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Willing is a factory that assembles bikes for a large<br />

number of companies, and we were there to meet with Dean<br />

and his staff to check final paint and decals for next year’s<br />

Saracen ranges. In the office were a bunch of mostly finished<br />

frames, some of which we’d seen during the week, like the<br />

Gulf Racing orange and blue hardtail we’d seen at Long Trend<br />

and the fully built new model carbon Ariel… Simon was<br />

busy checking paint tubes against laptop drawings while Ryan<br />

checked that shock bolts fitted frames that were only designed<br />

when that new Fox shock was just some measurements and<br />

a photo of how it would look. Even at this late stage, it’s still<br />

possible to find components that clash or aren’t the size they<br />

were meant (or that you’d understood) to be.<br />

Eyeing up.<br />

A tour of the Willing factory showed the assembly lines where<br />

finished frames would be built into bikes and then packed<br />

into boxes. Ever built a bike from a box and wondered how<br />

on earth they pack it into such a small space? Companies<br />

like Willing have a precise method that dictates where each<br />

component goes, where the zip ties and the foam protection<br />

goes – even a single exact bit of tape on a rim if it’s likely<br />

that something will scratch it. Everything must be repeatable<br />

– and workers have iPads on which they can access the spec<br />

for every bike, finished colour, and photos of how they all fit<br />

together. Once the assembly line starts, it’s all about speed<br />

and efficiency, but like all the factories I’d seen, much effort<br />

and time goes into getting that actual process correct so that it<br />

works every single time.<br />

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