MY MAGAZINE VOL 7

VOL.7 

#PASSION #FASHION #MUSIC #ART

COVER VOL. 7 

Photographer Lizette Mikkelsen 

Stylist Fadi Morad 

Model Cajsa Wessberg, Le Management 

Make up Sanne Anndriani, Le Management 

Dress Cecilie Bahnsen 

Retouch The Image Faculty 

COVER VOL. 8 

Mick Jagger Photographed by Bent Rej 

Editor-in-chief & creative director 

Lizette Mikkelsen 

Art director & graphic designer 

Heidi Ystrøm 

Fashion director 

Fadi Morad 

Contact 

My-magazine.dk 

Follow us 

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My-magazine.dk/#mydigimag 

Artists 

Matt Saunders 

Sofie Bird Møller 

Trine Søndergaard 

Journalists 

Katrine Sekjær 

Copy editor 

Garene~Olivia Narcisse 

Photographers 

Bent Rej 

Lasse Wind 


Anders Overgaard 

Henrik Bülow 

Greg Lotus 

Stefan Wessel 

Mikkel Russel 

Charlotte Ea 

OBS TRYKKERI 

INDSÆT FSC LOGO (Internationalt miljømærke) 

i dette område 

Logo’et skal ligge i ren sort på hvid bund! 

Stylists 

Fadi Morad 

Denis Bjerregaard 

Mads Lehn Kruse 

Hair & make up 

Sanne Anndriani 

Malene Micha 

Lou Ditlevsen 

Kirstine Engell 

Sidsel Marie Bøg 

Special thanks to theimagefaculty.dk & medesign.dk 

©My-magazine. All rights reserved. No part of this publication may be reproduced, copied or transmitted in any form or by any means without written permission from the publisher.

MY passion 

MY fashion 

MY magazine | 5

Julie wears Dress MORTEN USSING Body RODEBJER Earrings made by stylist T-shirt ISABEL MARANT 

Ronja wears Dress ASOS Signe wears T-shirt MARTIN ASBJØRN Vintage skirt CARMEN & FANTASIO 

Signe wears Dress STELLA MCCARTNEY Earrings MADS NØRGAARD Boots & OTHER STORIES 

6 | MY magazine 


EARLY IN THE MORNING 

Photographer Lizette Mikkelsen 

Models Julie Blicher, Signe Nymark, Ronja Falk, Unique models 

Sylvester, Le Management 

Stylist Fadi Morad 

Hair & make up Sanne Anndriani, Le Management 

Retouch & colorgrading The Image Faculty 

Julie wears Top ISABEL MARANT Earrings NINNA YORK Trousers MARTINE JARLGAARD LONDON Shoes VANS 

Signe wears Top MORTEN USSING Bra CALVIN KLEIN Earrings MADS NØRGAARD Trousers HUNKØN Belt APAIR Shoes MARIMEKKO 

Ronja wears Jacket RALPH LAUREN T-shirt GOSHA RUBCHINSKIY Earrings made by stylist 

8 | MY magazine MY magazine | 9

Signe wears Dress BERGGREN STUDIO Swimsuit CALVIN KLEIN Shoes VANS 

Sylvester wears Jacket OJARDORF Trousers MARTIN ASBJØRN 



Julie wears Fur FREYA DALSJØ Top & Trousers MARTINE JARLGAARD LONDON 

Earrings MADS NØRGAARD Belt APAIR Shoes VANS 



Sylvester wears T-shirt WRANGLER Leather trousers MARIMEKKO Boots MARSÈL 

Ronja wears Dress ASOS Sunglasses FENDI Boots MARIMEKKO 

Julie wears Dress MORTEN USSING Body RODEBJER 

Earrings made by stylist T-shirt ISABEL MARANT Shoes Vans 


Signe wears Dress STELLA MCCARTNEY Earrings MADS NØRGAARD Boots & OTHER STORIES 

Signe wears Sunglasses FENDI T-shirt MARTIN ASBJØRN 

Vintage skirt CARMEN & FANTASIO Shoes VANS 



RONJA wears JACKET CALVIN KLEIN Trousers MARTINE JARLGAARD LONDON 

Sylvester wears Mesh t-shirt MARTINE JARLGAARD LONDON Coat MARTIN ASBJØRN Jewelry STYLISTS OWN 


Sylvester wears knitted VINTAGE ARMY T-SHIRT 

Earrings STYLIST OWN 

Ronja wears jacket STELLA MCCARTNEY 

Signe wears Dress COS Earrings PERNILLE LAURIDSEN 

Sylvester wears Tank top MARTIN ASBJØRN 


D r SMOOD 

C O L U M B U S 

A N D 

THE CHOCOLATE 

FACTORY 

The cacao bean has an incredible history. Chocolate 

is from The New World: the north-western jungles 

and river basins of Ecuador, the western Amazon 

Basin and the Orinoco River Basin of Venezuela. 

