Gossip_46_ing

2018 TURKEY ISSUE
46
GOssIP magazine is a
Grup Ofis Marka Patent publication
PRIZE TRADEMARK
Puzzle
The Other half of the Apple:
Steve Wozniak
Patent Stories
Gollum: He is one of us
ISSN 2148-4821
9 772148 482000
Organizations that break new
ground in Turkey
SPECIAL FILE
Is Science Fiction Becoming Reality?
Augmented Reality
The Rising Scent Of
Carpo in Turkey

GRUP OFİS
TRADEMARK DAYS
Grup Ofis Trademark & Patent breaks a
new ground by holding the
“Trademarking in the Middle East” event at
the Wyndham Grand Istanbul in 2017.
The seminar was performed in three
sessions in which the important points
in trademark applications, example
trademark application processes in specific
countries and success stories of Turkish
brands related to the international as well
as Middle Eastern regions was discussed.
Throughout the seminar, Grup Ofis
Trademark & Patent Trademark
representative Gamze Coşkun Bakır, Alfayi
IP Middle East Group representative
Bahia Al Yafi, Iraqi representative Ammar
Hashim Mohammed and Egyptian
Customs Authority Wael Khalil conveyed
their knowledge and understanding of
Branding in the Middle East.
The improvements in trade relations
between Turkey and Middle Eastern
countries, Turkey’s increasing investments
and also orientation towards the
Middle Eastern countries, emphasize
the importance of protecting industrial
property rights in this region. Drawing
attention to this matter, Grup Ofis
Trademark & Patent, together with Alyafi
IP Group, organized a seminar about
Branding in the Middle East.
Bahia Al Yafi
Atilla Arıman
Cenk Sevinç
Erbakan Malkoç
Deputy General Director of Cosmetics for
Eyüp Sabri Tuncer, Atilla Arıman discussed
the necessity of a strong infrastructure
to become a good brand, and DizaynVIP
Group President Erbakan Malkoç talked
about how to become an impactful brand
in the “Being a VIP in the Middle East”
session. In the following days, more details
will be released regarding the theme of
2018’s Grup Ofis Trademark Days held for
the first time this year.
2
AGENDA
3

WIPO DATA
HAS BEEN ANNOUNCED
WIPO has published a worldwide intellectual
property report of the year 2016.
As it happens every year-end, statistical ratios and
information about patent, trademark, utility model, industrial
design, and geographical indication area applications
for 2016 were released at the end of 2017. According
to this report, the country with the largest increase in
annual patent, trademark, industrial design, utility model
applications from 2015 to 2016 was China. Turkey ranks 6 th in
design applications, 10 th in trademark applications, and 23 rd
in patent applications. According to all trademark, patent,
and design application data, the top ten countries are listed
as follows:
An estimated 7 million trademark
applications were filed in 2016, an increase
of 16.4% over the applications filed in
2015. According to the figures, the total
number of design applications worldwide
has doubled compared to 2005, reaching
1.24 million applications. This represents
World
Intellectual
Property
Organization
RANK TRADEMARK PATENT DESIGN
1 CHINA CHINA CHINA
2 USA USA GERMANY
3 JAPAN JAPAN S.KOREA
4 GERMANY S.KOREA USA
5 FRANCE GERMANY ITALY
6 INDIA FRANCE TURKEY
7 ENGLAND ENGLAND JAPAN
8 S.KOREA SWITZERLAND FRANCE
9 RUSSIA HOLLAND SWITZERLAND
10 TURKEY RUSSIA SPAIN
8.3% of the economic growth. In this
regard, China appears to have played an
important role because 52% of the total
number of design applications were from
China. This shows that China has increased
the number of design applications by
14.3% over the previous year.
THE 100 th
MEMBER
INDONESIA
Indonesia signed the Madrid
Protocol on the 2 nd of October
2017 and became the Madrid
Protocol’s 100 th member.
As is known, the Madrid Protocol
is part of a system that enables
member states to make trademark
applications to more than one
country with a single procedure and
without additional procedures. As of
January 2, 2018, Indonesia, as the
100 th protocol member, has been
added to this system which adds
new members in its structure every
passing day. As of this date, local
trademark owners in Indonesia will
be able to protect their trademarks
in other countries that are part of
WIPO only with a single application.
Likewise, member companies and
trademark owners will be able
to protect their trademarks in
Indonesia, one of the top five fastest
growing economies in the G20
summit.
RUSSIA
SIGNS THE
HAGUE
CONVENTION
The Russian Federation became
the 67 th member country of the
Hague Convention and the 53 rd
member of the Geneva Convention
by signing the Hague and Geneva
Treaties on the 30 th of November.
The Hague Convention is an
agreement that facilitates the
protection of individuals or
organizations who wish to protect their
designs in countries that are members
of the treaty. Through this agreement,
designers have the opportunity to
apply to more than one member
country at the same time with a single
application and fee.
4 AGENDA
5

