Smorgasboarder_16_March-2013
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
LATEST: LOCAL<br />
EDDIE’S DAY JOB<br />
“ShedNine is constantly evolving. First came<br />
the DVDs and tees, then a range of clothes<br />
and highest quality Aussie-made surfboards,<br />
skateboards and bodyboards. Opening a core<br />
board shop, right near the local Rye, Ocean<br />
Beach was a natural progression and a clear<br />
lifestyle choice made to support a close<br />
relationship to the ocean.<br />
“Off-season, we open at eleven during the<br />
week and stay open late all year, to allow<br />
for extended surfing sessions and dodge the<br />
crowds, as well as being open when people<br />
head for an after-work paddle.<br />
“These days we stock over seventy labels<br />
of surf, skate, moto, bodyboard and snow<br />
gear, boards, clothes and accessories. We’re<br />
constantly promoting our elite level team<br />
riders, and pushing to support them wherever<br />
possible. It’s been a great reward to see our<br />
team rider, Marti Paradisis, take out the Big<br />
Wave Awards this year. The guy is a maniac<br />
and really deserved it.<br />
SKATEBOARDING<br />
“I was lucky during my teenage years that my friends were all based a<br />
little inland and we could not get to the surf all the time, so we skated<br />
heaps and experimented with rollerblading, BMX and the like.<br />
“I was never really interested in team sports and ball sports.<br />
Skateboards are perfect for someone who wants to learn to ride any of<br />
the other boards or work on stances and styles.<br />
“To me, skateboards are the link between, and the stepping stone to all<br />
other boardsports.<br />
Eddie’s finless quiver. Photo: Moran<br />
“I guess ShedNine is more of a hangout than a<br />
plaza-style retail chain, or an online shopping<br />
centre. Our shop is old-school - a real surf<br />
store, where people can touch and feel the<br />
real deal. We run barbies, film premieres,<br />
jam sessions, edit film and record music, with<br />
sandy kids all hanging out the front eating icecreams<br />
and skateboarding while the old man<br />
chills inside with a knock-off beer. It’s actually<br />
a huge amount of work, but all the crew<br />
involved love it. Community spirit.<br />
“Many people ask when we’re opening<br />
another five stores, I’m like just really trying<br />
to keep it on a level at the moment. Why run<br />
five or ten stores when we could still improve<br />
this one? ShedNine suddenly feels all middleaged,<br />
new-gen, but we’re all about stoking the<br />
groms - trying to inspire the next generation by<br />
setting a good example for the kids to live life<br />
to the fullest and push their skills and abilities<br />
to the next level, no matter what they ride.<br />
MAR/APR <strong>2013</strong> | SMORGASBOARDER 79
Change language