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GOssIP magazine is a<br />
Grup Ofis Marka Patent publication<br />
ANN MAKOSINSKI<br />
YOUNG INVENTOR<br />
OF THE SOURCE IN OUR PALMS:<br />
INVENTOR STORIES<br />
CREATIVE<br />
DESIGNS<br />
ALL KINDS OF COIN BANKS<br />
PRIZE<br />
TRADEMARK<br />
PUZZLE<br />
Patent stories:<br />
PUZZLE<br />
THE FUN FOR ALL AGES<br />
MORE THAN<br />
A SEARCH ENGINE<br />
SPECIAL FILE
A G E N D A<br />
BEWARE<br />
IF THERE IS NO PATENT NUMBER!<br />
New Turkish IP Code No. 6769 (valid since January<br />
10, 2<strong>01</strong>7) has clarified many practices in the field of<br />
intellectual property. Within this context, one of the most<br />
notable articles of this Code is Article 106. Considering<br />
the increasing importance of the patent registration,<br />
the clauses 3, 4, and 5 of the Article require the utmost<br />
attention of patent holders.<br />
The aforementioned clauses are as<br />
follows: “(3) Rights originating from a<br />
patent application or a patent, unless<br />
registered dully, cannot be enforced<br />
against bona fide third parties.<br />
(4) The person, who wishes to enforce<br />
his patent rights against third parties,<br />
is obligated to notify the third parties<br />
about the patent application’s or patent’s<br />
number.<br />
(5) If there are any declarations<br />
giving the impression that there<br />
is patent protection on a product<br />
and its labels, packaging,<br />
promotional materials,<br />
advertisements, and related<br />
published material, the person<br />
making such declarations shall<br />
indicate the number of the said<br />
patent application or patent<br />
therein.”<br />
Grup Ofis Marka Patent Patent<br />
Attorney Duygu Çakı interprets<br />
the matter as follows: “In the<br />
light of these clauses of Article<br />
106, if a patent owner wants<br />
to claim his rights against third<br />
parties, it becomes essential<br />
to certainly indicate the patent<br />
number on the products or its<br />
package. Otherwise, it seems<br />
that the claimant third parties<br />
may be prevented from claiming<br />
their rights based on their patent<br />
rights based on this Article.”<br />
IT IS INSTAGRAM’S TURN TO BE A<br />
WELL-KNOWN<br />
TRADEMARK<br />
One of the first platforms that comes<br />
to mind upon hearing the term social<br />
media, Instagram, has filed a well-known<br />
trademark application in Turkey.<br />
Instagram, as a very popular social networking<br />
platform, is announced to be recently acquired<br />
by Facebook for 1 Billion Dollars. Without losing<br />
its momentum, it has been coming up with<br />
new features and improvements. In line with<br />
these developments, Instagram recently filed<br />
an application for well-known trademark in<br />
Turkey following its trademark applications in<br />
Australia, Brazil, European Union, Israel,<br />
Japan, Norway, Singapore, South Korea,<br />
Switzerland and many other countries.<br />
We are curious to see what will be the<br />
outcome of the examination process at the<br />
Turkish Patent and Trademark Office for this<br />
application.<br />
EXCAVATIONS SURFACED<br />
A 2000-YEAR-OLD BRAND<br />
“A.N.T.” stamp which was surfaced during<br />
an archaeological excavation in Antalya,<br />
Turkey, shed light on the history of brands.<br />
The earliest records of branding date back to<br />
19th century early American cattle farmers who<br />
used branding as an identifying mark on their<br />
livestock. Similarly, stamps on pottery and tools<br />
found during the archaeological excavations are<br />
thought to be the first examples of branding in<br />
antiquity.<br />
During recent archaeological excavations in<br />
Antalya, it was found that an “A.N.T.” stamp was<br />
used on potteries made in kilns. These goods<br />
date back to at least 2000 years, and the “A.N.T.”<br />
stamps on them belongs to the Roman and<br />
Byzantine period. This gives us a clue about the<br />
history of branding.<br />
Branding and brand positioning have a<br />
prominent place in today’s society. When<br />
their history is considered, A.N.T. stamped<br />
pottery shows that the use of branding<br />
dates back to ancient times, contrary to<br />
what is believed.<br />
2<br />
3
THE MADRID SYSTEM<br />
KEEPS EXPAND<strong>ING</strong><br />
The Madrid System reached to 100 members with<br />
the accession of Indonesia.<br />
Administered by the World Intellectual Property<br />
Organization (WIPO), the Madrid System, allows<br />
trademark holders to obtain and maintain protection<br />
in multiple territories with a single international<br />
application. The Madrid System has been expanding<br />
with the addition of new member states every year.<br />