THE 18th YEAR OF THE
TRADEMARK CONFERENCE
“MARKA”
The Trademark Conference MARKA which is Turkey’s largest platform for
trailblazing ideas, has been guiding the business world and its leaders for the
past 18 years and will continue to do so. MARKA 2017, which was held at the
Hilton Istanbul Bomonti on the 13-14 th of December 2017, brought that excited
mood and feeling of being an 18-year-old to the conference. For two days,
62 successful stars who have left their mark on the business world and the world
of art, from psychoanalysts to academics to successful entrepreneurs, presented
their thoughts in over 40 different sessions at MARKA 2017.
The creator of the MARKA conference,
Chairwoman of the executive board of
YÜREKLİ, Ayşegül Yürekli Şengör, underscores
the conference by saying, “Interest and
enthusiasm has always been of paramount
importance at the MARKA Conference for the
last 18 years; I believe we have succeeded in
becoming an example to the business world
in terms of sustainability and stability due to
this feature. Turning 18 is unlike any other age;
it’s one of the most important milestones in
human life. This year, we’ve transferred this
coming-of-age feeling and the feeling of selfreflection
to our MARKA Conference. For 2018,
which we feel will be full of great opportunities,
we have prepared a special experience for
the business world. Just as a young 18-yearold
might feel, we feel able to transcend the
energy and motivation of moving forward
with courage and hope, taking firm steps to
independence, freedom, and maturity. We
hope that all participants at MARKA 2017 will
feel the same sentiment.”
A Star-Filled MARKA 2017
The MARKA Conference was filled with many
memorable sessions this year with famous
names from the world of art and entertainment.
Kenan Doğulu – a popstar, unique musician,
composer, songwriter, and producer who
continues to impact everyone’s lives with his
music – and journalist Nevşin Mengü moderated
sessions full of conversation and music. Turkey’s
most famous comedian, Cem Yilmaz, the genius
of great humor, gave a special session about
the valued relationship between Yeşilçam
(Turkish film art and industry) and its partners.
Artificial Intelligence and Technology for Global
Competitiveness
This year, MARKA 2017 also considered one of
the world’s hottest topics: ‘Artificial Intelligence’.
Founder and CEO of PrismaLabs, the Russian
technology leader and scientist who has made
significant contributions to the field of AI,
Alexey Moiseenkov, was one of the prominent
speakers of MARKA 2017. In his session, he gave
important advice to Turkish business world in
order to make the right investments in the field
of artificial intelligence.
THE RISING SCENT OF
CARPO IN TURKEY
Today CARPO, not a very well-known brand
in Turkey, is a preferred chain for coffee and
chocolate in countries like Greece, England,
France, and Italy, and works together with over
2000 stores.
This company’s trademarks have
been active for 23 years and has had
trademark protection in Greece for
15 years. Despite having trademark
registrations and applications in
many countries, there had never
been any interest in trademark
protection in Turkey; that was until a
trademark application was made in
Turkey for the exact same name of
the trademark CARPO…
An applicant, who wanted to take
the logo and name of CARPO
that is not in the Turkish Market
under his/her own protection, was
noticed by Grup Ofis Trademark and
Patent’s International Trademark
Monitoring Department. The true
trademark owner objected in time to
application for CARPO determined
to be identical to the original CARPO
trademark that has no registrations
in Turkey but is well-known in abroad.
It must be noted, however, that
while some of the good and service
classes are identical to the original
trademark, some of them are in
different classes.
Even though the original trademark
was not used in Turkey and the
application was not made in Turkey,
the objection carried out based on
the results of presented evidences
and justified grounds was evaluated
by the Turkish Patent Institute. It
was reached the conclusion that the
applicant did not accidentally choose
said trademark in the commercial life
because of the fact that word, shape
in the trademark subject to objection
and configuration of the trademark
is exactly the same as the trademark
given as justification for the
objection; that the applicants acted
in bad faith since they were aware
of the true trademark owner and the
existence of the trademark subject
to objection, and the trademark
application in question was rejected
for all of the common and uncommon
classes. As a result of these facts
and justifications, the importance
of the international registration of
a trademark, its reputation and use
were understood clearly.
6 AGENDA
7
I HAVE AN OPPOSITION

