MY MAGAZINE VOL 9

VOL.9 

#PASSION #FASHION #MUSIC #ART 

MY MAGAZINE | 1

ISSUE 5 — Vol. 9 

# 

PASSION 

FASHION 

MUSIC 

ART 

Editor-In Chief & Creative Director Lizette Mikkelsen 

Art Director & Graphic Designer Heidi Ystrøm 

Fashion Director Fadi Morad 

Photographers Liv Friis Larsen, Lizette Mikkelsen, Anne Marie Jo, 

Gyrithe Lemche, Kristina Demant, Lene Kronow, Sarah Sanctuary Williams, 

Kristina Kordovsky, Marie Louise Munkegaard 

Stylists Fadi Morad 

Hair & Make Up Vivi Pilgaard, Anastasia Hess, Kasper Astrup Sørensen 

Models Ananya, Laura Aggerholm, Maria Pedersen 

Words Mette Skjærbæk 

Digi-Mag My-Magazine.dk/#Mydigimag 

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Contact lizette@my-magazine.dk 

COVER VOL. 9 

Photographer Lizette Mikkelsen @lizettemikkelsen 

Stylist Fadi Morad @fadimorad 

Hair and make up Vivi Pilgaard @vivipilgaard 

Model Maria Pedersen Le Management @maria.pedersen 

Hoodie Martin Asbjørn Turtleneck Won Hundred Earrings Orit Elhanati 

©My-magazine. All rights reserved. 

No part of this publication may be reproduced, copied or transmitted in any form or by any means without written permission from the publisher. 

2 | MY MAGAZINE MY MAGAZINE | 3

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Photographer 

Lizette Mikkelsen 

@Lizettemikkelsen 

Stylist 

Fadi Morad 

@Fadimorad 

Hair & make up 

Vivi Pilgaard 

@vivipilgaard 

Model 

Maria Pedersen 

@maria.pedersen 

Le Management 

Jacket Calvin Klein Dress Elaine Hersby 

Showpiece sneakers Lærke Andersen 

Earrings Jane Kønig 


Left: Jacket Calvin Klein Earrings Jane Kønig 

Above: Jacket Storm & Marie Top + trousers & other stories Earrings Jane Kønig 


Knit Fiorella Pratto Top + skirt Cecilie Bahnsen Earrings Orit Elhanati 

Right: Hoodie Martin Asbjørn Turtleneck Won Hundred 

Earrings Orit Elhanati Sneakers showpiece Lærke Andersen 


Catsuit + gloves Morten Ussing 

Dress Elaine Hersby 


Faux fur ArtFusion Top Rebecca Langebæk Trousers Won Hundred Boots Marimekko 

Right: Dress Mykke Hofmann Sweater + showpiece sneakers Lærke Andersen Stockings Wolford 


Faux fur ArtFusion Top Rebecca Langebæk 

Trousers Won Hundred Boots Marimekko 


Left: Jacket Lærke Andersen Dress Morten Ussing Turtleneck Monki Earrings Jane Kønig 

Above: Jumpsuit ArtFusion Coat Rodebjer Scarf Envii Sneakers showpiece Lærke Andersen 


Jacket Lærke Andersen Dress Morten Ussing 

Turtleneck Monki Earrings Jane Kønig 


Hoodie Martin Asbjørn Turtleneck Won Hundred Earrings Orit Elhanati 


POWER PEARLS 

Photographer 

Anne Marie Jo, www.annemariejo.com 

@annemariejo 

Model 

Ananya @gossipgoth, Scoopmodels Denmark 

@scoopmodels 

Art direction & graphic design 

Anne Lehmann, www.anne-lehmann.com 

@anne_lehmann 

Make up artist 

& key make up for Maxfactor 

Kasper Astrup Sørensen 

@kasperastrup 





Nothing remains… 

Maybe our life is like a small seed. 

That transforms into a sprout, 

then a stunning flower, 

that withers and eventually dries up beautifully… 

Everything changes – in our family, 

in Karmameju and in me. 

Maybe due to my immense 

life-hunger and my impatience. 

Photographer Lizette Mikkelsen @lizettemikkelsen 

Words Mette Skjærbæk @mette_s_karmameju 


“Change is inevitable – or, it is if you are inside 

of my mind. I have such a need to feel that I am 

making the most of it – this beautiful gift: life” 

Mette Skjærbæk 


INFINITE CHANGES 

Next year, Mette will celebrate her 20 th 

anniversary with Karmameju. And her 

10 th anniversary with Karmameju 

Skincare. It has been 19 years with 

changes and development. The vision 

has always been to redefine wellness – 

but the product/people journey would 

have been impossible to predict back 

in 1999. 

Karmameju was founded in Copenhagen 

after 10 years travelling internationally 

as a model. During the 

last 6 years in Manhattan, the love 

for natural health, nature and Mettes 

creative sides came to fruition. 