In recent years, with the addition of Algeria, Gambia,<br />
Laos, and Taiwan, the number of member states has<br />
reached to 99. In addition to these countries, Indonesia<br />
will now be on the list of countries to be designated for<br />
trademark applications as the 100th member of the<br />
Madrid System starting from January 2, 2<strong>01</strong>8.<br />
The Madrid System which is expected to include South<br />
Africa, Canada and Hong Kong as members in the<br />
upcoming years.<br />
RUBIK’S CUBE<br />
STARTS ITS JOURNEY TO<br />
BECOME WELL-KNOWN<br />
Rubik’s cube is one of the world’s most recognized<br />
toys which tests our patience while we try to prove<br />
our intelligence. This toy has now started its journey<br />
to become a well-known trademark in Turkey.<br />
Various applications were filed for Rubik’s cube,<br />
named after its inventor Hungarian architect<br />
and sculptor Erno Rubik, in Bosnia Herzegovina,<br />
Belarus, China, Croatia, Egypt, Iran, Norway,<br />
Russia, Serbia, South Korea, Turkey and Ukraine.<br />
In Turkey, the decision on the well-known<br />
trademark application is expected to be received<br />
after the examination of the Turkish Patent and<br />
Trademark Office.<br />
4<br />
5
The effort to show the audience and consumers<br />
that the trademark is one step ahead of the rivals<br />
in the sense of a mild competition brings about<br />
the concept of “comparative advertising.”<br />
Adv. Filiz CANKAT<br />
Trademark and Patent Attorney<br />
GRUP OFİS MARKA PATENT<br />
EXPERT OPINION<br />
COMPARATIVE<br />
ADVERTIS<strong>ING</strong><br />
PROHIBITION<br />
HAS ENDED<br />
IN TURKEY<br />
Advertising and promotion<br />
are one of the most efficient<br />
functions of the trademark.<br />
Trademark holders, desiring<br />
to enter and keep their<br />
permanence in the sector,<br />
know that being sustainable<br />
and unforgettable mostly<br />
depend on promotion<br />
and advertisement of the<br />
trademark.<br />
The new IP Code<br />
states that<br />
a registered<br />
trademark holder<br />
has the right to<br />
prohibit illegal use<br />
of his trademark<br />
in comparative<br />
advertisings.<br />
The concept “comparative advertising” means to<br />
exhibit the superior properties of the promoted<br />
trademark compared to its rivals. Sometimes<br />
this situation creates an aggressive competition<br />
environment among the trademarks in the<br />
same sector. Trademark holders may even pave<br />
the way for transforming their advertisements<br />
into a smear campaign by intentionally or<br />
unintentionally damaging and denigrating their<br />
rival trademarks so as to bring qualities of their<br />
trademarks forward. This is a very sensitive topic<br />
to be focused on. Trademark holders should<br />
particularly pay attention to this very point when<br />
promoting their trademarks, and they should<br />
also avoid offensive and humiliating expressions<br />
and images against the rivals when bringing<br />
the superior qualities of their own trademarks<br />
in comparative advertisements. It has been<br />
more than a necessity and has also become a<br />
legal obligation for trademark holders to keep<br />
the sensitive balance within the scope of fair<br />
competition principals.<br />
Until recently, promoting and therefore<br />
comparatively advertising the trademarks which<br />
are not only directly addressing, but also using<br />
marks reminding of the rival trademark and even<br />
depending on perceptual referring on the rivals<br />
were prohibited in Turkey. In an environment in<br />
which thousands of new products try to enter<br />
into the market and keep its presence therein,<br />
since trademark holders and advertisers could<br />
not make comparative advertisements, they<br />
had to develop strategies to raise awareness,<br />
be attractive and survive through trademark<br />
promotions.<br />
In the end, along with the promulgation<br />
of Commercial Advertisement and Unfair<br />
Commercial Practices Regulation in the 29232<br />
numbered and 10.<strong>01</strong>.2<strong>01</strong>5 dated Official Gazette,<br />
the concept “comparative advertising” whose<br />
examples we had followed for years in abroad<br />
has literally been legal in Turkey as well. A year<br />
later, a regulation pertaining to using names,<br />
trademarks, logos and other distinguishing<br />
figures or expressions along with commercial<br />
names or company names belonging to rivals in<br />
comparative advertisings was also carried out.<br />
The conditions for making a comparative<br />
advertisement is regulated with a regulation<br />
and these conditions can be summarized as<br />
follows:<br />
1. It is not misleading or deceiving,<br />
2. It does not lead to unfair competition,<br />
