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Disrupt and grow - India CEO Outlook 2017_Web

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05 | <strong>Disrupt</strong> <strong>and</strong> <strong>grow</strong> — <strong>India</strong> <strong>CEO</strong> <strong>Outlook</strong> <strong>2017</strong><br />

Complexity in the operating environment is making more <strong>and</strong> more <strong>CEO</strong>s adopt data-driven<br />

decision making<br />

85%<br />

<strong>CEO</strong>s in <strong>India</strong> expect<br />

to invest heavily in data<br />

analytics tools over the<br />

next three years; as against<br />

72 per cent of global <strong>CEO</strong>s<br />

8 out of every 10 <strong>CEO</strong>s<br />

expect significant level of investments<br />

in their digital infrastructure to increase<br />

significantly over next three years, which<br />

will further support adoption of dataanalytics<br />

for strategic decision making<br />

<strong>CEO</strong>s feel that they still need to do a lot more to<br />

access the right data for making decisions<br />

61%<br />

42%<br />

<strong>CEO</strong>s agree customer<br />

insights are hindered by<br />

lack of quality data<br />

<strong>CEO</strong>s agree that they cannot<br />

base their important business<br />

decisions on their data<br />

Data <strong>and</strong> monetisation of<br />

analytics <strong>and</strong> insights will<br />

be the future currency of the<br />

business world <strong>and</strong> is likely<br />

to be more impactful than<br />

cryptocurrency. Optimal<br />

data capture, connects with<br />

big data <strong>and</strong> use of open<br />

technologies will define<br />

organisational strategy,<br />

employee <strong>and</strong> customer<br />

engagements <strong>and</strong> foster<br />

br<strong>and</strong> loyalty.<br />

- Arundhati Bhattacharya<br />

Chairman<br />

State Bank of <strong>India</strong><br />

© <strong>2017</strong> KPMG, an <strong>India</strong>n Registered Partnership <strong>and</strong> a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.

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