Önder Erol ÜNSAL
Turkish Patent and Trademark Office
Industrial Property Expert
EXPERT GUEST
IS IT POSSIBLE
TO REGISTER
THE VIGELAND
PARK
STATUES AS
TRADEMARKS?
The Assessment
in Consideration
of the Decisions
of EFTA Court
and Norwegian
Industrial Property
Office Appraisal.
The fact that historical and
cultural values are considered
to be public property which
cannot be registered as
trademarks is a provisional
reason for rejection in the
trademark legislation of
most countries. However, the
scope of the application of
this judgment leads to debate
in some cases. The decision
to be examined in the article
will reveal how the ruling was
assessed by the Norwegian
Industrial Property Office
(NSMO) and the European
Free Trade Association
(EFTA) Court.
It should first be stated that EFTA is
regional economic organization of Norway,
Switzerland, Iceland, and Liechtenstein,
which are not member states of the
European Union, and that the EFTA Court is
the judicial organ of this organization.
Gustav Vigeland was a famous Norwegian
sculptor who died in 1943. The majority of
his works are located in Vigeland Park, a
sculpture park in Norway’s capital city of
Oslo and one of Norway’s most popular
tourist destinations. There are 214 of
Vigeland’s sculptures exhibited in this
park. The most famous of his sculptures
in the park are the “Angry Child” and the
“Monolith”.
Frogner Park, which involves Vigeland Park,
is Oslo’s largest park and belongs to the
Municipality of Oslo.
The copyright of the works of Gustav
Vigeland who died in 1943, expired on
January 1, 2014.
In 2013, the Municipality of Oslo applied
to the NSMO to request the registration
of around 90 visual works of art located
in Vigeland Park, including the “Angry
Child” and the “Monolith”, as trademarks.
The NSMO rejected this application partly
due to the lack of distinguishing qualities,
descriptiveness, and being among the
markers that add real value to the property.
In the context of partial rejection decisions,
products made from base metals, precious
metals, paper, and printed materials were
rejected, while goods such as games and
toys were not rejected.
The Municipality of Oslo appealed these
rejections and the appeal came before the
NSMO Appeal Board for review. Before
the Appeal Committee decides on the
objections, all proceedings will be ceased,
and the EFTA Court consulted. The Appeal
Board directs six questions to the EFTA
Court. The Appeal Board’s focus on whether
or not the proprietary demands of the
public artwork as a trademark should be
rejected on grounds of contradiction to
public order.
One of the most important
questions directed at the EFTA
Court is whether it is contrary to
public order to subject a work,
copyright of which is expired, to a
trademark protection claim. The
Court’s answer to this question is
that the indicated action cannot
be considered as contradiction
to public order in every case,
however, since some works
may be regarded as cultural
heritage of a nation, requesting
trademark protection for this
kind of works may be regarded
as contradiction to public order.
Examination in this direction
should be done on a case by
case basis. In the examination,
the status of the work in the
country concerned, the way it
is perceived, and the nature of
the goods and services covered
by the trademark application
should be considered. In
addition, in the event that a work
constitutes a serious threat to
the values of the society in real
and sufficient terms, it may be
accepted that the registration of
this work as a trademark may be
contrary to public order.
Taking into account the EFTA
Court’s opinion, the NSMO
Appeal Board rejected the
application due to violation
of public order. According
to the Appeals Board, the
works in question constitute
important cultural values for the
Norwegian community and are
not appropriate to be registered
as trademarks.
It is stated in the decision of
the Board that there may
be a distinctive character of
copyrighted works and these
may be subject to trademark
registration. However, the Board
stated that the registration
of copyrightable works as
trademarks may, in some
cases, conflict with the limited
protection principle on which
copyright protection is based.
Thus, one of the reasons for
granting limited time protection
to copyrights is to ensure that
it becomes public property
after the period of protection
of the work expires. However,
after the limited period of
protection provided for by a
copyright, the theoretically
unlimited period protection
through trademark registration
will give anticompetitive, unfair
advantage to the copy right
owner. According to the Appeals
Board, in such cases it is possible
that the trademarked claim may
be regarded as contradiction to
the public order.
When the request for
registration of Vigeland’s works
as a trademark was assessed
in the light of the above factors,
the Appeals Board reached the
following results:
Applications made by the
Municipality of Oslo for the
trademark of Vigeland’s works
must be rejected for violating
public order. That is, these
works are the common cultural
heritage of Norwegian society.
Exclusive rights to be acquired
through trademark registration
will not only give the Municipality
an unfair competitive
advantage, but also limit the
right of the society to access
such works.
The decision of the EFTA Court
and the NSMO Appeals Board
created in the light of this
decision clearly reveals several
points. Firstly, in principle,
it is possible to registers
works that have expired
copyright protection periods
as trademarks. Secondly, it is
possible that the registration
requests of the works with
important cultural value for the
society to which they belong, for
example to the cultural heritage
of a nation, may be rejected due
to being contrary to the public
order.
The fact that the applicant was
the Municipality of Oslo was not
considered as a factor for the
decision to reject the application.
According to the Board, the
Municipality of Oslo wanted to
control Vigeland’s art through
registration as a trademark.
This would be understandable,
given the investments it made
in the art and in the park and
will probably reduce the risk of
using the work of others against
public order. Nevertheless,
such a request or intention
does not guarantee any
legitimate interests protected
by trademark law. Conversely,
carrying out a registration with
such a request or intention
would also conflict with the
considerations and essential
social benefits underlying the
subjection of copyright to a
limited period of protection.
This decision on the works
of Vigeland will guide us in
the evaluation of trademark
registration requests of common
historical and cultural values
encountered in Turkey in recent
years.
8 9