Chocolate was always revered as the number one food 

in those regions throughout all history. It was the best 

delivery system, the best food, the most nutritious food” 

Text Katrine Sekjær 

Where else would one find Mr. David Avocado Wolfe but in his very own 

chocolate factory? His great passion is cocoa – or, as he pronounces it the 

Mayan way, cacao. Of course, he was familiar with cacao, in the same way as 

the rest of us: a comforting beverage you enjoy especially as a kid and occasionally 

as a grown-up; a sweet drink, that brings you ease and coziness, 

soothing for your senses and conducive to your well-being. However, David 

had an experience that would change his life; a ‘Eureka!’ moment. The 

‘Cacao Gods’ opened not just his eyes, but all of his senses and imagination. 

“I was in Maui, and it was probably back in 2001, I was with my friends, 

Ethan and Eli, and we’re peeling cacao beans for smoothies. One of them 

asked, ‘Hey, have you ever just eaten one?’ We really knew nothing about 

it at that time – but I just peeled one and ate it. And that was when it all 

happened… in that moment,” David remembers. He had an epiphany! A 

moment where the soul of cocoa its history, the fruit, the taste and all the 

religious connotation conquered him, that he realized that he had to spend 

his life working with this magical plant. “The flavor and the overall density 

of the nutrition and just the chocolate essence, which is in a cacao 

bean, struck me so intensely, that I was a changed person. I was never the 

same after that. Eventually, I got my own cacao farm in Hawaii and then 

my own chocolate factory.” 


“The mineral content in chocolate is absolutely 

amazing. It is the most nutrient dense nut 

eaten by human beings on a regular basis. 

It is the best natural source in plants of iron, 

manganese and it is extremely rich in copper 

and zinc. What is also interesting about 

chocolate is that it is really high in phosphorus 

and magnesium, which is very unusual. 

That would indicate, that cacao is good for 

bone density, bone strength, and teeth.” 



Raw chocolate made with Organic Virgin Cacao. Includes Resveratrol and 

Grape Seed Polyphenol. A Fountain of Youth by David Avocado Wolfe. 

Columbus, Cocoa, and Currency 

The first cacao bean David tasted had been dried, 

so it was not in its ‘fruit-state.’ Eating a raw cacao 

bean was an even more overwhelming experience. 

He illuminates: “It was a revelation of the richness, 

the incredible history of this plant and this food, 

it was all of that; the flavor, the history, the legend, 

the chemistry – everything about it hit me at once. 

And I knew at that moment, that I had signed on 

with the Cacao Gods.” It is not just the taste or the 

many nutrients in the cocoa bean that fascinates 

him, even though cocoa as a super-food is a whole 

chapter itself the plant has this magical aura and 

an enchanting chronicle which goes way back. 

“The cacao bean has an incredible history. 

Chocolate is from The New World: the northwestern 

jungles and river basins of Ecuador, the 

western Amazon Basin and the Orinoco River 

Basin of Venezuela. Chocolate was always 

revered as the number one food in those regions 

throughout all history. It was the best delivery 

system, the best food, the most nutritious food,” 

says the expert. 

He continues to describe how cocoa was not 

only a crop, it was also a currency: “That is 

actually why even today you will see little coins 

made of chocolate. That’s a reference that goes 

back to the days when the cacao bean was 

money.” To illustrate his point, David shares 

an anecdote of Christopher Columbus watching 

as a ship of cacao beans sail by: “They dropped 

a few cacao beans, and these guys on the boat 

jumped off for it. Christopher Columbus thought 

it was almonds, so he thought ‘Wow, these people 

love almonds!’ But in fact, it was cacao. It was 

highly traded, utilized and sacred food; it 

reached very high prominence of use in Mexico, 

basically through the Mayans, the Incas and the 

Aztecs that brought it from the jungle into the 

civilization as food.” 