When I was very young, I did not consider 

myself to be creative, I was more 

of a math girl – but the job as a model 

was not “ticking all the boxes”, and 

my spare time was where I further developed 

my mind and my skills over 

those ten years. I had a very jealous 

boyfriend for many years, and he loved 

when I was home fiddling with all 

my projects, he was always “feeding” 

this passion – I later realised it was a 

way to keep me away from everything 

that made him jealous. 

I was sewing clothes, making perfume 

blends, studying aromatherapy, I produced 

scented candles in the kitchen, 

made tea blends, wrote prose, took pictures, 

made scrapbooks. I participated 

in a “bachelor of science in natural 

health”, cooked natural health food 

experimentally for my friends non 

stop. Although in hinsight it is limiting 

to be in a relationship with a jealous 

person, I am still ever so grateful that 

he saw my creative sides, and helped 

me pursue them. 

The sum of changes remains constant. 

During the 19 years with Karmameju, 

Mette has had different business partners, 

- originally Karmameju was founded 

with her best friend Julie Krogstad, 

today Julie remains her best friend, but 

is no longer a part of at Karmameju. 

The collections have changed: the 

first range that was created was 

a collection of Lounge Furniture, 

following that came Living Accessories, 

followed by a collection of Slow- 

Wear clothes, and in 2010 the Pure, 

Natural and Active Skincare entered 

the Karmameju family of products. 



The skincare is my “heart-project” – it 

totally hit the spot for me, and I feel 

like I have come home. I am so close 

to the consumer with this range, and 

I can truly make a difference. I get the 

most exhillarating emails and messages 

from people using Karmameju 

Skincare: their over-sensitive skin has 

been healed, the acne is gone, the cellulite 

is vanishing, the skin texture is 

improved, etc. Although I loved the 

furniture, towels, the slow-wear, the 

storage solutions etc. I feel that my 

time is best spent creating integrityrich 

skincare. The industry needs to 

change, and we offer the consumers 

an informed choice for their skincare. 

My most important promise to the 

consumers is to always avoid all CMR 

substances (cancer, reproductive and 

dna-change triggers). My goal was always 

to make skincare with high skinimprovement 

activity, but with no adverse 

effect on the body. My mission 

is to create skincare that I feel great 

about my daughters using, they are 

my most precious ones, thus being a 

great focus for product development. 

In 2012 more changes came about and 

following many late nights of contemplating, 

Karmameju was totally restructured. 

The furniture collection 

was sold to Skagerak (Trip Trap), and 

several others design objects were sold 

off too. All the patterns for the slowwear 

collection was hidden in a safe 

place, for possible later use. The rest 

was terminated. Only remaining products 

in the Karmameju collection in 

2012 was the Skincare and a must-have 

collection of bathrobes, onesies and 

blankets. 

We said goodbye to 80% of our colleagues, 

and approx. 75% of our turnover. 

We then hired as many new 

colleagues, all people with expertise 

within skincare. And then I crossed 

my fingers! I was running myself 

down, designing for 4 broad collections, 

partifipating in fairs within 

the different industries and trying to 


make my staff experts within as different 

indutries as furniture, fashion 

and skincare. So although I ran a major 

risk in restructering Karmameju, I was 

willing to take the consequence if it failed. 

I have an immense desire and need to 

feel that I am living my life, not just 

running a marathon every day, and 

because I feel I can really do a difference 

within skincare, it had to be done. But 

it was a risk. 

Now, in 2018, it is time for change 

again. The original visuel identity of 

Karmameju Skincare, was groundbreaking 

for a “green” skincare range, 

in its playful and colourful univers – 

however, the colours no longer fits 

with the brand or the people behind it. 

The products/ingredients/integrity is 

too serious for neon and flashy colours. 

We are moving into the “adult stage” 

for Karmameju - no longer a child or a 

teenager, my brand has grown up, 

and I need to be able to “see the brand 

in the future” – and even more important 

for me is to FEEL what I am doing, 

even if it means taking chances, again. 

The visual identity of Karmameju will 

make a 180 degree spin, into all the 

colours that reflect what is inside the 

products, the heart. 

Commencing with the release of 3 

face masks launched in May 18’, on to 

the end of 18’, most of the colours will 

change in the collection. Again I am 

crossing my fingers, hoping it is the 

right decision, but I am not sleepless 

over it! I know we have to be brave to 

progess, and my Karmameju life has 

taught me to follow my gut instinct. 

Change is inevitable – or, it is if you 

are inside of my mind. I have such a 

need to feel that I am making the 

most of it – this beautiful gift: life. 

Loosing my father and both my grandmothers 

when I was 11, a great friend 

when I was 15 and my brother when I 

was 36, I am so utterly aware that life 

is now. I drown, if I feel like I am not 

“using” my life right, and although it 

means difficult decisions like packing 

up my life and returning to Denmark 

in 1999 leaving all I had build behind. 

