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SUPPLYING THE SMARTPHONE BOOM<br />
ZTE balances its interests regarding<br />
its own phones versus those it makes<br />
for the likes of Vodafone, Telstra and<br />
Optus. Is there a conflict of interest?<br />
For Zhao, it is simply another exciting<br />
revenue stream and means to<br />
delivering its <strong>Australia</strong>n ambitions.<br />
“Our brand has<br />
built its reputation on<br />
manufacturing devices<br />
for telecommunication<br />
providers, including Telstra,<br />
Optus and Vodafone,”<br />
he explains. “As such,<br />
we’ve had long-term,<br />
successful partnerships<br />
and continue to do so.<br />
We remain committed to<br />
working with our valued<br />
partners to manufacture devices<br />
primarily for the pre-paid market,<br />
while also introducing a wide range<br />
of our own branded handsets to<br />
meet the consumer demand.<br />
“Ultimately, our overarching goal<br />
is to provide affordable high-quality<br />
handsets to the <strong>Australia</strong>n<br />
market. By continuing our<br />
partnerships and rolling out<br />
our own branded devices,<br />
we’re able to accomplish<br />
this in many ways.”<br />
Looking ahead<br />
So what does Zhao see<br />
in the coming years for<br />
ZTE and the <strong>Australia</strong>n<br />
smartphone market? While<br />
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