Tropicana Magazine Sep-Oct 2017: Fortune Favours The Brave
This issue's article 'Fortune Favours The Brave' features Michelle Goh boldly starting a new venture against all odds.
This issue's article 'Fortune Favours The Brave' features Michelle Goh boldly starting a new venture against all odds.
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
NEWS | PROPERTY NEWS<br />
<strong>The</strong> <strong>Tropicana</strong> Urban Homes official launch<br />
saw much fanfare and support from the<br />
Group’s VIP attendees.<br />
Exceptional Value For<br />
Homeowners<br />
<strong>The</strong> <strong>Tropicana</strong> Urban Homes<br />
was recently launched to meet the<br />
underlying needs of the middle-income<br />
community. Using the Industrialised<br />
Building System (IBS), <strong>Tropicana</strong> is set<br />
to leverage in building quality homes<br />
that will promote environmental<br />
sustainability for better quality homes<br />
and faster turnaround time.<br />
During the launch, Dato’ Yau Kok<br />
Seng, group chief executive officer<br />
of <strong>Tropicana</strong> said, “In line with our<br />
government’s initiative to increase<br />
the affordable housing supply and<br />
homeownership in the country, we<br />
have targeted to build around 15,000<br />
units of quality homes in strategic<br />
urban areas of their existing and new<br />
landbanks in the next five years.@<br />
“This is to help our government<br />
to reach its target of 1 million units by<br />
2020,” he added.<br />
<strong>The</strong> launch also marks a new<br />
milestone for the Group as it creates<br />
a new revenue stream enabling<br />
the it to expand its expertise into<br />
property management services, onestop<br />
service centres, including other<br />
renovations and fit out services with<br />
its premier partners. Essentially, these<br />
new home owners will obtain the same<br />
value-added enhancements as those<br />
in the high-end segments, consistent<br />
with the Group’s strategy to deliver<br />
exceptional values to its customers.<br />
Speaking on the prospects of<br />
<strong>Tropicana</strong> Urban Homes, Yau<br />
commented, “We are thrilled to offer<br />
first-time homebuyers, middle-income<br />
professionals, young homebuyers and<br />
new families, who aspire for modern<br />
lifestyle, but requires a little extra help<br />
to get on the property ladder. Under<br />
this new collection, our homes are not<br />
only cost effective, but also built on<br />
our unique DNA.”<br />
Priced between RM300,000 and<br />
RM500,000, the <strong>Tropicana</strong> Urban<br />
Homes units range between 650 and<br />
1,000 sq ft. For further information<br />
on <strong>Tropicana</strong> Urban Homes, please<br />
visit www.tropicanaurbanhomes.com or<br />
contact 03-7713 8888.<br />
53 september/october <strong>2017</strong> | TM
Change language