Mothers Milk and the Feeling of Being in Love 

But why do we have this extremely positive 

association with cocoa? Some people do not like 

coffee, some do not like tea – but most people 

love cocoa. Cocoa has been compared to Mothers’ 

Milk because it has some of the same qualities; 

it is a warm, nutritious and comforting. Is that 

why we love it? “One of the things that endear 

us to chocolate is that it is a comfort food. It is 

something which we remember from our first 

memories as children. It has a connotation of 

happiness and joy,” David says. 

He spoke more in depth about the exact influences 

cocoa has on us: “There is definitely an 

interesting chemistry going on. Cacao beans are 

rich in PEA and related compounds, that are 

anti-depressives, but they are also associated 

with feelings of being in love.” The cocoa 

connoisseur could talk for hours about all the 

benefits of cocoa and chocolate. It is truly quite 

advanced, how chocolate can affect us both 

physically and psychologically. It makes sense that 

your wise body would reach for dark chocolate 

or hot cocoa when you need a boost: “We find 

compounds like tryptophan, serotonin, and 

dopamine are found in chocolate– and that is 

probably some of the most important aspects of 

its psycho-active effects. Chocolates have an 

effect on us that is quite different from eating 

another piece of fruit,” adds David. 

Did you know that the digestion-friendly soluble 

fiber and mineral content in chocolate are also 

considerably high? Cacao, when crush and blended 

in hot water, will almost completely break down 

into a “very good and friendly fiber” states David. 

Moreover, as one of the top 15 foods eaten in 

the world, chocolate has the highest antioxidant 

content. “So, it is the best source of antioxidants 

for most people, which is really an amazing 

discovery,” David concludes laughingly. 

The Cacao Ceremony 

In ancient times, chocolate was always consumed 

as a drink, hot chocolate came thousands 

of years before the chocolate bar. Mr. Wolfe 

revealed that cocoa was used for rituals, for 

marriages, dowries, and vows as part of Native 

American life all the places where the cacao 

bean grew. 

“Even though we do not sacrifice to the gods 

when we drink cocoa, we often associate making 

and drinking cocoa with a ritual: Making hot 

chocolate for birthdays, warm cocoa for winter 

holidays and special occasions where we want 

to enjoy a moment,” comments David. 

“One of the things that we revived all across 

the world is what we call The Cacao Ceremony. 

Essentially everyone gets together, and we do 

a blessing with cacao as the main offering or 

sacrament. Usually, it happens before a party 

or dance – it is just an amazing thing,” 

pronounces David, who along other cocoa 

enthusiasts have created this new way to 

celebrate the miraculous cocoa bean. “I was 

at a cacao ceremony in Reykjavik recently,” 

David fondly recalls. “It was wonderful. It is 

a great way to celebrate life!” 

David Avocado Wolfe 


D r SMOOD 

Dr. Etti and her daughter Zoe 

WHITE HAWAJ 

IS THE NEW BLACK! 

White coffee blended with the most delightful spices is not just delicious 

– it is a healthy boost for your body and mind. Think this is some new concoction? 

Think again. Dr. Etti explains the story behind the ancient beverage, 

Hawaj White Coffee. 

Text Katrine Sekjær 

When the founder of Dr Smood, Rene 

Sindlev, called Dr. Etti to tell her about 

the “most fantastic coffee he had just 

experienced,” to his surprise, she knew 

exactly what he was talking about; the 

ancient Yemenite coffee brew, Hawaj. 

“My mother was born in Syria, and I 

grew up having friends and family from 

Yemen. Tasting hawaj coffee brings me 

back home, and I feel warm and cozy all 

over,” she reminisced, before explaining 

all about hawaj and white coffee. 

So, what is hawaj? “Hawaij means mixture 

in Arabic” reveals Dr. Etti, and 

connects to the five-thousand-yearold 

tradition of Yemeni ground spice 

blends. “Back in those days, they used 

spices as preservatives, as a substitute 

for scarce vegetables, and most importantly, 

as a digestive aid, immunity 

and energy boost. I can imagine many 

years ago the spice markets were 

abundant with aromas, colors, and 

flavors, which is an all sensory 

experience.” Dr. Etti explains that there 

are two kinds of hawaj, a sweet blend 

used in coffee and a savory blend for 

soup. Typically, a sweet hawaj consists 

of ginger, cinnamon, cloves, and cardamom; 

some also use nutmeg. “The 

spice selection, mixing and preparing 

was a very particular process. Each 

family had their ‘secret’ recipe,” 

recounts Dr. Etti, which was passed 

down from generations to the next. 