10
Güray BALIKTAY
Attorney at Law
EXPERT OPINION
DETERMINING
THE BAD
FAITH AS AN
INVALIDATION
GROUND
IN TURKISH
TRADEMARK
LAW
Bad faith is an
often-encountered
but not as often
welcomed
concept in the
field of industrial
property. While it
is closely related
to any aspect
of IP rights, this
article will focus
on bad-faith as
an invalidation
ground.
Examining the articles about bad-faith in
trademark legislations and related court
decisions, it can be seen that bad faith, a
ground for invalidation (and relative refusal), is
based on honest behavior principles as stated
in Article 2 of the Turkish Civil Code and good
faith principles in Article 3 of the same Code.
Bad faith, in terms of trademark invalidation,
can be defined as “where the applicant
acts unscrupulously to acquire trademark
registrations in circumstances that represent
a violation of norms of reasonable, honest and
fair commercial behavior.” Of course, a single
definition to cover all related situations is not
possible because bad faith manifests itself in
different situations in different ways. For this
reason, bad faith was included within Decree
Law No. 556 (KHK) and Law No. 6769, but
neither of the legal texts avoid including any
definition of bad faith so that existence of bad
faith (or lack of it, thereof) can be interpreted
according to its specific circumstances.
Even though bad faith was not clearly identified
as a ground for invalidation in Decree Law No.
556, de jure; it was established as a ground
of invalidation by the case-law of Court of
Cassation. This deficiency is eliminated in Law
No. 6769. In the new Industrial Property Code
dated January 10, 2017, bad faith is determined
as the ground for relative refusal and invalidity in
Article 6/9.
In the cases of invalidation, determining the
bad faith is only possible in accordance with the
unique conditions for each case. Hence, bad
faith is decided by various factors, such as; but
not limited to, bringing together and evaluating
the level of awareness of all parties, related
sectors, assets of the parties in the sector, other
trademark applications of the defendant, registered
commodities, services, and many other independent
elements. Together with this, in practice, the
approaches used in expressing the bad faith
allegations can be defined under two headings:
a) Proof of the relationship between parties
b) Convincing indications that the defendant must
have known about the earlier trademark
The relationship between parties is usually in the
form of a distributor-dealer relationship. In practice,
such cases usually present themselves in a way that
the bad-faithed applicant is a dealer/distributor of
a trademark which is not yet registered in Turkey.
The correspondence between the parties, invoices,
and any other evidence showing the relationship
between parties can be used as a proof for bad
faith.
The claim that the defendant should be aware
of the plaintiff’s trademark is, by its nature, more
open to interpretation than the allegation of the
relationship between parties. In practice, some of
the most common evidences supporting this claim
are other bad-faithed trademark applications of
the defendant, the sector in which the defendant
operates, the fairs in which the claimant
participates, etc. A critical issue to be mentioned
is the stylization. For instance, in cases which a
trademark registration has the same stylization as
an earlier trademark, or the earlier trademark has
highly distinctive or uncommon sign, the plaintiff’s
bad faith claim can be strengthened.
Examples of bad faith in practice, post 2010:
The trademark no. 2007/68075 which is subject
of dispute is the same as the plaintiff’s use, even
with its writing style, and has been registered for
the similar goods as the plaintiff’s trademark. The
defendant could not legally explain the reason for
choosing the expression “otter” for their trademark.
Evidence was shown that the expression “otter”
appears on the goods related to certain water
heating systems in Turkey. Considering this, it was
proved guilty as charged that if the defendant was
careful enough when choosing their trademark
name as a normal, reasonable person should
have, they would have known about the plaintiff’s
trademark. Moreover, the defendant must comply
with the prudent merchant criterion as cited in
Article 20 of Turkish Code of Commerce (TTK).
According to Article 2 of the Turkish Civil Code,
it is not an acceptable to register for the same
trademark of the defendant (…) in terms of similar
goods (…).
Bakırköy Civil Court for Intellectual and Industrial
Property Rights
(Case No: 2010/281 E. – 2011/196 E.)
(…) it is not in accordance with the normal course of
events to believe that the name MEDMEN, which is
very similar to the plaintiff’s mark MADMEN, was
created entirely and personally by the defendant
(…). In other words, when the defendant created this
name (MEDMEN) for their trademark application,
they obviously influenced or inspired by the TV
series’ name (MADMAN) (the intention to use the
name of a well-known television series related
to the field of advertising and related services
and register it in the same field), attempting to
use the strength of this name for his own benefit
and therefore creating an opportunity for an
advertising company to benefit from a name that
has been televised for many years in Turkey and
around the world and has won various awards. The
fact that the plaintiff wants to create a name in this
commercial activity area based on this well-known
series that has reached a certain level of awareness
in the same area, is a decision deemed to have been
made in bad faith and to provide unfair advantage
in order to benefit from a certain known series
name.
Ankara 1st Civil Court for Intellectual and Industrial
Property Rights
(Case No: 2015/213 E. – 2017/103 K.)
11

PRIVATE FILE
IS SCIENCE FICTION BECOMING REALITY?
AUGMENTED REALITY
As our dependence on the virtual
world increases, our dependence
on the real world decreases and
with the development of technology,
the need to create this connection
between the virtual world and the
real world is increasing every day. In
this context, many Virtual Reality (VR)
systems and various applications
are now available for the public to
experience. We are now face to face
with a new technology that will bring
this experience up to the next level. A
new technology known as Augmented
Reality (or AR for short) promises
the most sophisticated connection
between the real world and the
virtual world.
Simulations using virtual reality for
various training or entertainment
purposes have been in use for
years. Augmented reality allows a
virtual world to be added to objects,
areas, and spaces that exist in the
real world, and this virtual content
is displayed interactively with an
imaging device. For this reason, many
sensors and features particularly of
the imaging device are utilized by the
AR applications. In short, AR allow the
user to enter the real world virtually
using various input and output units
on the imaging device, like cameras,
GPS, microphones, and speakers. This
technology, which was first used for
military purposes, entered our daily
lives by expanding its usage area with
virtual glasses on the computer. This
technology which entered our pockets
when the mobile phones has become
smarter after the new millennium, is
used in various fields..
With this technology physics or
chemistry students, for example,
who are sometimes bored in class,
can have more fun with their lessons.
Students simply scan their textbooks
with their phones, and the elements,
compounds, and various materials
will come to life virtually for them to
experiment with. These experiments
are not just shown as a video, but a
virtual simulation of real experiments
is possible using the feedback and
reactions of the students. This
technology is not just for experiments,
it can be used in many different
ways. For example, you can listen to
your course book by scanning it with
your phone, or you can learn more
comprehensively by watching different
videos or other educational content
related to your course book.
AR can even be found in the health
and medical field, with virtual assistant
systems helping surgeons during
operations. With AR, a simple scan
with your phone’s camera can detect
the positioning of internal organs, or if
the patient is connected to a medical
device, the condition of internal
organs in the scanned region can be
determined. For example, if a patient is
connected to an EKG machine, AR can
take the information from the EKG and
interactively show the doctor how the
patient’s heart is working in a virtual 3D
simulation.
AR is not just limited to
education and training, we are
seeing it in a variety of other
areas in our lives. Already,
real estate developers can
use AR applications to create
3D brochures and provide
virtual tours of their projects;
product catalogs can use
these applications to show all
the details of their products
with 3D visuals; there are
applications that allow you
to see exactly how furniture
or decorative items will look
in your home before you buy
them; and in a shopping mall,
by scanning the mall area,
a 3D representation of the
mall will help you find the item
you’re looking for or places
where that particular item is
on sale.
12
13