3. It compares goods or services having the<br />
same characteristics meeting the same needs<br />
or intended for the same purpose,<br />
4. It compares a feature that benefits the<br />
consumers,<br />
5. It objectively compares one or more financial,<br />
material, verifiable and typical features of those<br />
goods and services compared, including the<br />
price,<br />
6. It makes objective and quantifiable claims<br />
based on numerical data proved by scientific<br />
tests, reports, or documents,<br />
7. It does not discredit or denigrate the<br />
intellectual property, commercial title, trade<br />
names, other distinguishing marks, goods,<br />
services, activities or circumstances of a<br />
competitor,<br />
8. Goods or services belong to the same<br />
geographical region in comparisons of goods or<br />
services whose designation of origin has been<br />
given,<br />
9. It should meet requirements so as not to<br />
create confusion between the advertiser and<br />
a competitor regarding trademarks, commercial<br />
names, trade names or other characteristic marks<br />
or goods or services.<br />
Additionally, within the framework of Turkish<br />
Industrial Property Code No. 6769, registered<br />
trademark owners can bar others from using their<br />
trademark improperly and illegally in comparative<br />
advertisements.<br />
It is our hope that soon we will get to enjoy high<br />
quality advertisements that are creative, smart,<br />
honest, realistic, in compliance with competitive<br />
principals, not discrediting and denigrating the<br />
competitors, lasting without being misleading and<br />
deceiving the customers.<br />
Attractiveness, efficiency and<br />
distinctiveness of the advertising<br />
makes the advertised trademarks<br />
have a catchy effect in consumers’<br />
mind.<br />
6<br />
7
SPECIAL FILE<br />
Who would have thought that Google, which<br />
started as a research project of Stanford<br />
doctoral students Larry Page and Sergey Brin<br />
in 1998, would become a tech giant?<br />
Initially Page and Brin named the<br />
prototype search engine “Backrub.”<br />
Then, through a word-play on<br />
“googol,” they ended up with<br />
“Google.” They chose “googol” as a<br />
starting point since it is equivalent<br />
to 10 raised to the power of a<br />
100, and such a high number<br />
might give the impression that the<br />
engine would be a source of vast<br />
information. With this thought in<br />
mind, they filed an application to<br />
register Google as a trademark<br />
at the USPTO. Similarly, they<br />
registered the Google logo in 20<strong>01</strong>.<br />
What sets Google apart from other<br />
search engines is that traditional<br />
search engines rank search results<br />
based on how many times the<br />
search term is found on that page<br />
while Google ranks the search<br />
results based on how many times<br />
that particular website was chosen<br />
for that search term.<br />
Initially starting as a search engine,<br />
Google’s technology and solutions<br />
providing services in different fields<br />
are shaping the future.<br />
MORE THAN<br />
A SEARCH<br />
ENGINE<br />
Are you traveling and got lost?<br />
Google Maps can help you. Do<br />
you see a street or traffic sign in<br />
a foreign language? Just take a<br />
picture and Google Translate will<br />
translate it for you. Google keeps<br />
expanding its portfolio of services<br />
and products that make our lives<br />
easier by making big moves from<br />
time to time. Youtube’s addition to<br />
the Google portfolio for $1.65 Billion<br />
in 2006 is one of the best examples<br />
of Google’s expansion strategy.<br />
The first Doodle<br />
for Turkey was prepared<br />
on 22 April 2007 for<br />
“April 23 National<br />
Sovereignty and<br />
Children’s Day.”<br />
Without doubt, one of Google´s best<br />
investments was the Android operating<br />
system, released in 2008. Android is<br />
the most used operating system in<br />
the world, having a market share of<br />
90% of mobile phones in developing<br />
markets. Google has had a great market<br />
share since the release of the Android<br />
operating system, a system continuously<br />
being improved. App developers release<br />
their applications through the Google<br />
Play store for Android users. According<br />
to a report published by StatCounter in<br />
2<strong>01</strong>7, Android ranks in first place with a<br />
share of 37.97%, while Windows comes<br />
in at second place with 37.91%.<br />
Aiming to have fun with all their products<br />
and services, Google shows their<br />
sense of humor with the code names<br />
for each Android version as well. Each<br />
version was named after a dessert in<br />
