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SKINCARE<br />
Addressing emotions<br />
young mother with a new baby or a mature<br />
woman with a sick husband, there’s always<br />
an underlying reason for the problem,” says<br />
Gabriel. Once you understand their lifestyle,<br />
you can help them identify a way to work<br />
some downtime into their schedule.<br />
Tips and tools<br />
Woodward suggests creating packages that<br />
focus on your spa’s best body treatments<br />
but with the option of bolt-ons of holistically<br />
driven treatments such as reflexology,<br />
aromatherapy or Indian head massages.<br />
“For example, our Sleep Deeply Treatment<br />
focuses on traditional aromatherapy<br />
massage, with carefully performed pressure<br />
points along the spine, teamed with vetiver,<br />
camomile and sandalwood oil, which helps<br />
induce sleep with its sedating properties.”<br />
Meanwhile, all of Phytomer’s treatments<br />
start with a short back massage, designed by<br />
a French osteopath to deeply relax, before<br />
the application of a heated sea mud to nerve<br />
endings in the back to help induce sleep. It’s<br />
also important to emphasise these “me-time”<br />
treatments by “using words such as sleep,<br />
relax and dream on the menu, as these will<br />
strike a chord with those that are sleep<br />
deprived”, adds Close.<br />
McCathie says people traditionally book<br />
themselves in for deep-tissue massage<br />
because they think that’s what’s going to help<br />
them “but that’s muscular and just one piece<br />
of the pie”. She adds: “Treating tired clients<br />
is about using rhythmic strokes that bring<br />
comfort – for example, movements that<br />
resemble the ocean – while combining<br />
breath, aroma and mindfulness.”<br />
At the end of treatment, experts<br />
recommend suggesting a tool for relaxation,<br />
and give clients advice on how to use it. “If<br />
you’re recommending an oil, paint them a<br />
picture of how to use it,” says McCathie. “To<br />
not only take deep breaths in their palms to<br />
slow their breathing, but to also massage it<br />
into their shoulders with five deep rotations<br />
to relax the muscles.”<br />
Those suffering from restless nights will<br />
tend to have poor or non-existent winding<br />
down rituals, so you need to help them with<br />
this also. “Advise clients to switch off<br />
technology two hours before going to sleep<br />
and use relaxing products for mind and<br />
body,” says Harmsworth. Lighting candles<br />
and implementing a “no phone past 9pm”<br />
rule are just a few nighttime regime changes<br />
that can help improve quality of sleep<br />
McCathie says that when we sleep, the time<br />
known as the “rest and digest state” is when<br />
our bodies heal. “When clients look at their<br />
mobile in bed, a chemical is stimulated in the<br />
brain which wakes up the senses. It’s a bad<br />
habit,” she comments. WSW<br />
Emotional aids<br />
Comfort Zone’s UK national training<br />
manager Cortny McCathie, shares her<br />
tops tips for helping clients with<br />
psychological concerns that manifest<br />
themselves as physical problems<br />
“It’s about creating a journey that’s focused on<br />
a full mind and body re-set and there are many<br />
paths you can take to do this. When the guests<br />
arrive, they should have tools in their [hotel]<br />
room that will help them tap into <strong>wellness</strong>, such<br />
as feel-good mantras by the side of the bed<br />
and products including bath oils and candles.<br />
The food at spa restaurants should be<br />
designed in partnership with a nutritionist<br />
so it’s easy to digest and packed with<br />
superfoods that will help nourish the skin.<br />
You should also offer workshops that teach<br />
people how to meditate, and the benefits of<br />
doing it. Breathing is such an essential part<br />
of helping someone slow down and relax<br />
and it needs to be taught.”<br />
“Our modern<br />
way of life doesn’t<br />
take our internal<br />
clock into<br />
account. We stay<br />
awake long hours<br />
and this goes<br />
against what is<br />
programmed in<br />
to our DNA,<br />
to rest at night<br />
so we can<br />
regenerate”<br />
30<br />
<strong>World</strong> Spa & Wellness | July/August 2017