An example of the
most commonly
used patented
Augmented Reality
technology today is
the Snapchat Filter.
“Snapchat”, where you can add various
effects to your photos and change various
effects, is probably the most well-known,
and the most used on a daily basis,
example of this application technology.
No, you did not read that incorrectly.
“Snapchat” uses AR technology. In fact, not
just in terms of daily use, but this application
has many patents and patent application
related to it. US Patent Application number
US9396354, “Apparatus and Methods
for Automated Privacy Protection in
Distributed Images” relates to some of the
most used effects in the application. In the
context of the patent application, and in
the scope of protection, it is stated that:
“Receiving an image from a client device
a facial recognition technique is executed
against an individual face within the image
to obtain a recognized face, privacy rules
are applied to the image, where the privacy
rules are associated with privacy settings
for a user associated with the recognized
face.” And thus, a system and method that
implements these steps and the related
effects using augmented reality in the
application are defined. In short, the face of
the user is scanned with the phone camera
and face lines and important points are
marked accordingly. Then, the selected
effect is scaled to accommodate the user’s
face and augmented reality is achieved.
Since the areas where augmented reality
can be used are this diverse, Google, Apple,
Microsoft, Amazon, and Facebook are all
taking the leap. Microsoft’s “HoloLens”
system, which uses augmented reality and
virtual reality together, is just one example.
This system, also known as mixed reality,
a hologram can be seen projected over
the real world through virtual glasses.
Thanks to their high resolution holographic
lenses, HoloLens allows the real world to be
seen as a holograph through a computer
application. In fact, technologies similar to
HoloLens have been seen in many science
fictions movies. The hologram system used
by detectives in the film Minority Report,
a science fiction story describing the year
2054 written by science-fiction writer Phillip
K. Dick and adapted to the screen by Steven
Spielberg in 2002, is similar to the HoloLens
technology.
HoloLens has unlimited possibilities
for a variety of situations from helping
inexperienced people trying to fix broken
devices to helping doctors by showing a
patient’s tomography or film images in 3D
holographic form on the patient’s body.
Windows Marketing Group Manager
Evren Özdemir says that the usability of
augmented reality device HoloLens, which
can be used with the Microsoft’s Windows
10, has expanded its service in 29 European
countries, including Turkey.
As of this past November, efforts to
promote the use of HoloLens in the Turkish
marketplace have been ongoing. In fact,
Microsoft applied for a patent for the
HoloLens trademark in 2015.
Virtual technologies are developing on a
daily basis bringing together virtual reality,
augmented reality, and mixed reality (like
HoloLens) to create physical real-world
reactions. Along with this, the products that
serve this purpose are also diversifying.
As these technologies evolve, is the reality
in the virtual world or virtual technologies in
the real world increasing? Only time will tell…
14 PRIVATE FILE
15

PATENT STORIES
MOTION CAPTURE
TECHNOLOGY THAT STARTED
WITH THE LORD OF THE
RINGS
Everyone must have heard of the Lord of the Rings
movies which was first introduced to movie lovers
in 2001 and made a loud worldwide splash. Lord of
the Rings is originally a best-selling novel trilogy,
with over 150 million copies sold, and subsequently
has been adapted into a trilogy of movies. Every
character from the books made it into the Lord of the
Rings movies, but without a doubt, “Gollum” is one of
the most memorable characters.
As it is well known by the ones
who has seen the movies, the
character Gollum used to be
a hobbit named Smeagol,
and after he finds the ring, he
turns into a creature called
Gollum. As famously known,
Gollum addressed the ring as
his “precious”, a phrase now
commonly heard in every
language. But, did you know that
Gollum is not a computer effect,
but actually an animated human?
The secret of Andy Serkis playing
the hobbit character Smeagol,
and then as the different creature
Gollum after Smeagol finds
the ring, is the motion capture
technology.
In fact, for many years, many
different characters have been
created and brought together in
movies with cinematographers
using computer effects. However,
motion capture techniques have
made characters appear more
realistic on screen because of the
special outfits worn by the actors.
The motion capture technique
is a process of creating a threedimensional
model of a moving
object by placing special object
motion sensors on the object and
detecting the motion points with
a special camera. In particular,
motion capture technology
transfers facial gestures onto
the 3-D model with a separate
motion sensor camera attached
to the head.
The motion capture
technology used in the
successful movies like
the Lord of the Rings,
King Kong, Planet of
the Apes, the Hobbit,
and Star Wars is
still in use by today’s
movie makers.
The patent application of the
technique filed by Lucasfilm
in 2005 gave the signals that
motion capture technology
would be more prevalent on the
big screen.
With this patent application, the
unknowns in the motion capture
technique came to the light. The
method comprises generating a
positional relationship between
at least one motion capture
mark and one or more support
structures having at least one
virtual structure corresponding
to the geometry of an object to
be tracked, and also positioning
the supports on the object
to be tracked. The method
also comprises determining
an effective amount of beam
traces between one or more
camera images and one or
more signals from supports
and predicting the direction of
the virtual beam by aligning
the determined effective beam
quantities with a known beam
sequence.
In summary, unlike its
complicated patent language,
the motion capture technique
is basically based on the fact
that an actor plays the role
wearing a special suit with
receivers through which all body
movements and gestures are
perceived and then transferred
to an imaginary character in the
computer environment.
Unlike its complicated
patent language,
the motion capture
technique is basically
based on the fact that
an actor plays the
role wearing a special
suit with receivers
through which all
body movements and
gestures are perceived
and then transferred to
an imaginary character
in the computer
environment.
Motion capture, which can
be seen in all of the film
industry’s great thrilling films,
has brought many fantastic
characters to life on the big
screen, and it seems this
technology will continue for a
long time to come.
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17

