03_GOSSIP_47_ING

2018 ISSUE
47
TURKEY
GOssIP magazine is a
Grup Ofis Marka Patent
publication
ISSN 2148-4821
9 772148 482000
MEET
Sir James DYSON
RETROLOGY
WALKMAN
ROBOT BEES
Patent Stories

F O R E W O R D
GOssIP
November 2018
Issue: 47
Holder of Grant and Publishing
on behalf of Grup Ofis Marka Patent AŞ
Cenk SEVİNÇ
Managing Editor
Burcu GÖRÜCÜ
Cenk Sevinç
General Manager
GRUP OFİS MARKA PATENT
RITUAL is the KEY for SUCCESS
“Routine, in an intelligent man, is a sign of ambition.” W.H. Auden
W.H. Auden said “The surest way to discipline passion is to
discipline time: decide what you want or ought to do during the
day, then always do it at exactly the same moment every day, and
passion will give you no trouble.”
Mason Currey analyzed and explained in her book “Daily Rituals”
how authors, inventors and scientists work and what their daily
routines are. How did creators of masterpieces work, what did
they do, how did they spend their days, in what kind of a discipline
and order did they create their works?
Alexander Graham Bell tended to work all day long except for
three or four hours of sleep at nights. Sometimes he worked for
twenty-two hours without sleep. Nikola Tesla used to start at half
past ten and worked until five of the next morning. Tesla always
got angry with people saying, “What is the point of achieving
something in such a short time” and stressed persistently that life
is not short; there is enough time to achieve something.
Apart from these people, there are the ones who like to sleep at
dawn, who wake up at four in the morning and work for five to six
hours without a break, who wake up late, linger in the bed and
think up ideas, who rent a hotel room to work, who go to the same
café everyday, who determine how many coffees to drink, how
many words to write, when to open letters, when to solve puzzles
and when to take naps…
Besides disciplined and devoted work, the secret of the success for
these people who shaped the direction of science, technology and
art and accomplished great things is that they always knew what
they had to do and led their lives with this determination.
Editorial Board
Duygu ÇAKI
Sevcan DAŞDAN
Burak OCAKOĞLU
Deniz Ece CEBECİ
Sinem GÖZÜBÜYÜK
Yasemin ÖZDEMİR
Legal Advisors
Atty. Filiz CANKAT
Design
Grafikir / www.grafikir.com.tr
Kübra SÜTBAŞ
Translation
İkarus Tercüme
www.ikarustercume.com
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UNITED KINGDOM IS ALSO
A MEMBER OF LAHEY NOW
WHAT AWAITS EU
TRADEMARKS AND
DESIGNS SUBSEQUENT TO
United Kingdom has become 54th country, to which
a design application can be filed through WIPO,
by means of signing off Geneva Act of The Hague
Convention at the date of 13 March 2018.
Previously, design owners who wanted to protect their
designs in the United Kingdom could obtain community design
protection by selecting European Union through WIPO or
national means. However, after a while, the protection under
the name of community design might not be provided for the
United Kingdom who has initiated the process of leaving the
European Union. Therefore, signing off Geneva Act of the Hague
convention subsequent to this leaving process is good news
for those who would like to protect their designs in the United
Kingdom. By this way, as the act comes into force in 13 June
2018, the applicants will be able to select the United Kingdom
for their design applications filed through WIPO.
MADRID SYSTEM KEEPS EXPANDING
TOGETHER WITH AFGHANISTAN
Afghanistan that signed off Madrid
Protocol on 26 March 2018 has become
the 101 st member of Madrid System
enabling to collectively file trademark
application in various countries.
In Afghanistan, the protocol came into force on 26 June 2018.
From this date on, the local trademark owners in Afghanistan
are able to request protection in remaining 100 member
countries only by filing a single application and paying a single
fee. Turkey and India are the two main countries to which
Afghanistan exports. Therefore, being a part of Madrid System
will provide exporters with a great convenience in protecting
their trademarks in these countries. Also, foreign companies and
trademark owners, including giant import sources such as the
United States, Kazakhistan and India are now able to protect
their trademarks by means of simply filing an application to
Afghanistan. Turkish trademark owners who are also a member
of the system are also able to file a trademark application to
Afghanistan through WIPO.
