Views
10 months ago

AVL Content Creation_1.3

AVL

AVL Content Creation Guidelines AVL’s trademark registration process 1. Perform a google search on the word you intend to use as a trademark and try to find out if it is already used for similar goods or services 2. If no conflict found, decide on the countries in which the trademark should be registered (see checklist above) 3. Inform the respective Marketing Manager Corporate: R. Harrison PTE: B. Jörer ITS: A. Pickl AST: M. Gouda to initiate the trademark request process within the department. Inputs: Name the goods or services and the intended trademark, strategic reason to register and the list of countries for registration. Output: Go/No-Go for registration 4. If “Go” status is achieved; Corporate: R. Harrison PTE: B. Jörer ITS: A. Pickl AST: M. Gouda informs the AVL patent department to file a trademark registration. The patent department deals with the topic from a legal point of view and will contact you for additional information. AVL’s trademark usage This section provides you with the information when to use the TM Symbol. In principal, the safest way is to use the TM symbol is whenever the product or solution name is referenced. In the title and in body text, you should use the TM at all times. Additionally, you should always use full trademark form and spelling, abbreviations are not ok. It is very important that the used product name in your publication (on- or offline) creates the overall impression that you use it as a distinctive trademark. That is how we can protect it against false use by competitors and provide evidence that AVL is consistently using the trademark. Example: Title Calibration Data Management: AVL CRETA 4 Body AVL CRETA 4 is a calibration data management (CDM) software tool with a common data repository (SQL or Oracle) as a backbone. Such software helps …. Author: Marketing AVL digital content guidelines_1.3.docx Created: 03/2016 confidential 32/35

AVL Content Creation Guidelines Trademark maintenance 3.3.5.1 PROOF OF USE OF TRADEMARKS If a registered trademark is not used in the respective country for the registered goods or services, the trademark can be deleted by a third party or by the patent office. Certain patent offices ask regularly for a proof of use: In the respective country (US or India) For the registered class(es) Within a certain period of time (mostly last 5 years) The marketing department will contact you, if your help is needed in order to collect proof of use of your trademark. 3.3.5.2 MANAGEMENT OF TRADEMARKS Trademarks = brand value Please treat them like a product in itself with a value that must be protected and managed. In order to prepare ourselves for any legal challenge, you must keep digital or printed records of the use of the trademarks (i.e. hold on to brochures, images, car logos, any marketing material or other material where you use the trademark) and use photographs to document your usage in non-AVL controlled media channels (i.e. take pictures of advertisements in magazines or published white papers where the trademark is referenced). Trademark examples 3.3.6.1REGISTERED “WORD” TRADEMARKS (AVL PAID FOR REGISTRATION) TM sign should go directly after the official name that was officially registered. Example: If “Fire” only was registered, then the TM should go directly after “Fire” → Fire TM . Any Version referencing should go after the TM → Fire TM 2.0 Example: If “Fire 2.0” was registered, then the TM should go directly after the versioning → Fire 2.0 TM 3.3.6.2NON-REGISTERED “WORD” TRADEMARKS (NOT PAID FOR, BUT WE USE THE TM SIGN FOR BASIC PROTECTION) TM sign should go directly after the official name (in case of Software: official name + generation) of the product. Example: AVL PUMA Open 2 // AVL CAMEO 3// AVL EMCON 6 Author: Marketing AVL digital content guidelines_1.3.docx Created: 03/2016 confidential 33/35

Contents
ON CONTENT MARKETING
CONTENT
Table of Contents - National Prosecuting Authority
From Creation to Conversion: Promoting Content to the Right Audience
CONTENT
Contents
Contents
Contents
Marketing Strategy for Video Services Query - SME Toolkit India
140729_State-of-B2B-Content-Marketing
140729_State-of-B2B-Content-Marketing
Download PDF Business Credentials - Propagate