CREATIVE DESIGNS
CHAIR IN
THOUSAND FORMS
GEOMETRIC CHAIRS
This chair, inspired by mathematics,
allows your brain to get a work-out
while you rest.
PUT AN END TO
WALKING WITH BABY
While you sit and read, your
baby will fall soundly asleep by
your side.
HANGING
SHARK
Designed by Porky
Hefer, this new and
innovative design is
sure to be a favorite for
animal lovers.
BLOW UP CHAIRS
Good price, easy to set up or
move, comfortable…everything
you want in one design.
ALPHABETIC
Whatever you want to
write at home, this chair
will help you.
EXOCHARP CHAIR
Inspired by hard-shelled
reptiles and fruits, this chair is
manufactured with birch wood.
MORE THAN JUST
A CHAIR
Made from thick, durable
tires, this chair organizes
your television remotes,
phones, and books so you
can stop looking for them.
FOR THOSE WHO
DEVOUR BOOKS
Have a seat, choose the
book you want, enjoy life.
FOR THE FOOTBALL FAN
Designed for football lovers, this
chair brings the pitch into your home.
COLORFUL
With this multi-colored chair,
you can change your home’s
décor whenever you want.
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19

R E T R O L O G Y
VIRTUAL
BABIES
The word Tamagotchi
probably doesn’t mean
much to many of us today.
Well, 20 years ago, it was
a toy that entered our lives
and we never wanted to
put it down, it taught many
of us about responsibility,
and now it has been mostly
forgotten. Yes, Tamagotchi
was the virtual baby we all
knew so well.
The Japanese toy company Bandai
brought this egg-shaped toy with
a small screen and few buttons to
the market in 1997. The Virtual Baby
allowed users to select various animal
or baby characters to be nurtured and
cared for. Players could even punish
the babies which they not only feed
but also fulfil the needs such as toilet
and playing in case of mischievous
behaviors. In 1997’s, the Virtual Baby,
which contained such a combination
of features, was a first and became a
trend that grew every passing day.
In order to protect Tamagotchi, the
Bandai Company carried out a patent
application entitled, “Simulators for
Virtual Creatures”. In this patent
application, the virtual baby is defined
as a “simulator for a player to train
and grow the virtual creature by
means of treatments that a player
carries out in response to requests of
the virtual creature appeared on the
display”. As can be understood from
this patent application, the virtual
baby was so successful because it not
only needed guidance and nurturing
from the player, but it also interacted
with the player by means of various
feedback given by the baby.
The virtual baby, which swamped
the market from the moment it
was introduced, demonstrated
the ‘virtual world’ dependency of
our time in that period. The virtual
baby was so addictive that players
refused to put them down and
even awoke in the middle of the
night to take care of their ‘babies’.
The situation was such that some
players would bury their Tamagotchi
when their baby died rather than
just starting a new game. In many
parts of the world, virtual baby
cemeteries and even nurseries were
opened to serve the frenzy.
In honor of Tamagotchi’s 20th
anniversary, Bandai has reproduced
the virtual baby. The special
anniversary collection price of the
toy, which can be found on Amazon,
ranges from about 10 to 20 US
dollars. If you want to relive this
nostalgia, there is also a virtual
baby app for Android or iOS devices
available from the Google Play Store
or the App Store under the name
“Tamagotchi Classic”.
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21

BRILLIANT IDEAS
A TEA STRAINER IN
A GOLDEN CAGE
By holding the tail part of this birdshaped
tea strainer, the bird chirps as
it goes in and out of its cage.
SMOKING DOESN’T MAKE
YOU SMILE
The damage done by cigarettes to
your health and to your teeth can’t be
summed up better than this. Maybe
knowing that every cigarette you
smoke could make you lose a tooth
will make you think about quitting.
NAIL POLISH RING
It is very easy to put on nail polish
with this ring made of silicone and
worn by holding two fingers side by
side. Because it is fixed to the middle
of your hand, you can comfortably
put on nail polish anytime, anywhere.
PENGUIN BOXES
Aren’t these drinking boxes, designed
to attract the attention of children,
really cute? It may be a good
alternative solution for children who
do not like to drink milk!
FRIED USBS
Each 8GB USB drive is made
for those who are bored
with standard designs. Data
storage and data transfer
has never been tastier!
TIDY WORKSPACE
Designed for the meticulous
employee, these little vacuums
connect by USB to your
computer. Have a look at this if
you want to get rid of the dust
and dirt around your keyboard
or computer.
HANDY HANKY
A clever idea for the gentlemen, this pocket
handkerchief is actually a little notebook. It
completes your look, and it comes in handy
when you need to write a note or two!
LITTLE MONKEYS
THE LAST YARN HOLDER
Those who knit know that the
yarn likes to wander. The black
sheep in the image will keep that
from happening and keep your
yarn by your side.
At this point, we also wanted to add
some cute kitchen ideas. What do
you think about using these cute
monkeys rather than boring old
kitchen hooks?
FLIP THE PAGES AND
SLEEP
We love this book-shaped bed!
Beside design of the bed, its
best part is that it puts an end
to the fight over the covers!
22 23

