MAGAZINE-Marzo-Abril
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Article 08<br />
5<br />
Direct approach<br />
7<br />
Surveys and sector<br />
reports<br />
Shortlist the media and sections you want to<br />
be in. This is the so-called “wish list” where<br />
you will focus on. Call the outlet and ask<br />
for the name and email address of the editor<br />
covering your target section. This is how<br />
you build your updated journalist database.<br />
Track the stories your list is reporting on and<br />
start writing tailored content that they would<br />
be interested on.<br />
Pitched surveys can reap huge media rewards.<br />
You can become an authority through<br />
interesting analyses with accompanying<br />
commentary on the issues at hand. All the<br />
while, you should promote key messages<br />
that drive interest back to you.<br />
6<br />
Focus groups, Forum<br />
discussion and Facebook<br />
groups<br />
The media often reaches out to these groups<br />
as a primary source of information when<br />
breaking news occurs. They are pools of<br />
experts united to a cause and frequently<br />
dictate trends. This is what makes them<br />
automatically newsworthy.<br />
If you want to get noticed in the media you need to become a reliable source of information.<br />
Building your visibility and profile is not longer an option but a must to survive in today’s<br />
market. Developing a PR strategy will increase your influence, provide unique brand<br />
recognition and ultimately create new business opportunities.<br />
Cristina Prado and Business Fit<br />
Under the section Be Your Own Media Inc., Cristina shares with our readers the PR secrets of<br />
Fortune 500 Companies. Communication strategies and tools used by business tycoons made<br />
easy for you to apply in your business now<br />
BusinessFit Magazine
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