alphabetical order: Apple Pie, Banana<br />
Bread, Cupcake, Donut, Eclair, Froyo,<br />
Gingerbread, Honeycomb, Ice Cream<br />
Sandwich, Jelly Bean, Kitkat, Lollipop,<br />
Marshmallow, and Nougat.<br />
Not only the names of their Android<br />
releases, but also their Doodles show their<br />
whimsical side. Doodles are temporary<br />
alterations to the Google logo for holidays,<br />
events, achievements, and important<br />
days. The first Doodle was made for the<br />
Burning Man Festival in 1998. The first<br />
Doodle relating to Turkey was made to<br />
celebrate April 23 rd National Sovereignty<br />
and Children’s Day on April 22 nd , 2007.<br />
8 9
Google has taken such a place in the world today that<br />
phrases such as “to google” and “google it” are used<br />
in our daily life. While the word “google” didn’t make<br />
any sense to anyone 19 years ago, nowadays it is<br />
universally understood as the term for searching for<br />
something on the internet.<br />
Street View). Accordingly, Google made<br />
the US8078349 numbered US patent<br />
application “transitioning a mixed-mode<br />
vehicle to autonomous mode” in 2<strong>01</strong>1.<br />
Google has contributed to the<br />
development of technology in many fields<br />
such as allowing data storage centers<br />
to cool by means of sea water and being<br />
moveable on the water, and devices which<br />
allow us to draw blood from patients<br />
without using a needle.<br />
Effects hidden in some words, except for<br />
Doodles, are also used within Google.<br />
For example, when “do a barrel roll” is<br />
written in the search bar, the results<br />
page whirls around once and reverts<br />
back. When “askew” is written, the<br />
results page is shown askew. When<br />
the sentence “the answer to life, the<br />
universe, and everything” is written,<br />
the result “42” is shown on the Google<br />
calculator since 42 is the answer to<br />
the final question pertaining to life, the<br />
universe and everything according to<br />
the “Hitchhiker’s Guide to the Galaxy” by<br />
Douglas Adams.<br />
dance studios, which set it apart as a<br />
leader in this field.<br />
Google offers content to many institutions<br />
and organizations through not only its<br />
sense of fun but also its trustworthiness.<br />
TURK PATENT has stated in new Turkish<br />
IP Code No. 6769, which came into force<br />
in January 2<strong>01</strong>7, that they will use “Google<br />
Search” while carrying out innovation<br />
examinations in design applications.<br />
Turk Patent has also noted that they will<br />
search for images of products of which<br />
design applications are made by means of<br />
Google Images.<br />
fields. Google, as the architect of<br />
important developments in the wearable<br />
technology field, has brought the<br />
concept of “Google Glass” into our daily<br />
lives through the US2<strong>01</strong>30258270<br />
numbered US patent application of<br />
“wearable device with input and output<br />
structures.”<br />
Driverless vehicles, first brought into<br />
use by Google in its offices for testing<br />
purposes, are being used today in many<br />
fields such as cargo transportation and<br />
providing mapping services (Google<br />
British independent consulting firm, Brand<br />
Finance, has declared Google to be the<br />
most valuable trademark of 2<strong>01</strong>7. The<br />
company, whose trademark value is USD<br />
109.5 billion as of this year, has increased<br />
its trademark value by 24% according to<br />
data from 2<strong>01</strong>6.<br />
It seems that the company, which recently<br />
celebrated the 19 th year of its foundation,<br />
will continue to lead technology for a long<br />
time with their investments, inventions and<br />
specific sense of fun.<br />
Google’s sense of fun draws attention<br />
in their offices through outstanding<br />
designs. Google provides its employees<br />
with numerous opportunities and<br />
entertaining activities such as<br />
playgrounds, massages and spa<br />
services, driverless vehicle services, and<br />
Google, leading the future with not only<br />
its office contents but also its inventions<br />
and innovations, has approximately<br />
35000 patent applications in many<br />
10 11
JIGSAW PUZZLE:<br />
THE FUN FOR ALL AGES<br />
PATENT STORIES<br />
John Spilsbury, a mapmaker<br />
in London, created the<br />
first puzzle in 1760 as an<br />
educational tool for<br />
teaching<br />
geography.<br />
He adhered a world map to a flat wood<br />
surface and used a saw to cut along the<br />
borders of the countries. Thus, the jigsaw<br />
puzzle was born.<br />
Although John Spilsbury has been<br />
recognized as the inventor of the jigsaw<br />
puzzle, patent applications filed with similar<br />