THE OTHER HALF
OF THE APPLE:
STEVE WOZNIAK
INVENTOR STORIES
Thanks to his love of
technology, Steve
developed a variety of
electronic devices such
as an amateur radio,
voltmeter, calculator, and
a blue box that allowed
free international phone
calls while still in high
school, yet did not have
the wherewithal to
afford his own computer.
But this love for
technology would make
him a computer guru in
the future…
Steve Wozniak, of Polish heritage, was
born in San Jose, called as Silicon Valley
nowadays, on August 11, 1950. While a
student at the University of Colorado in
Boulder in 1969, he was expelled from
school due to unauthorized access to
the school’s computer system and many
other misfortunes. He returned to De Anza
Community College in California in 1971 due
in part to a project he was developing. In
1972 he transferred to Berkeley University.
In 1976, Wozniak dropped out of university
– this time for financial reasons – and
went to work at Hewlett Packard (HP)
as a technician. It was here that he and
Steve Jobs crossed paths for the first time.
Wozniak’s idea of a producing a personal
computer together with Steve Jobs’ idea
of selling combined products was the first
step towards a multi-billion-dollar empire.
Wozniak was not really as ambitious as
Jobs in business. He liked the production
aspect more than the money aspect. Jobs
persuaded Wozniak to sell computers
by telling him that even if they weren’t
successful at least they would be building
their own business.
The story of Wozniak and Jobs starting
their computer production business is
quite inspiring. With the $1300 USD the
pair managed to make when they sold
Wozniak’s HP calculator and Jobs’ VW
caravan, they started producing their
first prototypes in Jobs’ bedroom and
eventually in his garage when they needed
more space. With a cheap microprocessor
and a few other chips, they created the
Apple I. Wozniak wanted to sell the Apple
I (which cost $20 USD to produce) to HP
for $40 USD. However, HP refused to buy
the prototype because it did not have a
computer data path suitable for users to
add memory and interface cards, so the
Apple I took its place in history as a simple
hobby tool.
Because of Hewlett-Packard’s
rejection of Apple I, Wozniak and
Jobs created Apple Computer
on the 1 st of April 1976. Working
quickly, Wozniak added new chips
to the Apple I, allowing it to display
graphics. So, the new Apple
computer was not just for writing,
but also for showing pictures. With
Jobs’ marketing skills, Wozniak’s
work started to yield positive results
and Apple II made a splash on the
market. In 1980, Apple Computer
became a publicly traded company,
and Wozniak and Jobs became rich.
But things did not progress as
expected. Wozniak suffered shortterm
memory loss after a plane
crash. Things were so bad that he
could not remember the accident
and his stay in hospital for a long
time. Instead of returning to Apple
after recovered, Wozniak decided
to go back to school. In order not
to be recognized at Berkeley, he
merged his dog’s name with his
wife’s maiden name. As Rocky
Racoon Clark, Wozniak graduated
from Berkeley. In 1983, the other half
of Apple returned to the company
he co-founded, not as a manager,
but as a simple engineer. While
working half-days at Apple, Wozniak
submitted a remote-control design
very similar to Apple’s product to
another company. Jobs pointed
out the similarity between the two
designs and said that Wozniak was
not allowed to profit from Apple’s
resources, saying this was a business
issue not a personal problem.
However, with this incident, the
cold wind began to blow between
Wozniak and Jobs.
Wozniak set up a social
responsibility initiative called
‘UNUSON’ (Unite Us in Song) in
order to reduce the negative
impacts on people at that
time affected by the Cold
War. Wozniak, who organized
fests offering both music and
technology in which Famous
music groups like U2, Santana,
the Scorpions, the Police, Ozzy
Osbourne, and the Clash took
place under the same roof of
this company, never regretted of
this decision despite of losing 20
million dollars.
Wozniak donates computers to
various schools and at the same
time he teaches. He has been
working as a certified engineer
since 2009 at a company called
“Fusionio”.
In order to
highlight his blue
box creation and
to show that it
actually could make
international phone
calls, Wozniak
called the Vatican
and posed as
Henry Kissinger.
After being told the
Pope was sleeping,
Wozniak hung up
the phone – which
indicated to Vatican
staff that Kissinger
wasn’t calling after
all.
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25

