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TECHNOLOGY Research and development centre in Chongqing, China 20 September 2017
SUPPLYING THE SMARTPHONE BOOM the dust may only just be settling on the rollout of 4G around the world, 5G has quickly made it onto our radars. For Zhao, this is an exciting development to follow and influence. “As consumers are aware, the market is always changing so technology companies, like ZTE, must constantly evolve as well,” he says. “One of the big things for the smartphone and telecommunications market in Australia is the 5G network. We’ve announced the first 5G phone in the world and look forward to having 5G deployed in Australia.” With 5G a case of watch this space, Zhao also comments on the ‘smartphone peak’ observation made by the likes of Deloitte. He is eager to emphasise, as Deloitte also does, the potential for further growth and diversification in the sector, in part driven by strengthening competition. He concludes: “When we first came to Australia in 2004, we saw endless opportunities to grow our footprint. That outlook is still relevant for our growth strategy today. Australian consumers want the best and most advanced devices, and we want ZTE to be a top-of-mind technology provider by offering them our innovative, next-generation smartphones. “In the next five years, we’d like to continue being a main player in the Australian phone market and ultimately growing our market share.” 21
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