Hotel Arctic, Ilulissat, Greenland: Same price level in 2018 "Of course, you have to optimize your business. But you do not have to be greedy. One has to give customers value for money. Rather give people a good experience as they feel they would have paid more for, than people feel you are stealing money from them. Greenland has previously had the reputation of being an expensive tourist destination. We do not want Greenland to have that reputation. We do not want to fol<strong>low</strong> Iceland's bad example, where everything has become so expensive. Therefore, we have kept the same price level for rooms in <strong>2017</strong>, and we will also keep the same price level for rooms throughout 2018, "says Erik Bjerregaard, General Manager, Hotel Arctic, Ilulissat, Greenland. "There will be a little price adjustments for food and beverages. We pay 135,000 Euro a year to bring food and drinks to Greenland. Shipping companies and airlines have price increases and it will reflect in the price to our customers. The hotel shuttle to / from the airport as well as between the hotel and the city center will also be free for our guests in 2018. Free access to Wi-Fi with unlimited use has provided extra-satisfied guests. Eventually this service is as natural as the water is expected to get out of the taps, "says Erik Bjerregaard. Hotel Arctic had a profit of 941,000 Euro before tax in 2016. "It will not get worse in 2018," says Erik Bjerregaard. Outdoor Rooms "The hotel has occupancy of 77 percent. However, our mountain rooms - or Outdoor Rooms - a total of five from last year have had the best occupancy rate by almost 100 percent. Guests are excited about the privacy and the proximity to nature from the small terrace. As the English name says, you have to move outside why we have limited use period due to the weather, which is the same reason why the igloos are not used all year round. However, we have decided that from this year we will also keep outdoor rooms open for reservations in the month of October incl. We have "chased" extra for these mountain rooms, among other things. We use socalled "intelligent glass" between the bathroom and the sleeping area. When the plug is on, the glass will not be transparent which may be beneficial in certain situations. In addition, there is a minibar, Nespresso machine and adjustable beds, al<strong>low</strong>ing you to enjoy the views directly. The whole decor has been conceived alongside my longstanding collaboration team Furniture Team, "says Erik Bjerregaard. Royalty visit "I cannot say who it is, but this year we will have a royal visit from Denmark and Jordan. There will also be film crew who will "shoot" movies for many purposes. We have had visit from many high-ranking people for example in connection with climate meetings. It raises awareness of the hotel and makes Greenland publicly featured in foreign media, "says Erik Bjerregaard. "A new restaurant section has been put into operation at the beginning of July, capacity has increased by 50%, and we can now fulfill far more reservations, which, in particular, give greater satisfaction to the guest. However, the space cannot be expanded in our Café Ferdinand, so we have to introduce 1st and 2nd seating in the high season. In the high season on Mondays we offer The price of hotel rooms at the hotel Arctic has been stocked in <strong>2017</strong> and they will not rise in 2018. Photo: Michael Stentved – Stentved Photography. the "Greenlandic Evening Buffet" and on Saturdays "Greenlandic Barbeque". On Mondays, what can be picked up from seafood from the cold Arctic waters, but also tastes of reindeer and musk meat. On Saturdays there is a barbecue on our large terrace with the floating icebergs as a backdrop. Here there is a wide range of meat, including homemade lamb, beef, and whale meat as well as most land animals. In addition, there are exciting and different accessories including seaweed salad. There is also a growing focus on our gourmet section, restaurant Ulo, which is Hotel Arctic's five Outdoor Rooms with a private terrace and direct access to the fells outside has been overwhelmingly well received by the guests. The occupancy rate has been close to 100. Photo: Michael Stentved – Stentved Photography. selected as the Greenlandic restaurant, to represent Greenland, is in a high-profile book about 30 selected restaurants in the Kingdom of Denmark. The book will be published this fall, "says Erik Bjerregaard. Congresses "Demand for our five-star conference center is growing steadily from customers in Greenland, but unfortunately we do not register the same enthusiasm for Denmark in particular. It is as if in Denmark it might be a bit more extravagant to travel to Greenland than, for example, choosing a destination around the Mediterranean. We are extremely pleased with a good trend in this area from the domestic market. We constantly are updating the technology in our conference center as well as the software components are constantly improving, "says Erik Bjerregaard. 20 >> Travel Trade OUTBOUND - Scandinavia
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