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NEW MICE SUMMIT<br />

The Nordic MICE company CCMG has launched a new forum primarily for the Nordic MICE Market –<br />

The Nordic MICE Summit.<br />

The event will take place from, 8th to 10th March 2018, at Malmö’s new meeting place – The Clarion Hotel<br />

and Congress Malmö Live situated in the heart of the attractive and modern city of Malmö, Sweden just a<br />

few steps from the Central Station and just a glance away from Copenhagen (from the 25th floor).<br />

The event will host around 100 high level MICE Suppliers with a strong focus on the Nordics as well as<br />

app. 75 high potential MICE Buyers primarily from the Nordics but also from the rest of Europe, Lonni<br />

Gulliksen from CCMG said.<br />

Over the course of three days, a comprehensive program of speed date meetings, as well as carefully curated<br />

activities and events, will create a unique marketplace which will aim to encourage participants to build<br />

and maintain strong corporate networks and loyal business relationships within the Nordic MICE market.<br />

Success<br />

With an estimated number<br />

of more than 1 million cruise<br />

guests in <strong>2017</strong>, Denmark are<br />

looking at the most fantastic<br />

year so far when it comes to<br />

cruise tourism.<br />

A period of zero growth in the number of<br />

cruises in Danish ports has stopped, and<br />

a positive turnaround has occurred. This<br />

was one of the key messages at the general<br />

meeting of the Danish cruise network<br />

Cruise Copenhagen.<br />

for Danish cruise tourism<br />

Here the positive development and the<br />

benefits from it were discussed by the<br />

members - and the network itself seems to<br />

be the key to at least some of the success.<br />

Ports, destinations and other actors<br />

within the cruise network are competitors<br />

but nonetheless they manage to stand<br />

together in the task of attracting the<br />

coveted cruise liners.<br />

To Søren Jespersen, the chairman of<br />

Cruise Copenhagen, this is significant to<br />

the organisation:<br />

“The cruise industry in Denmark is<br />

strengthening its position and recognition<br />

in society these years and with almost<br />

2,000 fulltime jobs it has taken a<br />

standpoint in Danish growth. That has a<br />

lot to do with the fact that our members<br />

understand that working side by side in<br />

a joint effort in order to make ourselves<br />

competitive with other destinations is the<br />

way to move forward,” Søren Jespersen<br />

says.<br />

Director of Cruise Copenhagen, Claus<br />

Bødker, agrees and states: “This year<br />

we celebrate the 25th jubilee of our<br />

organisation which also is one of the<br />

oldest of its kind in the world. By working<br />

together about subjects from as different<br />

areas as raising money to improve the<br />

tourist information to gaining better<br />

media exposure of our cruise products, we<br />

succeed in attracting more guests and at<br />

the same time delivering the best possible<br />

product to our guests,” Claus Bødker says.<br />

4<br />

>> Travel Trade OUTBOUND - Scandinavia

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