars. And, for the most part, social media is free.<br />
buy a condo today; but, in a year or two, they might. I’ve taught<br />
over 25 seminars in two years, and it’s only been in the last twelve<br />
months that people have started to come back to me.<br />
I send personal invites, too. These can be as simple as a text<br />
saying, “Hey, I think you should come to this event. Feel free to<br />
bring a friend!”<br />
I also have my friends act as ambassadors. They post on social<br />
media about the event, and they invite their friends to the seminar.<br />
Then, at the event, my friends will sit in the audience and help<br />
create content — taking photos and sharing with my hashtags.<br />
This is an excellent way to get your circle involved and have your<br />
friends stand with you.<br />
STP R Follow Up<br />
This is the step I’ve had to work on. All real estate professionals<br />
understand that it’s all about the long-term game. A homebuyer<br />
seminar is no different. Most attendees wont necessaril want to<br />
The day after the event, I hand-type a personal email to each<br />
person who attended. I’ll craft a blog post, share some pictures<br />
and post this content to my social media pages. I also link to this<br />
content in my follow-up email. Then, periodically over the next<br />
few months, I’ll reach out again.<br />
Be patient, and know that the more people you can get in front of,<br />
the better. It’s a numbers game.<br />
ve come a long wa since m first seminar but ve learned that if<br />
you’re authentic and put passion into your presentation, the leads<br />
will come. I did it after just a year in the business, and I know you<br />
can, too.<br />
OPEN HOUSES:<br />
A LEAD GEN GOLDMINE<br />
Tom Campone, @properties<br />
Open houses are one of the greatest ways to generate business<br />
for brokers. If handled correctly, they can be one of the pillars<br />
of a growing or established business. They bring new people<br />
into our sphere and are a costeffective wa to add revenue<br />
to your business.<br />
Why Open Houses Are Phenomenal for ROI<br />
Whether you are a seasoned broker or new to the business, open<br />
houses have an incredible return on investment. First of all, the<br />
cost to host an open house is effectivel ero. his makes the<br />
potential ROI astounding.<br />
1. Days on Market. I target listings that have been on the market<br />
for less than a week. f can host an open house the first<br />
weekend a listing is on the market, then I know I will have<br />
good ow and high interest.<br />
2. Price. It is important to host open houses in price brackets<br />
you are comfortable discussing and selling. Whether that is<br />
Most people believe that you will only meet potential buyers at<br />
open houses, but if you strategically market them, you can also<br />
pick up listing leads. I use open houses to market to the neighbors<br />
as well as potential buyers. Before my open house, I send<br />
handwritten cards to between ten and twenty neighbors inviting<br />
them to a neighbors’-only open house. This helps drive more<br />
trac to the open house and gives me a better chance of meeting<br />
potential listings.<br />
How to Choose the Best Open Houses<br />
When I choose an open house, I look for three things to help me<br />
decide which one to host.<br />
TOM CAMPONE<br />
@properties<br />
12 Chicago REALTOR ® <strong>Magazine</strong>
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