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Jørgen S. Bay-Kastrup, CEO, Hotel Hans Egede, Nuuk:<br />

We don’t want<br />

“A shot in the foot.”<br />

‘Facilitated by Sermersooq Business/<br />

Colourful Nuuk the tourist industry in<br />

Nuuk has had another and increasing<br />

focus on sale and marketing within the<br />

last couple of years. Also including FAM<br />

trips hosted and arranged by local actors,<br />

and the result is visible.<br />

Every year we see new tour operator<br />

bringing guests to Nuuk, and the<br />

number of guests is also<br />

increasing.<br />

But we still keep our<br />

summer prices <strong>low</strong>. We<br />

will wait to the growth<br />

has well anchored,<br />

before we look upon<br />

rates. Otherwise it is "A<br />

shot in the foot’’, says<br />

Jørgen Bay-Kastrup,<br />

CEO, Hotel Hans Egede<br />

in Nuuk, Greenland.<br />

With 156 rooms the<br />

four-star hotel Hans<br />

Egede named after Hans<br />

Egede is the largest hotel<br />

in Nuuk. The hotel is<br />

located on the main street, Aqqusinersuaq.<br />

There are two restaurants in the hotel and<br />

one bar, the Skyline Bar, which is located<br />

on the top storey and which has a view<br />

over Nuuk.<br />

The hotel can accommodate conferences<br />

of up to 350 people.<br />

10 million Euros<br />

“After more than two years of expansion<br />

and renovation the hotel for more than €<br />

10 million, it's time to take a little breath<br />

making the 'new' hotel works and finding<br />

the ways of the optimize it,” says Jørgen<br />

Bay-Kastrup.<br />

“Next summer it's time to look at the<br />

meeting and banquet rooms on the fifth<br />

floor for a brush up.<br />

The new conference facilities have been<br />

very well acknowledged by our customers<br />

and guests showing that Carl Juhl and<br />

Helge Tang, owners of the hotel, made the<br />

right decisions some five years ago seeing<br />

the new market and possibilities.<br />

We see a significant growth in our<br />

conference business and that is only due to<br />

the expansion. Also our high technology<br />

for video meetings gives us advantages.<br />

Air condition in the new meeting rooms<br />

gives us a plus on the score board, too.<br />

However it’s still a long run to get more<br />

After more than two years of expansion and renovation for<br />

more than € 10 million, Hotel Hans Egede takes a break before<br />

new renovation next summer.<br />

international MICE<br />

activities as going to<br />

Greenland cost you almost<br />

two extra days of travel. But<br />

we see increasing interest.<br />

To strengthen our efforts<br />

on the MICE market, we<br />

had a cooperation with<br />

Arctic Hotel, Ilulissat at the<br />

‘’Møde og Event Messen’’ in<br />

March in Copenhagen, and<br />

it is keen for us to keep this<br />

cooperation to be even more<br />

visible in a tough market,”<br />

says Jørgen Bay-Kastrup.<br />

Water Taxi<br />

“Internet is extremely expensive in<br />

Greenland, but nevertheless we decided to<br />

make Wi-Fi free for all hotel guests giving<br />

the hotel a better position in the market. It<br />

has been very well accepted.<br />

To be even better to supply the visitors<br />

with more experiences I’m very pleased to<br />

welcome Nuuk Water Taxi as a new local<br />

operator, showing that people outside<br />

Nuuk also believe in future growth.”<br />

“How does the future look like for Hotel<br />

Hans Egede?<br />

“It’s now almost 30 years ago when Helge<br />

Tang and Carl Juhl opened the hotel with<br />

approx. 90 rooms. Noon of them is getting<br />

any younger, in fact Carl has passed the 70<br />

and Helge is getting closer to, so of course<br />

the two owners consider what the future<br />

will bring,” says Jørgen Bay-Kastrup.<br />

New Airport<br />

“A new airport in Nuuk will be a game<br />

change. We expect a significant growth<br />

in tourism the day the new airport opens,<br />

to Nuuk, to all of Greenland and to the<br />

hotel.<br />

Currently, Nuuk Airport's runway is 900<br />

meters long. The new airport is scheduled<br />

to have a runway of 2199 meters. This<br />

“It’s still a long run to get more international MICE activities as<br />

going to Greenland cost you almost two extra days of travel. But<br />

we see increasing interest,” says Jørgen Bay-Kastrup, CEO, Hotel<br />

Hans Egede in Nuuk, Greenland.<br />

means that even large aircraft, including<br />

Airbus 330, can land in Nuuk.<br />

The new airport in Nuuk is scheduled for<br />

2021 - 2022. Everyone is waiting for the<br />

new airport.<br />

The sooner the better,” says Jørgen Bay-<br />

Kastrup.<br />

12<br />

>> Travel Trade OUTBOUND - Scandinavia

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