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Open new windows
Icelandair has launched a new free
service, Icelandair Stopover Pass Open
new window, which aims to defeat wasted
time whilst travelling. The service allows
passengers to transform their boarding
pass into a Stopover Pass, offering
them access to series of entertaining
performances. These range from a threeact
play on a flight from London to New
York via Iceland; to gig tickets, trips to
Icelandic football matches, backstage
passes to a music festival and more.
The launch of the service in celebration
of the airline’s 80th anniversary is in
response to a new trend report revealing
the world is changing the way they fly. As
such, there is a requirement for airlines to
up their game to meet the demands of this
new breed of flier. The shift in passenger
expectation means they now demand both
better customer service and more unique
entertainment – which Icelandair has set
about to serve.
The airline’s staff enjoy a variety of creative
pursuits outside their everyday roles and
include professional musicians, dancers,
comedians, actors and artists. Icelandair
know their talented staff are the stars of
the company and at the heart of
the passenger journey, so they ran
a stage school to nurture their skills
and improve customer service.
This saw them learn immersive
theatre techniques to add to their
repertoire of skills, improving
anything from boosting the mood
to active listening, thinking on their
feet, calming restless children and
reassuring scared passengers.
Birkir Hólm Guðnason, CEO at Icelandair:
“In our 80th anniversary we’re proud to introduce our free performance series,
Icelandair Stopover Pass. The research findings show there is an opportunity for us to
transform wasted time into time well travelled. We’ve always put customer service at
our heart, and now we’re looking to pioneer a new service to delight and entertain our
customers, starring our talented staff.”
When on a Stopover until March 2018, Icelandair passengers will be able to transform
their boarding pass to a Stopover Pass. This will give them access to a range of
performances featuring Icelandic talent and gifted Icelandair staff. Some lucky
passengers will be accompanied to these events by a Stopover Buddy. The Buddies are
passionate employees who have excellent local knowledge and will provide an authentic
experience for passengers. For the price of your flight ticket, you could enjoy:
▶ A private gig in the front room of a local concert
▶ Exclusive access to a live lounge session in the airport
▶ A seat at the chef’s table as part of Iceland’s Food & Fun festival
▶ Backstage passes to meet an Icelandic band before they go on stage
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