subject matter years after his date of<br />
invention say the opposite since there are<br />
no known patent applications filed under his<br />
name.<br />
Generally, a tool for relaxation, this invention<br />
also tests our patience. In 1989, an<br />
inventor named Karen Meyer filed a patent<br />
application claiming an invention close to<br />
the modern-day jigsaw puzzles. The said<br />
invention can be described as having outer<br />
straight edge and interior puzzle pieces<br />
with wholly irregular concave and convex<br />
features fitted together to form orthogonal<br />
columns and rows. Moreover, having interior<br />
straight edge pieces to define an interior<br />
polygon proportionate to the outer polygon<br />
to increase the number of possible fitting<br />
connections and the difficulty.<br />
When the characteristics of the said patent<br />
are considered, it is obvious that it has the<br />
same structure as the classic puzzle of<br />
today.<br />
As the popularity of puzzles has increased, the<br />
variety and features of puzzles have increased<br />
as well and patent applications for versions<br />
with distinctive features have taken their place<br />
in history. In 20<strong>01</strong>, INVENTI LTD filed a patent<br />
application claiming a new type of a puzzle<br />
“a two-dimensional jigsaw puzzle including a<br />
plurality of pieces, each of the pieces having<br />
a main body made of a foam with memory.”<br />
The said invention has a layer of adhesive<br />
extending over to the main body and a flexible<br />
sheet bonded thereto. In other words, the<br />
patent granted to INVENTI LTD for this puzzle<br />
type can be characterized as being a twodimensional<br />
puzzle that is capable of being<br />
bent without any of its pieces detaching from<br />
the puzzle.<br />
As well as the aforementioned<br />
inventions, many other types of<br />
puzzles are already in use; threedimensional<br />
or magnetic puzzles are<br />
just a few to mention. Although, the<br />
increasing number of pieces and the<br />
decreasing size of the pieces tests our<br />
patience, dear puzzle lovers: “Don’t<br />
lose your fire!”<br />
The bestselling jigsaw<br />
in the World is Van Gogh’s<br />
“Café Terrace at Night”<br />
The bestselling jigsaw puzzle<br />
in Turkey is Dianne Dengel’s<br />
“Home Sweet Home”<br />
12 13
CREATIVE DESIGNS<br />
ALL KINDS OF<br />
COIN BANKS<br />
Turkish Childhood<br />
We wouldn’t be wrong if we<br />
were to say it’s the piggy<br />
bank of many generations in<br />
Turkey.<br />
Do It Yourself<br />
If you are a lover of handmade<br />
items, then you can make your<br />
own piggy bank as well.<br />
Piggy Bank<br />
This digital piggy bank will save you<br />
from wondering just how much you<br />
have saved.<br />
It’s a British Classic<br />
What more is there to say? It’s not<br />
only decorative but also functional.<br />
Safe Coin Bank<br />
It´s the new generation of piggy<br />
bank that can be accessed<br />
with an electronic keypad<br />
combination.<br />
Le Petit Prince<br />
For lovers of Little Prince, it<br />
is a great decorative item<br />
and a coin bank.<br />
Emergency<br />
Coin Bank<br />
Access your savings by<br />
breaking the glass.<br />
Gold Bar<br />
If you save enough coins<br />
you can even buy a<br />
gold bar!<br />
Out of the<br />
Ordinary<br />
Place coins to its mouth<br />
and watch it eat with an<br />
appetite!<br />
Coin Bank<br />
on the Wall<br />
A creative way to<br />
save your coins in a<br />
coin bank is shaped<br />
after your initials.<br />
14 15
I HAVE AN OPPOSITION<br />
POWER OF THE<br />
WELL-KNOWNESS:<br />
VOLKSWAGEN<br />
Volkswagen, carrying out business<br />
in the sector since 1930s, is one of<br />
the most well-known motor vehicle<br />
companies. Well known in Turkey<br />
and globally, Volkswagen is also the<br />
owner of various trademarks that<br />
are registered in many countries<br />
along with Turkey. Aiming to never<br />
fall behind, Volkswagen took its place<br />
among distinctive trademarks both by<br />
continuously improving its designs and<br />
meeting needs of the new generations.<br />
Volkswagen’s efforts to protect its<br />
trademarks show its commitment to<br />
industrial property.<br />
The German firm has never hesitated<br />
to spend and invest to preserve its<br />
share of the market and IP rights.<br />
Consequently, they were able recoup<br />
their efforts in the recent opposition<br />
proceeding at the Turkish Patent<br />
and Trademark Office. Volkswagen’s<br />
Caravelle, which was produced from<br />
1950 to 1967, was part of a logo of<br />
the recent 2<strong>01</strong>6/42052 numbered<br />
“Succuk Abi” trademark registration<br />
application made by Sevtap Eren.<br />
