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NEW MICE SUMMIT<br />
The Nordic MICE company CCMG has launched a new forum primarily for the Nordic MICE Market –<br />
The Nordic MICE Summit.<br />
The event will take place from, 8th to 10th March 2018, at Malmö’s new meeting place – The Clarion Hotel<br />
and Congress Malmö Live situated in the heart of the attractive and modern city of Malmö, Sweden just a<br />
few steps from the Central Station and just a glance away from Copenhagen (from the 25th floor).<br />
The event will host around 100 high level MICE Suppliers with a strong focus on the Nordics as well as<br />
app. 75 high potential MICE Buyers primarily from the Nordics but also from the rest of Europe, Lonni<br />
Gulliksen from CCMG said.<br />
Over the course of three days, a comprehensive program of speed date meetings, as well as carefully curated<br />
activities and events, will create a unique marketplace which will aim to encourage participants to build<br />
and maintain strong corporate networks and loyal business relationships within the Nordic MICE market.<br />
Success<br />
With an estimated number<br />
of more than 1 million cruise<br />
guests in <strong>2017</strong>, Denmark are<br />
looking at the most fantastic<br />
year so far when it comes to<br />
cruise tourism.<br />
A period of zero growth in the number of<br />
cruises in Danish ports has stopped, and<br />
a positive turnaround has occurred. This<br />
was one of the key messages at the general<br />
meeting of the Danish cruise network<br />
Cruise Copenhagen.<br />
for Danish cruise tourism<br />
Here the positive development and the<br />
benefits from it were discussed by the<br />
members - and the network itself seems to<br />
be the key to at least some of the success.<br />
Ports, destinations and other actors<br />
within the cruise network are competitors<br />
but nonetheless they manage to stand<br />
together in the task of attracting the<br />
coveted cruise liners.<br />
To Søren Jespersen, the chairman of<br />
Cruise Copenhagen, this is significant to<br />
the organisation:<br />
“The cruise industry in Denmark is<br />
strengthening its position and recognition<br />
in society these years and with almost<br />
2,000 fulltime jobs it has taken a<br />
standpoint in Danish growth. That has a<br />
lot to do with the fact that our members<br />
understand that working side by side in<br />
a joint effort in order to make ourselves<br />
competitive with other destinations is the<br />
way to move forward,” Søren Jespersen<br />
says.<br />
Director of Cruise Copenhagen, Claus<br />
Bødker, agrees and states: “This year<br />
we celebrate the 25th jubilee of our<br />
organisation which also is one of the<br />
oldest of its kind in the world. By working<br />
together about subjects from as different<br />
areas as raising money to improve the<br />
tourist information to gaining better<br />
media exposure of our cruise products, we<br />
succeed in attracting more guests and at<br />
the same time delivering the best possible<br />
product to our guests,” Claus Bødker says.<br />
4<br />
>> Travel Trade OUTBOUND - Scandinavia