CR Magazine - Summer 2017

430
EDITOR’S PICKS
Reinvent Your Lead Gen
At a recent conference one of my marketing idols, Jay Baer,
said, “It’s not really about technology; marketing is all about
humanity, creativity and authenticity.” What I love about our
feature authors is that their authenticity and creativity shines through
in every part of their marketing. Each member of this rockstar panel of REALTORS ®
assembled by Tommy Choi has found a way to put a new spin on proven techniques.
I can lose hours reading Melanie Stone’s blog and social media posts — and it’s all because
of her authenti tone. loe Phil Byers story aout findin a ay to utilie his oraniational
skills to put together his marketing plan. That’s the beauty of working in real estate: you
can take your passions and integrate them with your business to create a truly unique and
fulfillin areer. Pae 10.
REALTOR ®
BUILDING
Miracle Mornings
fully emrae the pratie of puttin yourself first firstthin in the
day (just ask our communications department!). Setting aside time in
the morning to ground myself is almost more important than my Diet
Coke ® . Almost. As a follower of the Miracle Morning plan, when I heard
Joe Zimmerman highlight it at a recent YPN breakfast, I was excited.
I can just imagine him starting his morning in his bean bag chair,
repeatin armations and isualiin his day. he out his insihts
on page 20.
Guide to 430
e put toether a ooryoor readon of all the reat resoures
available at the REALTOR ® Building on page 29. You can also learn
how to book a conference room and take advantage of our sharedworkspace.
As always, don’t hesitate to reach out with any questions or
comments — and stop by and visit the new space soon!
Jessica Kern
Director of Marketing
and Communications
jkern@chicagorealtor.com
8 Chicago REALTOR ® Magazine