Smorgasboarder_16_March-2013
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STORE PROMOTION<br />
cLOsEOut: SURF SHOP<br />
takE it aLL Back<br />
Golden Breed’s all about nostalgia - and sticking to it.<br />
WORDS & PHOTOS: RENATE MOERMAN<br />
“GOLDEN BREED:<br />
uNcONDitiONaL<br />
aND puRE<br />
accEptaNcE Of<br />
aLL kiNDs Of<br />
wavE RiDiNG.”<br />
Setting foot through the door at<br />
Golden Breed surf shop in Noosa<br />
Heads is like stepping back in time. The<br />
store has the feel of a beach shack from<br />
the seventies or eighties. Island style<br />
fitting rooms, bamboo wall-covering,<br />
doors made out of recycled timber and<br />
decorative hula girl statue-lamps. Even<br />
the boardroom in the back would have<br />
done well as a hangout shed for surfies<br />
back in the day! There’s comfortable<br />
seats with hibiscus-longboard prints,<br />
mags to read and video’s to watch…<br />
And 50-odd boards, in the range from<br />
classic to retro.<br />
Golden Breed took off in the ‘60s<br />
in California as a counter-culture to<br />
established surf brands, as most of<br />
those were starting to become overly<br />
commercial. Golden Breed organised<br />
parties and surf get-togethers, rather<br />
than competitions. And they contracted<br />
controversial big wave rebel Jeff<br />
Hakman as ambassador, supporting<br />
him to become the world’s leading pro<br />
surfer. Brought to Australia in 1969<br />
as a ‘surfer’s brand’ Golden Breed<br />
immediately became a huge hit, and was<br />
renowned for its centerfold magazine<br />
ads designed by artist Peter Ledger.<br />
150<br />
sMORGasBOaRDER | mar/apr <strong>2013</strong>
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