The European Union (EU) trademarks and designs
are valid in 28 countries that are members of the
Union, including the United Kingdom. However,
as is known, the United Kingdom has initiated
processes to leave the European Union. But what
kind of effects will this leaving process have on the
EU trademarks and designs that are already valid
In the United Kingdom?
The United Kingdom and the EU
Commission guaranteed in a way to
continue to protect the registered
trademarks and designs of the EU
trademark and design owners in
United Kingdom on the agreement
draft which was published in the
previous months. The published draft
contains the EU trademarks and
designs that were registered through
both national means and WIPO.
According to the draft, there will be a
transition period covering the dates
of 30 March 2019—31 December
2020 between the EU and the
United Kingdom who is to leave the
Union on 29 March 2019. All of the
registered trademarks and designs in
question will automatically have the
same protection rights in the United
Kingdom until the end of this transition
period. However, the same does not
go for the applications which are not
registered yet. Applications registered
after the transition period will have the
protection right in the remaining 27
countries.
WHAT IS BREXIT: Brexit is a word comprised
of the words “BR” and “exit”. BR stands for
Britain and Exit stands for “Leaving”. The
word is generally used by those who support
Britain leaving the EU.
For the following 9 months subsequent
to the end of the transition period,
the EU application owners whose
applications have not been registered
in the United Kingdom yet, if they
desire, may file their applications by
claiming their previous application as
priority. Thus, the protection period
of their new applications will not be
starting from the date of filing the new
application but from the date of the
claimed priority. However, there is not
yet an article in the draft about how
the administrative procedures and
fees relating to those applications are.
Apparently, the EU and the United
Kingdom are in a serious co-operation
in order to prevent the applicants from
getting disappointed. Even though
it is only a draft published, the latest
developments are relieving to some
extent for the EU applicants who are
worried about what is going to happen
to their applications at the end of the
Brexit.
4 AGENDA
5

MONKEY SELFIE CASE
If animals take photographs of themselves,
can they have copyrights over those
photographs? The result of the Monkey Selfie
case may be the very answer to this question.
DELAYED DESIGN APPLICATION PUTS
REGISTRATION OF CROCS IN JEOPARDY!
Judges in Luxembourg have affirmed the decision
taken in 2016 by the European Union
Intellectual Property Office (EUIPO) regarding the
annulment of registration of Crocs sandals.
David Slater who is a nature photographer,
left his camera on the tripod and walked
away out in the jungles of Indonesia where
he went to take photographs of a group of
macaque monkeys in 2011. As he walked
away, one of the monkeys approached
and took a photograph of himself. Slater
published these photographs by naming
them “Monkey Selfie” which attracted a
great deal of attention on the internet.
However, things changed after these
photographs were used on the website
named “Wikimedia Commons”.
Slater requested the photographs to be
removed from the website by stating that
the copyright of the photographs belonged
to him. However, Wikimedia rejected this
request by stating that Slater was not the
one who took the photographs, but the
monkey.
Following this event, PETA (People for the
Ethical Treatment of Animals) filed a case
in the name of the monkey against the
photographer in 2015. PETA requested
that the copyright of the photographs
should have been given to the animal by
claiming that the photographs were taken
by the monkey. However, the judge rejected
the request, stating that the case cannot be
sustained on the grounds of the fact that
the animals do not have capability to file a
copyright infringement case even though it
was the monkey who took the photograph
without the help of the photographer.
Even though PETA objected the court’s
decision, later on the parties came to an
agreement. According to the agreement,
one fourth of the total income earned
through the photographs will be donated to macaque
monkeys of Indonesia.
However, this agreement did not affect the court’s
decision and the copyright of the photographs was not
given to the monkey in the end.
This case that could be considered as the first in its field
may constitute an example for the similar ones that may
occur in the future. Regardless of the result, it can be said
that an important step was taken in terms of protecting
legal rights of animals thanks to this interesting case.
The Court of Justice of the European Union (CJEU) stated
that aforementioned sandals made a debut for the first time
during a boat show in Florida in the year of 2002 and were
featured in the website of the company and consequently
Crocs was late to submit their design application in 2004.