The basis of the opposition made<br />
against the cited application was that,<br />
albeit the contents of the classes are<br />
not identical, the drawing of the bus<br />
used in the logo that is subjected to<br />
opposition is exactly the illustration of<br />
Opposing Trademark<br />
Volkswagen 1st ve 6th<br />
Generation Caravelle Vehicles<br />
the bus “Caravelle” - a well-known old<br />
model of which the 6 th generation is in<br />
the market.<br />
The decision with regard to the<br />
opposition stated that there is no<br />
likelihood of confusion between the<br />
trademarks according to Article<br />
8/1 although Volkswagen has logo<br />
trademark registrations similar to<br />
the bus on the other logo. However,<br />
according to Article 8/4 “it was<br />
found that the opposed trademark<br />
has the potential to be detrimental<br />
to the distinctive character or the<br />
reputation of the earlier trademark<br />
and make improper gains as the<br />
earlier trademark has reached a level<br />
of reputation in public view.” And the<br />
opposed trademark was rejected in<br />
total.<br />
Every investment made to increase<br />
the visibility of a trademark and its<br />
customer awareness is a crucial step<br />
towards trademark protection efforts.<br />
As can be seen in the case of the<br />
Volkswagen trademark, common use<br />
and investment allows for fighting only<br />
with the reputation against trademark<br />
applications, that are not in similar<br />
classes and not seen identical enough<br />
to make confusion.<br />
Opposed Trademark<br />
The opposed trademark<br />
application<br />
As the one and only intellectual property<br />
magazine dedicated to obsessively reporting<br />
headlines, news, and events in Turkey, GOssIP<br />
is justifiably proud of guiding and leading the<br />
sector. In this issue, we look into our opposition<br />
against a similar trademark application to our<br />
trademark in Turkey.<br />
An inherently distinctive trademark GOssIP, is<br />
a combination of two abbreviations: GO refers<br />
to our holding company “Grup Ofis Marka<br />
Patent,” while IP refers to our area of expertise<br />
“Intellectual Property.”<br />
“GOssIP” aimed to protect its own trademark<br />
right, besides being a magazine operating in<br />
Intellectual Property field, and has opposed<br />
against the similar “GOZZIP” trademark<br />
application.<br />
When the GOssIP and GOZZIP trademarks are<br />
compared, the latter trademark replaces SS with<br />
letters ZZ. However, these differences are unlikely<br />
to be enough to avoid the likelihood of confusion.<br />
In terms of pronunciation, there is no difference<br />
between GOssIP and GOZZIP. The letters S and<br />
VS. GOZZIP<br />
Z sound phonetically the same, the syllables (GO<br />
and IP) that are emphasized while pronouncing<br />
the words are identical. These similarities<br />
increase the likelihood of confusion.<br />
Visual and phonetic similarities of two<br />
trademarks are not enough to prove that the said<br />
trademarks are confusingly similar. In addition to<br />
these similarities, the classes of the trademarks<br />
should be similar as well. When the scopes of the<br />
said trademarks are compared, the appealed<br />
trademark GOZZIP claims similar goods and<br />
services as GOssIP, that is, “preparing any media<br />
such as books, magazines, newspapers for<br />
publishing and services for delivering the said<br />
published materials to their readers.”<br />
The Turkish Patent and Trademark Office<br />
examined the appeal under the light of the<br />
aforementioned evidence and ruled that<br />
likelihood of confusion between the two<br />
trademarks exists, and GOZZIP trademark’s<br />
services should be limited by deleting “the<br />
preparation of any media such as books,<br />
magazines, newspapers for publishing and<br />
services for delivering the said published<br />
materials to their readers.”<br />
16 17
Tea Hanger<br />
BRILLIANT IDEAS<br />
Potato Grow Bag<br />
Did you know that you only need a<br />
few germinated potatoes to harvest<br />
many? What you need to do is half<br />
fill a bag with soil or compost, add<br />
germinated potatoes, fill up the rest of<br />
the bag with soil and water,<br />
and voila!<br />
Remote Controlled Cleaning<br />
The mop device in the visual<br />
works in the same way that an RC<br />
car does. While you relax in the<br />
comfort of your own couch, you<br />
can do some cleaning with just a<br />
remote control.<br />
Your tea bags are much cuter with these<br />
mini-hangers. Moreover, you can write<br />
the variety of your teas<br />
on the hangers.<br />
Cookie Jar<br />
Designed for those who care<br />
about their dental care; it makes<br />
one re-think before snacking.<br />
