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World spa&wellness

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SKINCARE<br />

Addressing emotions<br />

young mother with a new baby or a mature<br />

woman with a sick husband, there’s always<br />

an underlying reason for the problem,” says<br />

Gabriel. Once you understand their lifestyle,<br />

you can help them identify a way to work<br />

some downtime into their schedule.<br />

Tips and tools<br />

Woodward suggests creating packages that<br />

focus on your spa’s best body treatments<br />

but with the option of bolt-ons of holistically<br />

driven treatments such as reflexology,<br />

aromatherapy or Indian head massages.<br />

“For example, our Sleep Deeply Treatment<br />

focuses on traditional aromatherapy<br />

massage, with carefully performed pressure<br />

points along the spine, teamed with vetiver,<br />

camomile and sandalwood oil, which helps<br />

induce sleep with its sedating properties.”<br />

Meanwhile, all of Phytomer’s treatments<br />

start with a short back massage, designed by<br />

a French osteopath to deeply relax, before<br />

the application of a heated sea mud to nerve<br />

endings in the back to help induce sleep. It’s<br />

also important to emphasise these “me-time”<br />

treatments by “using words such as sleep,<br />

relax and dream on the menu, as these will<br />

strike a chord with those that are sleep<br />

deprived”, adds Close.<br />

McCathie says people traditionally book<br />

themselves in for deep-tissue massage<br />

because they think that’s what’s going to help<br />

them “but that’s muscular and just one piece<br />

of the pie”. She adds: “Treating tired clients<br />

is about using rhythmic strokes that bring<br />

comfort – for example, movements that<br />

resemble the ocean – while combining<br />

breath, aroma and mindfulness.”<br />

At the end of treatment, experts<br />

recommend suggesting a tool for relaxation,<br />

and give clients advice on how to use it. “If<br />

you’re recommending an oil, paint them a<br />

picture of how to use it,” says McCathie. “To<br />

not only take deep breaths in their palms to<br />

slow their breathing, but to also massage it<br />

into their shoulders with five deep rotations<br />

to relax the muscles.”<br />

Those suffering from restless nights will<br />

tend to have poor or non-existent winding<br />

down rituals, so you need to help them with<br />

this also. “Advise clients to switch off<br />

technology two hours before going to sleep<br />

and use relaxing products for mind and<br />

body,” says Harmsworth. Lighting candles<br />

and implementing a “no phone past 9pm”<br />

rule are just a few nighttime regime changes<br />

that can help improve quality of sleep<br />

McCathie says that when we sleep, the time<br />

known as the “rest and digest state” is when<br />

our bodies heal. “When clients look at their<br />

mobile in bed, a chemical is stimulated in the<br />

brain which wakes up the senses. It’s a bad<br />

habit,” she comments. WSW<br />

Emotional aids<br />

Comfort Zone’s UK national training<br />

manager Cortny McCathie, shares her<br />

tops tips for helping clients with<br />

psychological concerns that manifest<br />

themselves as physical problems<br />

“It’s about creating a journey that’s focused on<br />

a full mind and body re-set and there are many<br />

paths you can take to do this. When the guests<br />

arrive, they should have tools in their [hotel]<br />

room that will help them tap into <strong>wellness</strong>, such<br />

as feel-good mantras by the side of the bed<br />

and products including bath oils and candles.<br />

The food at spa restaurants should be<br />

designed in partnership with a nutritionist<br />

so it’s easy to digest and packed with<br />

superfoods that will help nourish the skin.<br />

You should also offer workshops that teach<br />

people how to meditate, and the benefits of<br />

doing it. Breathing is such an essential part<br />

of helping someone slow down and relax<br />

and it needs to be taught.”<br />

“Our modern<br />

way of life doesn’t<br />

take our internal<br />

clock into<br />

account. We stay<br />

awake long hours<br />

and this goes<br />

against what is<br />

programmed in<br />

to our DNA,<br />

to rest at night<br />

so we can<br />

regenerate”<br />

30<br />

<strong>World</strong> Spa & Wellness | July/August 2017

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