White coffee does not have anything to 

do with milk or sugar. The term describes 

the appearance of traditionally 

prepared coffee beans. The coffee hails 

from the Province of Sidamo in the 

Ethiopian Highlands. At elevations 

of five thousand feet above sea level, 

the best Ethiopian coffees grow more 

slowly and have more time to absorb 

nutrients. Dr. Etti informs that much 

of the research into the various potential 

benefits from coffee has focused 

on chlorogenic acid, a powerful antioxidant. 

Since this coffee is very 

carefully toasted, the resulting 

“white” beans retain a very high level 

of chlorogenic acid. 

Hawaj was originally a beverage 

consumed by the Yemenite farmers 

to aid in digestion after a large meal, 

making them able to get straight back 

to their demanding work in the field. 

According to Dr. Etti, it is the unique 

combination of the spice blend, together 

with the lightly toasted coffee 

beans, what makes this drink especially 

beneficial: “Our mixture of hawaj 

warming spices: ginger, cinnamon, 

clove, and cardamom, have antiviral 

properties... We bring the best 

ingredients and combine it in a way 

that is tasty, healthy and easy to digest.” 

“We developed our own secret hawaj 

blend, which is a mixture of the original 

four spices with an addition of 

two more ingredients that make it our 

special signature blend.” says Dr. Etti. 

“We infuse this blend with our white 

coffee. We start with the best organic 

coffee from Sidamo, a region of Ethiopia 

and the cradle of Coffee Arabica... 

lightly toast it to the precise moisture, 

grind it, and extract probably the 

healthiest white coffee in the world. 

The combination of our white coffee 

with our signature hawaj blend 

enhances the taste and fragrance of 

coffee, unlike anything you will find 

at any of the popular coffeehouses. 

Our Hawaj White Coffee is a delicious 

and healthy elixir. We created a white 

coffee craze, and we are proud of it!” 

says Dr. Etti, Senior Vice President of 

Research and Development at Dr Smood. 


HAWAJ WHITE COFFEE 

The white coffee is grown in the Province of Sidamo in the 

Ethiopian highlands at elevations from five thousand feet above 

sea level, where the best Ethiopian coffees grow more slowly 

and have more time to absorb nutrients. 


CAJSA 

Photographer 


Models 

Cajsa Wessberg 

Le Management 

Stylist 

Fadi Morad 

Make up 

Sanne Anndriani 

Le Management 

Retouch & colorgrading 

The Image Faculty 

Special thanks to Højeruplund Church, Stevns Klint, Denmark 

Full look MARK KENLY DOMINO TAN 



Knit MARK KENLY DOMINO TAN Dress CECILIE BAHNSEN 

Vintage ARMY BOOTS 

Dress CECILIE BAHNSEN 


Full look MARK KENLY DOMINO TAN 



Dress CECILIE BAHNSEN 



Shirt BETTINA BAKDAL 

at SABINE POUPINEL 

Dress RODEBJER Jacket CECILIE BAHNSEN Trousers ADIDAS Vintage ARMY BOOTS 



Coat FREYA DALSJØ 



SOFIE BIRD 

MØLLER 

Sofie Bird Møller (b. 1974) lives and works in 

Berlin. She is known for her work with fashion 

advertisements. The advertisements are torn out 

from well-known fashion magazines and with 

precision but also decided violence Sofie Bird 

Møller has painted over the models in the 

advertisements so they appear as abstract forms 

and so the painted shapes partly obscure what 

lies underneath. Anthropomorphic figures are 

suggested by thick, lush brush strokes that have 

been laid over models striking elegant poses. 

The texture and viscosity of the paint are suggestive 

of naked flesh, even muscle tissue, meat. In 

her work, the Danish artist focuses on the question 

of identity and authenticity, which she comments 

on in a tension-rich contrast of surface and content 

as well as seeing and veiling. With the partial overpainting 

of the found, not only new images are created 

but also, the viewer sees something unexpected 

between seeing and not seeing. 


Sofie Bird Møller - courtesy of Martin Asbæk Gallery 


Sofie Bird Møller - courtesy of Martin Asbæk Gallery 


TRINE SØNDERGAARD 

Trine Søndergaard (b. 1973) is a Danish photography-based visual artist that lives and works in 

Copenhagen. In 1996 she graduated from Fatamorgana, the Danish School of Art Photography. 