Mobile Phone Carrying Man<br />
This product was designed to hold your<br />
phone screen facing you. Moreover, the<br />
holder gives you enough space to attach<br />
your cable and charge your phone.<br />
Carry-on Luggage for Parents<br />
Parents who travel with their children<br />
know that they must deal with their<br />
luggage as well as their tired children.<br />
The attachable seat is suitable for your<br />
kids, and safe thanks to its seat belts.<br />
Playful Mouse<br />
It is a great idea for PC gamers!<br />
Different from the traditional mouse,<br />
this design has a gamepad at its base.<br />
Use it as a mouse to start your game<br />
and then turn it upside down to enjoy<br />
your game using the gamepad.<br />
Add-on lenses<br />
Make some space in your kitchen for<br />
mini-dinosaurs<br />
These mini-dinosaurs will make your kitchen colorful.<br />
These Brachiosaurus inspired designs can be used as<br />
a scoop or to brew tea.<br />
Cooling Stones<br />
The end to carrying heavy-weight<br />
professional cameras is here. With this<br />
innovative phone case, it is easy to take<br />
professional photos. Zoom the way you’d like,<br />
apply filters, and share!<br />
Coolers made from a special type of stone<br />
are for those who don’t like ice. Since ice<br />
melts after a certain period of time and<br />
waters down your beverages, these stones<br />
are designed to cool your beverages without<br />
watering down.<br />
18 19
YOUNG INVENTOR OF THE<br />
SOURCE IN OUR PALMS:<br />
ANN MAKOSINSKI<br />
INVENTOR STORIES<br />
Ann Makosinski<br />
is the inventor of<br />
thermoelectric<br />
flashlight which<br />
operates by utilizing<br />
the heat of human<br />
hand, and the<br />
E-Drink cup which<br />
charges mobile<br />
phones using the<br />
heat from hot<br />
beverages like tea<br />
and coffee.<br />
The inventor of these practical<br />
products is quite young. Born in<br />
1997, Makosinski, even before<br />
the age of 20 has become so<br />
successful that she has already<br />
given 5 TEDx talks, has twice<br />
been a guest on Jimmy Fallon’s<br />
talk show, and was named as<br />
one of Time’s 30 Under 30 for<br />
2<strong>01</strong>3. She has also won and<br />
been nominated for many<br />
awards. It seems like we will<br />
be hearing a lot more about<br />
Makosinski and her inventions.<br />
Her youth is not the only<br />
surprising fact about her.<br />
Ann does not have a science<br />
or engineering educational<br />
background contrary to<br />
expectations. Her major is<br />
English Literature. This catches<br />
many by surprise and she<br />
responds to those by saying “I<br />
think it is important to have a<br />
balance of science and arts to<br />
be able to be accessible in either<br />
field. It just attracted my interest,<br />
but I still do all my science and<br />
business outside of school.”<br />
As a young child, Ann would<br />
spend hours trying to create<br />
new things. She was especially<br />
interested in electronics and<br />
cameras, and she says she<br />
would spend hours tinkering<br />
and experimenting. When she<br />
was 15 years old, she created<br />
a prototype for her flashlight<br />
which she powered with the<br />
heat of her hand for a ninthgrade<br />
science project. Her<br />
main goal was to provide a<br />
practical solution to people<br />
with limited access to power<br />
and electricity.<br />
One day, a friend from<br />
Philippines told her that<br />
she was failing her classes<br />
because she was not able<br />
to afford electricity and<br />
consequently was not able to<br />
study at night. So this friend<br />
became Ann´s inspiration to<br />
invent this flashlight and gain<br />
the world’s attention. She<br />
wanted to provide light for her<br />
friend and other people like<br />
her.<br />
Makosinski’s invention, the<br />
Hollow Flashlight, produces<br />
energy utilizing the Peltier<br />
effect; one side of the device<br />
heats up while the other side<br />
remains cool. This flashlight<br />
can produce enough energy<br />
to power a LED light for<br />
20 minutes using only the<br />
warmth of the human hand.<br />
The flashlight was recognized<br />
and received awards from the<br />
2<strong>01</strong>3 Canada Science Fair, the<br />
2<strong>01</strong>3 Google Science Fair, and<br />
the 2<strong>01</strong>4 International Science<br />
and Engineering Fair.<br />
As a part of another science<br />
project in high school, Ann<br />
created a coffee mug called<br />
“E-Drink.” This insulated mug<br />
captures thermal energy from<br />
the hot beverage inside and<br />
makes it available to charge<br />
an external device such as a<br />
mobile phone. For example,<br />
with the mug’s current battery,<br />