Taking over Karmameju in 2008 

when Julie stopped. Restructering 

Karmameju in 2012. Pairing up with 

new partners in Karmameju in 2014, 

being divorced in 2016 or many of the 

other phases I have been through – 

then I have to do it! I need to smile 

and laugh, dance and feel. I can’t just 

“make do”. 

I can’t stick to a success with Karmameju, 

if the visuel identity no longer 

touches me, and I will keep making 

the changes that may give me bundles 

of work or heartache, but that 

also gives me wings to fly. 

The Volcanic sand in PROUD exfoliating mask 01, is a natural, 

mineral-rich skin purifier and exfoliator to reveal radiant and glowing skin. 

I love the power of volcanos and think of the Portugise vulcano 

this sand came from, each time I use the mask. 


West African Shea Butter has been used in therapeutic skin care for thousands of years. 

It’s origins go as far back as Cleopatra’s Egypt, where it was carried in large clay jars for cosmetic use. 

Karmameju’s organic shea butter is integral in their lotion bases. 


“The skincare is my “heart-project” – it totally hit the spot 

for me, and I feel like I have come home. I am so close to the 

consumer with this range, and I can truly make a difference. 

We are moving into the “adult stage” for Karmameju - no 

longer a child or a teenager, my brand has grown up, and I 

need to be able to “see the brand in the future” 

Again I am crossing my fingers, hoping it is the right 

decision, but I am not sleepless over it! I know we have to be 

brave to progess, and my Karmameju life has taught me to 

follow my gut instinct. 

I will keep making the changes that may give me bundles of 

work or heartache, but that also gives me wings to fly. ” 



LAURA 

Photographer 

Liv Friis Larsen 

Stylist 

Fadi Morad 

Hair & make up 

Anastasia Hess 

model 

Laura Aggerholm, 

Le Management 

Knit COS 


Denim top and belt Weekday Trousers Monki Slides ATP 



Jacket Totême Skirt Weekday Glasses stylists own 

Top Weekday Coat worn around waist and trousers Blanche 


Denim coat Weekday 


Denim top Weekday 


Dress COS Denim coat Blanche 

Shirt Iro Denim top Weekday Jacket worn as skirt Blanche 


60 | MY MAGAZINE MY MAGAZINE | 61 

Knit COS

P A P E R 

MOISELLE 

Papermoiselle is a place were creativity is free and new art 

projects will be launched, based on the mutual interest of the 

unique in photography. 

At Papermoiselle.com you can buy graphic and photographic 

art pieces by the photographers Gyrithe Lemche, 

Kristina Demant, Marie Louise Munkegaard, Sarah Sanctuary 

Williams, Kristina Kordovsky and Lene Kronow. 

Follow the lifes of @papermoiselle.com 


KRISTINA 

DEMANT 

Kristina Demant is a very intuitive photographer and director of photography with a deep 

understanding of the art of both photography and filming. Yet her expressive talent is rooted 

not only in her technique. Her artistry shines through her devotion to portraying a story in 

everything that she captures. Demant characterizes her personal style as poetic quirkiness. 

It is feminine, but with a twist of boyishness. She values the instant and spontaneous 

moments of inspiration that she brings into her pictures. 


LENE KRONOW 


G Y R I T H E 

LEMCHE 

Gyrithe Lemche has worked as a photographer for 

a decade and does commercial work as well as art. 

From her studio in Copenhagen she collaborates 

with creative companies and magazines worldwide, 

to create both commercial and editorial work. 

“I love to enter the playground of art photography. 

It is such a huge contrast to commercial photography, 

where the goal is to advertice products or services, 

and also to represential photography where specific 

objects or events are in focus. When doing my art 

pieces I can express my perceptions, my view on 

the world.” 

Many of Gyrithes works deals with places and 

cultures, the city and the nature – not as opposites 

but as landmarks of her geographical locations. 

She has no fear of either beauty or ugliness, but 

cannot escape a certain attention to colour and detail. 


MARIE LOUISE 

MUNKEGAARD 

Marie Louise Munkegaard is a Copenhagen 

based portrait, food and lifestyle photographer 

whose work regularly appears in publications 

worldwide. Her style is clear and vivid, with an 

unmistakably Nordic aesthetic. She focuses 

on the natural beauty of food, such as 

colors, textures and shapes, and when 

shooting people or spaces, her eye for 

ligthing and framing brings an added 

dimension to each project. 

At Papermoiselle.com she unfolds her love for 

textures and lighting in projects that are 

truly personal. Photographic works that has 

come to life, from places like Iceland and 

her beloved Bornholm. 


KRISTINA 

KORDOVSKY 

The source of my inspiration 

is rooted in the simplicity of 

scandinavian design tradition. 

The key words behind my 

creative philosophy is to create 

an authentic look, with a feel 

of ethnicity combined with a 

contemporary design and 

color palette. 


SARAH 

SANCTUARY 

WILLIAMS 


# 

PASSION 

FASHION 

MUSIC 

ART 

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MY MAGAZINE VOL 9

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