FTM-July2017-Issuu
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85%<br />
of canadian<br />
consumers who<br />
have seen the<br />
fairtrade mark<br />
trust it<br />
CANADIANS CHOOSE FAIRTRADE<br />
In a recent independent Globescan study more than 8 out of 10 Canadians who have<br />
seen the FAIRTRADE Mark feel it has a positive impact on their perceptions of labelled<br />
products. Consumers indicate that the FAIRTRADE Mark is increasingly associated<br />
with their personal values, and they are proud to be seen with the label. Are you part<br />
of the Fairtrade movement?<br />
22 | FAIR TRADE MAGAZINE • CANADA’S VOICE FOR SOCIAL SUSTAINABILITY