an iPhone’s battery life can be<br />
extended 10 to 30 minutes.<br />
Along with all these, she has<br />
also caught the attention<br />
of publishers’ as well. She<br />
is currently working on two<br />
books: a memoir and a<br />
cartoon series.<br />
This successful young<br />
inventor’s advice to other<br />
inventors and innovators<br />
is also worth noting: “Start<br />
now. There’s nothing holding<br />
you back! Some students at<br />
colleges or universities or<br />
even in high school [think],<br />
‘Oh, I’m just a student in<br />
college, so I don’t need to<br />
do anything else.’ The truth<br />
is, you can do a lot of other<br />
things, you can do whatever<br />
you want. Just don’t be afraid<br />
to reach out to people.”<br />
It seems like this young<br />
inventor will continue to light<br />
the future of many through her<br />
inventions and statements.<br />
20<br />
21
DID YOU KNOW?<br />
The world’s first product<br />
that could be bought by<br />
installments was a sewing<br />
machine patented in 1790.<br />
In order to boost their sales,<br />
Singer Sewing Machines<br />
implemented installment<br />
plans and became the<br />
biggest sewing machine<br />
manufacturer in the United<br />
States.<br />
Tiffany & Co. is well<br />
known for its jewelry and<br />
designer items but it was<br />
a stationary shop when<br />
it first opened its doors.<br />
Monopoly is the first<br />
board game that made<br />
its designer a millionaire.<br />
Monopoly was the most<br />
sold and played board<br />
game of the 21 st century<br />
and made its designer<br />
Charles Darrow a<br />
millionaire.<br />
When first founded<br />
in 1806, Colgate was<br />
producing soap, starch,<br />
and candles. The<br />
company produced its<br />
first toothpaste in 1873.<br />
Incubators were designed<br />
for animals before they<br />
were ever used for premature<br />
babies. Although<br />
it was patented by the<br />
French obstetrician<br />
Étienne Stéphane Tarnier<br />
in 1880, the originator<br />
was a zoologist and a zoo<br />
director.<br />
The first ATM was built<br />
and installed in London<br />
in 1967 by Barclay’s<br />
Bank. The historic ATM<br />
was turned into gold to<br />
commemorate its semicentennial<br />
anniversary.<br />
16<strong>45</strong><br />
BIcycle<br />
The first bicycle patent was granted<br />
to French national Jeon Theson. This<br />
patent did not resemble the modernday<br />
bicycle, it was an odd-shaped<br />
bicycle precursor with four wheels.<br />
In 1690, “celerifere” was invented<br />
by Comte Mede de Sivrac; it had<br />
two wooden wheels but no pedals.<br />
However, the modern-day bicycle<br />
originates from “draisine” invented in<br />
1817.<br />
1899<br />
DIshwasher<br />
Every housewife is an inventor.<br />
Similarly, a housewife named W.A.<br />
Cockran invented an electricpowered<br />
dishwasher precursor. The<br />
dishes were cleaned using highpressure<br />
water through a sprinkler<br />
and saved housewives from a great<br />
inconvenience.<br />
The Lumière brothers are mentioned<br />
as one of the first to invent the film<br />
camera. The Lumière brothers were<br />
photographers like their father, and<br />
they were interested in film and<br />
photography. In 1894, they developed<br />
the first film camera. This three-inone<br />
device could record, develop, and<br />
project motion pictures, which set it<br />
apart from the other inventions. They<br />
named the device the Cinematograph<br />
and it could project 16 frames per<br />
second.<br />
1894<br />
FIlm Camera<br />
From the lethal combination of<br />
electricity and water, Arthur Leslie<br />
Large invented the electric tea kettle<br />
in 1923. The tea was brewed until it<br />
became ready to drink using a system<br />
comprised of a pipe with a wire through<br />
it. However, whenever the device<br />
malfunctioned, it heated up not only the<br />
water but also the user. Eventually, this<br />
device was improved to eliminate this<br />
problem.<br />
1923<br />
Tea Kettle<br />
22 23<br />
FIRSTS EVER IN THE WORLD
P R I Z E S<br />
!<br />
PRIZE TRADEMARK PUZZLE<br />
Solve the puzzle and send your answers<br />
to info@gossipdergi.com, 3 of fully<br />
correct submissions will be awarded<br />
with “free watch service for a<br />
trademark for one year from<br />
Grup Ofis Marka Patent.”<br />
Deadline to send answers: 31.12.2<strong>01</strong>7<br />
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5<br />
9<br />
6<br />
10<br />
3<br />
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11<br />
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8<br />
12<br />
Ankara • İstanbul • İzmir<br />
TURKEY<br />
www.grupofis.com<br />
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