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are purchased by companies that want to offset their own<br />

emissions. In turn, carbon offsetting and decreasing CO 2<br />

emissions provide a financial benefit for producers. More<br />

importantly, reducing CO 2<br />

emissions could stem the tide of<br />

climate change, which continues to have a profound impact<br />

on producers’ ability to make a living through farming.<br />

Fair trade is more than better prices<br />

When we make decisions about buying fair trade–certified<br />

products we commonly think about the improved pricing that<br />

the farmers who produce fair trade coffee, cocoa, tea, sugar,<br />

or bananas will receive. We understand that paying slightly<br />

more for fair trade products supports farmers in the global<br />

south as they earn better incomes.<br />

For the farmers living in rural northern Peru who were<br />

affected by heavy flooding and landslides this past winter,<br />

fair trade is about so much more than price. It represents an<br />

insurance policy, a network of support, and a community that<br />

comes together in times of need.<br />

It is in these moments of crisis that members of Norandino<br />

see the tangible benefits of their partnership with fair trade:<br />

assistance and aid that their neighbours and friends, who are<br />

not part of the fair trade system, simply do not have access to.<br />

www.arkimports.com<br />

1985 - 2017<br />

Celebrating<br />

32 Years!<br />

Jennifer Williams is a conscious entrepreneur who has been part of a fair trade<br />

worker–co-operative, works with businesses to implement employee–share<br />

ownership programs, and offers services to companies that want to create<br />

connected, impact-oriented businesses. You can reach Jennifer at jennifer@<br />

goodfood2u.ca<br />

tel: 905-898-7275 fax: 905-898-7277 toll free: 1-877-ark-1-ark<br />

1260 Journey’s End Circle, Unit 17 Newmarket, ON L3Y 8Z7<br />

12 | FAIR TRADE MAGAZINE • CANADA’S VOICE FOR SOCIAL SUSTAINABILITY

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