World spa&wellness

EDITOR’S NOTE
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Welcome...
Building a successful business is never
easy, particularly not in a market as
crowded as spa and wellness where,
no matter how good you are at what
you do, there are many others spas and
resorts vying for the same clientele. Making sure you have a solid
business model that includes a strong brand is an important first step in
getting it right and, in her column on page 47, Anna Bjurstam, partner in
spa consultancy Raison d’Etre and vice president of spas at Six Senses,
shares tried and tested advice on creating a strong spa industry brand.
Once the business is up and running it of course needs to make money.
Although not everyone agrees with deals and offers as a way to attract
clients and drive revenue, it can be one route to consider. Becky
Woodhouse, chief executive and founder of Scotland-based day spa
group Pure Spa & Beauty, explains how to do offers well; putting packages
together that work for your business financially, without damaging your
brand and reputation. Read her column on page 35 to find out more.
Continued innovation is another essential element of business success.
Two great examples of wellness innovation in this issue are the new
Forest Spa at Center Parcs’ Aqua Sana Sherwood Forest facility in the UK
and the Wellness Clinic that opened at department store Harrods in May.
Aqua Sana group spa manager Kay Pennington tells us more about the
Forest Spa concept, inspired by nature around the world, on page 40.
We also speak to Annalise Fard, home and beauty director at Harrods,
about what motivated the launch of the Wellness Clinic and what’s ahead
for the department store in the wellbeing field, on page 50.
Nora Elias
Editor
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World Spa & Wellness | July/August 2017
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