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TIMELESS MAGAZINE Issue 02

Welcome to TIMELESS MAG, we speaks to an ever-inflating audience of diverse, young creative South Africans. If you have to put the our audience in a box and profile them, you'd find a racially diverse group of ingenious, intelligent South African males & females, aged anywhere between 18 and 50, residing in Urban & Rural areas with access to internet via cell phones, desktops & laptops; and hungry for fresh, unrestricted perspectives on the South African experience. Our aim is to produce the most relevant South African culture mag that interrogates, reflects and represents Southern Africa cultures, influential individuals, music and reality . We talk credibly with an influential, discerning, creative & racially-integrated segment - majority of young South Africans.

Welcome to TIMELESS MAG, we speaks to an ever-inflating audience of diverse, young creative South Africans. If you have to put the our audience in a box and profile them, you'd find a racially diverse group of ingenious, intelligent South African males & females, aged anywhere
between 18 and 50, residing in Urban & Rural areas with access to internet via cell phones, desktops & laptops; and hungry for fresh, unrestricted perspectives on the South African experience.

Our aim is to produce the most relevant South African culture mag that interrogates, reflects and represents Southern Africa cultures, influential individuals, music and reality . We talk credibly with an influential, discerning, creative & racially-integrated segment - majority of young South Africans.

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TI M ELES S MAG ISSUE <strong>02</strong> OCTOBER 2017<br />

<strong>TIMELESS</strong> MAG<br />

www.bgmpmedia.co.za<br />

BGMP Media Group<br />

get & they have the right image. Yet still they<br />

have to struggle seeking out gigs & making<br />

themselves known. These guys will get there<br />

in time, they are just too good, but it'll take<br />

time. So the question is, are you prepared to<br />

wait? If you have a time limit on becoming a<br />

success, you are pressurizing yourself & you'll<br />

react by trying to please everyone.<br />

Principle Number 4: Always enjoy your music<br />

Many musicians think that to be a proper musician<br />

you must be serious, and that means<br />

squeezing all the joy out of it. Music should lift<br />

you, even on those difficult days. If it doesn't<br />

do that you need to be asking yourself; why<br />

not? Being a musician can be a struggle, but<br />

what keeps me going is playing music. All the<br />

rubbish, rejections, disappointments and<br />

success is just a means to an end to keep on<br />

playing as much as possible.<br />

Principle Number 5: Find your uniqueness &<br />

highlight it.<br />

Find the things that you do differently & build<br />

on them. Great musicians have a unique way<br />

of doing things, that's why people are attracted<br />

to them. All too often, musicians try to<br />

please everyone (except themselves) & end<br />

up being boring players. Great music divides<br />

listeners because of its uncompromising<br />

vision. If one half of your audience hates you,<br />

but the other half love you, you're onto something.<br />

If everyone says it's ok, you need to<br />

think about what you're trying to communicate<br />

because you're not hitting anyone at a deep<br />

level. Yet being unique isn't about just expressing<br />

yourself, it's about working hard on your<br />

music whilst developing a voice.<br />

Principle Number 6: Learn from people who<br />

are better than you.<br />

This is a difficult one, but once you give up<br />

trying to pretend you're a genius, you can<br />

learn from all the great music that surrounds<br />

you. Rather than wasting energy feeling you<br />

have to compete with something you can<br />

embrace and learn from it. Another trap to fall<br />

into is that you end up trying to reason with<br />

yourself that better music is just different,<br />

when deep down you know it’s really better.<br />

Principle Number 7: Keep a sense of humour<br />

I see learning music is a spiritual challenge,<br />

& the better it get the easier it is to touch<br />

something divine. But within this journey<br />

there are massive ups & downs. Take all the<br />

setbacks lightly, don't let any success go to<br />

your head, & always be glad for any good<br />

luck. It's normal to get frustrated, but don't let<br />

this become a default setting in your life &<br />

music.<br />

Principle Number 8: Don't listen to anyone.<br />

There's a time to listen to criticism or advice,<br />

& there's time to ignore it. In the stage of<br />

building something up, you want to avoid<br />

judgment, otherwise it's in danger of being<br />

torn apart. Once you have created something<br />

fully formed, then you can invite judgement.<br />

Because you know what you have done &<br />

why you can evaluate criticism, & judge if it's<br />

relevant.<br />

Principle Number 9: Don't just tell one story.<br />

It's natural to tell a story through anything<br />

you do, including music. But many musicians<br />

just run one story; I'm a singer; I only play<br />

fast metal guitar, I want to be a rock star.<br />

One story musicians are walking clichés, as<br />

well as making you a boring musician and it<br />

also makes you narrow minded. You won't<br />

listen to acoustic guitar because you only<br />

play electric, you won't listen to punk because<br />

you're a classical musician. Developing a<br />

unique sound requires you to cross pollinate.<br />

Creativity comes from the curiosity. like; what<br />

will happen if i take that & put there? Try not<br />

to be limited by the stories you have about<br />

your music. Everybody has an image of what<br />

kind of musician they are, but that need not<br />

be set in stone. A good thing to do is to go to<br />

the library & find something far away from<br />

where you are. If you are a House music<br />

producer or DJ, you don't only need another<br />

House music CD for inspiration, but you<br />

need Afro-Pop, Hip-Hop, Jazz, Gospel or<br />

Traditional music CD's. When you stretch<br />

your musical wings, you begin to have a lot<br />

more stories running and your music becomes<br />

a lot more creative.<br />

<strong>Issue</strong> <strong>02</strong><br />

Timeless Magazine<br />

17

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