GOSSIP RECOMMENDS
GAME
MONOPOLY EMPIRE
BOOK
What do you think about playing
the most loved favorite family
game with one of the world’s
leading brands? It is a game that
goes beyond the classic Monopoly
experience of real estate and into
the business world. In Monopoly
Empire, a game filled with famous
brands, you can play with the
world’s biggest trademarks like
Coca Cola, X-Box, McDonald’s and
Samsung.
Producer: Hasbro
Number of players: 2-6
Ages: +8
I WANT TO BE A TRADEMARK
Michael Port’s “Book Yourself Solid”
system is a guide to opening your
horizons for those who want to
become a trademark in their own
field or in any field. Comments
about the system say that the
system is the most effective
way in the triangle of happiness,
customers, and profit and initiates
a positive transformation. Great
read for those who want to turn
their ideas into reality.
First Publication Date: 2017
Number of pages: 440
MOVIE
The CURRENT WAR
TV PROGRAM
DIFFERENCE MAKERS
This movie is based on the
relationship between Thomas
Edison, the famous inventor, and the
industrialist George Westinghouse
at the end of the 1880s. It details
the competition between the two
inventors, the race to create a
marketable and sustainable electrical
system, and their debates pertaining
to alternate and direct current and
the events they experienced.
Genre: Biography, Drama, History
Director: Alfonzo Gomez-Rejon
Release Year: 2017
The program starts with the
slogan “Searching for goodness
in all four corners of Turkey”, with
presenting of Cüneyt Özdemir,
and features people who have
touched the lives of others and
who have made a difference
every week. The program,
which covers a wide range of
topics from health to education
and from animal rights to
archeology, aims to bring all
kinds of good into your home.
TV Channel: CNN Türk
Air Date: Mondays 18:15
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27

DID YOU KNOW?
Jeans, the world’s
most worn item
of clothing, were
invented in order to
solve the problem
of gold miner’s fast
wearing pants.
The first jeans
were brown and
eventually became
blue in time.
Cigarettes were
first sold by Queen
Marie-Amelie
at a fair in Paris.
In response to
the Queen’s
behavior, the first
cigarette factory
began producing
cigarettes in Cuba
in 1853.
The first hot air
balloon passengers
were a lamb, a
duck, and a rooster!
The Montgolfier
brothers wanted
to prove that their
invention was safe
for living beings.
And it was.
Did you know that
mine sweeper
algorithms are used
in the production
of robot vacuums?
These algorithms
make the vacuum
clean dust in your
home in the same
way it would search
for a mine.
Did you know that
an aircraft that stay
in the air for 5 years
has been produced?
The plane, called “The
Vulture”, converts solar
energy into electricity
and can repair its
communication network
on its own when
needed.
When he found a
melted chocolate in his
pocket, Percy Spencer
had an idea. He turned
this experience into
the microwave. The
first microwave was
1.8 meters long and
weighed 340 kg!
1868
TRAFFIC LIGHTS
In the past, there were not a great number
or variety of automobiles. However, a
need arose from the increasing number
of horse-drawn carts and carriages. For
the first time in London in 1868, red and
green traffic lights were used. Before
there were even automobiles, these gaspowered
lights helped to control traffic.
Later, in 1920, Detroit, Michigan in the
USA was the first city to start using traffic
signals, similar to the signal systems used
on railways. Garrett Augustus Morgan
acquired the patent for the traffic signal
system in use today in 1923, but then later
sold it to General Electric.
1904
THE WRISTWATCH
The Brazilian pilot Alberto Santos-Dumont
from France, whose greatest passion was
to fly, had one major problem: time! It was
not possible to both control a plane and
consult a pocket-watch, the customary
time-keeper of that period, with only two
hands. He asked his friend Louis François
Cartier for help so that he could check the
time while he was flying. In 1904, Cartier
produced the first wristwatch with the help
of watchmaker Edmond Jaeger. In 1906,
Santos-Dumont was seen checking his
new wristwatch while disembarking from
his plane after a record-setting flight. The
crowd who had gathered to witness the
event were drawn to his wristwatch and
they started ordering them from Cartier.
1903
RAZORS
The patent for the razorblade was
acquired on November 15, 1904. In fact,
Gillette’s boss, William Painter, gave the
idea of razorblade to him. His boss told
Gillette to invent something that would
be single-use and constantly be replaced
in order to ensure customer continuity.
Gillette immediately started talking to
steelmakers, but it was difficult to produce
the type of steel they wanted. William
Emery Nickerson, a technician in Boston in
1901, finally succeeded in making a steel
blade that was thin, smooth, sharp, and
cheap enough. As a result of his work, in
1903 the production of razorblades was
started.
1905
THE MIXER
Chester A. Beach, a pioneer in low-power,
small-sized, high speed general electric
motors, made his first small electric motor,
called the “mini horsepower”, in 1905. This
shrinking of electric motors allowed them
to be used in a variety of new and useful
tools. Chester A. Beach and L.H. Hamilton
along with Frederick J. Osius founded the
Hamilton Beach Manufacturing company.
In 1912, this company acquired the
patent for the first electric kitchen mixer,
inspired by the miniaturized electric motor
developed by Beach.
28 29
FIRSTS EVER IN THE WORLD

P R I Z E S
!
PRIZE TRADEMARK PUZZLE
Solve the puzzle and send your answers
to info@gossipdergi.com, 3 of fully correct
submissions will be awarded with
“free watch service for a trademark for one
year from Grup Ofis Marka Patent.”
Final Entry Date: 15 April 2018
1
5
9
Answers from the 45th Edition:
2
6
3
10 11
7
4
8
12
Ankara • İstanbul • İzmir
TURKEY
www.grupofis.com
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