Trine Søndergaard - courtesy of Martin Asbæk Gallery 

Trine Søndergaard’s work is marked by a precision and a sensibility 

that co-exist with an investigation of the medium of photography, 

its boundaries and what constitutes an image. Layered with meaning 

and quiet emotion, her works are highly acclaimed for their visual 

intensification of our perception of reality. In 2000 she was awarded 

The Albert Renger-Patzsch Prize and has since received numerous 

grants and fellowships, including a three-year working grant from 

the Danish Arts Foundation. 

“She wears her heart on her sleeve,” is something we say about a person 

who is particularly sensitive or whose emotions are particularly 

readable. For the most part we keep them up our sleeves, these 

emotions. In Trine Søndergaard’s photograhs, however, the emotions 

are given a kind of visibility in the form of black mourning veils 

that cover winter-pale faces. A membrane between the woman and 

the world, which both shows and veils, both reveals and screens off. 

The veils are in French mourning lace from the 1700s and 1800s. Back 

then the veils were a great luxury. They were expensive, because 

they required great craftsmanship and hours of meticulous handwork. 

In Søndergaard’s photographs the lace is worn by young 

women from Tønder. As in the artist’s other photo projects such 

as Strude, Interiors and Guldnakke, Søndergaard confronts present 

and past in one and the same picture. Most of all, though, they 

seem beyond time. The veiled women keep their eyes closed, 

which makes them seem more dead than alive – or at least sleeping, 

absent, in their own world. 


MATT 

SAUNDERS 

Born 1975, Tacoma, WA, USA 

Lives and works in Berlin, 

New York and Boston 

Public Collections 

Museum of Modern Art, New York 

Tate Modern, London 

Museum of Modern Art, San Francisco 

Whitney Museum of American Art, New York 

Guggenheim Museum, New York 

UCLA Hammer Museum, California 

Yale University Art Gallery 

Fogg Art Museum, Cambridge 

Museum of Fine Arts, Boston 

Deutsche Bank Collection 

Matt Saunders studied at Harvard, Cambridge and 

at Yale University, where he was trained as a painter. 

He has been the recipient of the Louis Comfort Tiffany 

Foundation award (2009) and the Prix Jean- François 

Prat award (2013). Matt Saunders has exhibited his 

work internationally at such institutions as the Tate 

Liverpool (2012) and the Renaissance Society, Chicago 

(2010). His work has been shown in group exhibitions 

at the Aspen Art Museum, Colorado (2011), the Deutsche 

Guggenheim, Berlin (2008), the San Francisco Museum 

of Modern Art, San Francisco (2008), and P.S. 1 MoMA, 

Long Island City (2001). 

Saunders works are a painting/photography hybrid 

whose final form is a photographic print. At their 

most basic, his works begin with small ink on mylar 

sketches derived from film and television stills. These 

mylar sketches are then used as negatives, either contact 

printed (laid directly on top of photo paper and then 

developed), or placed in an enlarger. As negatives, 

the mylar sketches are done in reverse-those parts 

which appear lighter in the photograph are darker on 

the painted negative and vice versa. 


Blow Up #5, Matt Saunders - courtesy of Martin Asbæk Gallery 

Slow Fading Hand, Matt Saunders - courtesy of Martin Asbæk Gallery 


THE DREAM 

Photographer 

Mikkel Russel 

Model 

Ida Dyberg, Scoopmodels 

Art direction & styling 

Mads Lehn Kruse, Mk agency 

Hair & make up 

Sidsel Marie Bøg, Tomorrow Managment using rms beauty 

Hair & make up assistant 

Cathrine Buhl 

Retouch & colorgrading 

Marty Bo Kristensen, The Image Faculty 

Jewellery BACH COPENHAGEN 

Dress MARGARETH & MOI 



Headpiece JENNIFER BEHR Earrings BACH COPENHAGEN 

Fur coat & cashmere/latex jacket OPSUNDBAY Leather dress DAY BIRGER ET MIKKELSEN 


Dress NOTES DU NORD Jewellery CARLO ZINI 

Broche BACH COPENHAGEN 

Jacket OPSUNDBAY 



FLOWERS 

By photographer Henrik Bülow 

Retouch & colorgrading WETOUCH Imagework

MY MAGAZINE VOL 7

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