Disrupt and grow - India CEO Outlook 2017_Web
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15 | <strong>Disrupt</strong> <strong>and</strong> <strong>grow</strong> — <strong>India</strong> <strong>CEO</strong> <strong>Outlook</strong> <strong>2017</strong><br />
Key challenges to customer relationships<br />
Target <strong>grow</strong>th<br />
segments/demographic<br />
groups overseas<br />
7%<br />
Adapt to the changing<br />
needs of customers<br />
11%<br />
Transition to<br />
digital sales<br />
<strong>and</strong> servicing<br />
models<br />
11%<br />
Target <strong>grow</strong>th<br />
segments/<br />
demographic groups<br />
in home markets<br />
15%<br />
Address high customer<br />
expectations for<br />
personalized services<br />
20%<br />
Maintain/<br />
build customer<br />
base due to<br />
disruptive<br />
competitors<br />
19%<br />
Target Millennials who<br />
want to interact with<br />
br<strong>and</strong>s in different ways<br />
17%<br />
© <strong>2017</strong> KPMG, an <strong>India</strong>n Registered Partnership <strong>and</strong> a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
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