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MARKETING CAPABILITIES<br />
MARKETING CAPABILITIES<br />
<strong>Cushman</strong> & <strong>Wakefield</strong> will develop a strategic marketing program that will establish your<br />
Property as the most desirable address in its location – where a tenant can achieve location,<br />
status, and high visibility, prestigious association, corporate amenities, and infrastructure that<br />
are unmatched in competing properties.<br />
Branding and Positioning<br />
<strong>Cushman</strong> & <strong>Wakefield</strong> will work closely with Ownership and its designated marketing firm to<br />
develop the overall program and all marketing materials.<br />
The key components of a successful marketing plan include:<br />
> Initial strategic review, Property positioning and general project consultation<br />
> Branding and graphic identity design and development<br />
> Interactive media design, including websites, e-blasts, online advertising,<br />
and database development<br />
> Print design, including advertising, environmental, and marketing centers<br />
> Media planning, buying, negotiation and representation: online, print,<br />
out-of-home, guerilla<br />
> Post-campaign call/website tracking and analysis<br />
> Event planning, including concept, budgeting, liaison with vendors,<br />
and day-of event supervision<br />
> Social media consultation and campaign management/analysis<br />
> Hiring and managing vendors including advertising agencies.<br />
Branding, Case Study<br />
and Brochure<br />
Website, Video, Online Gallery and eblast<br />
Salesforce Tower<br />
61 Floors, 1.42 MSF<br />
Salesforce Tower, currently under<br />
construction, will be the tallest office building<br />
on the West Coast.<br />
We created a comprehensive marketing campaign<br />
across a wide range of visual and media touch points.<br />
The deliverables were tailored to 3 key audiences…<br />
Tenants / brokers as well as the community at<br />
large. We worked Boston Properties and Hines<br />
(and external third party vendors) in developing<br />
the visual identity for the Tower. Once we defined<br />
the brand and the core positioning for Salesforce<br />
Tower, we carried that tone and messaging across<br />
all media.<br />
Although our campaign was across multiple<br />
channels (print & digital advertising, PR, video,<br />
Social media PR, etc.) what made the campaign<br />
work was the strategic combination of these<br />
various tactics with consistent messaging and<br />
relevant timing.<br />
Advertising, Virtual Staging<br />
FOCUS<br />
FOCUS<br />
GR N D<br />
GR<br />
GR N D<br />
F O CUS<br />
GR ND
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