In accordance with the EU laws, the designs can only be
protected by means of a design application within 12 months
at most after being released to the public. After the lapse of
this period, the right of the design application is foreclosed.
The course which led to the annulment of Crocs’ designs
started with the filing of an allegation to the EUIPO by a
French retailer who stated that Crocs’ designs could not be
protected. Court of Justice of the European Union (CJEU),
therefore, affirmed the demand relating to annulment on the
account of the fact that anyone could have had access to the
aforementioned design prior to the application.
With more than 300 million of products sold worldwide and
being favored by the world famous stars and presidents,
Crocs now has 2 months to appeal to the subject matter case.
However, no statements have been made by Crocs so far,
regarding whether they will appeal to the case or not.
By means of this decision, the fact that designers need to
acquire their design registrations before marketing their
product if possible or shortly after their products have been
marketed, has been emphasized once again.
adsoftheworld / Agency Network: McKinney
6 AGENDA
7

E X C L U S I V E I N T E R V I E W
LESCON’S ENERGY SOURCE:
AYDIN ERBAY
Soles of oilman’s shoes were completely flat and
pitch black due to constant exposure to heavy
fuel and oil. That is when an idea popped up in my
mind and I told myself that I have to create such
a shoe that it must have spiked soles, it mustn’t
become flat, its uppers must be dark colored, and
its foot beds must be made out of rubber instead
of PVC material and thus I started working.
Metaphorically
speaking,
registration is
the armor of
a brand. It’s a
guarantee for
the consumer. It’s
sort of a legacy,
a safe harbor
for carrying the
brand into the
future.
Story behind the creation of Lescon brand is quite
intriguing, could you summarize it for those who
have never heard?
We were manufacturing shoes out of plastic in
the district of Nizip of Gaziantep. In time I have
begun to think about what I can do more. During
my travels in Italy in the 90s, I have created a
vision for my business life. Probably because of
my active personality, I aspired after creating a
sportswear brand. In the year of 1992, we moved
our company headquarters to Istanbul and
began manufacturing sports shoes, and thus we
became the very first brand producing football
spikes in Turkey.
The story of football spikes began during a stage
in my life when I was in search of something
and when I thought to myself that I need to do
something different, especially when I saw an
oilman fall down while he was working and saw
that he was wearing a pair of flat bottom shoes
as I helped him up...
Our primary purpose was to create a shoe
intended to those who work under harsh
conditions and we fulfilled that. After then,
this shoe we made began to be demanded
substantially which prompted us to realize the fact
that there is a need for such a thing. However, one
day we received demand that was rather different
in nature for these shoes: “We would like to buy
one of your football spikes.” This term was so
unfamiliar even for us (At that time these football
fields with synthetic turfs where people play
football have just begun to come into being). Quite
naturally we answered, “what football spikes?”,
it turned out that the very shoes we created for
workers were actually football spikes worn in these
fields.
In the advancing years, we have expanded our
product portfolio by adding sportswear and
sports accessories in addition to sports shoes and
became Turkey’s first and only active sportswear
brand.
Why did you choose the name of “Lescon” for the
first and only active sports brand of Turkey?
I once saw a very long word that stands for a rising
value within the struggle of Native Americans in
a magazine. When I removed the letters from the
beginning and the end of the word, I saw that the
word “Lescon” was standing right in the middle
and that was the brand name I was looking for.
In the year of 1995, we applied to Grup Ofis Marka
Patent and acquired our trademark registration,
thus the brand of Lescon was officially ours.
Lescon is acknowledged as a well-known brand
by the Turkish Patent and Trademark Office.
How would you describe the significance of
trademark registration?
It is crucial. Metaphorically speaking, registration
is the armor of a brand. It’s a guarantee for the
consumer. It’s sort of a legacy, a safe harbor for
carrying the brand into the future.
Your vision was to create the very first sports
brand of Turkey, which you accomplished. Now
you are aspiring after making Lescon a world
brand. What are your plans?
We possess trademark registrations in 100
different countries and presenting ourselves in
all the countries is the foremost of our visions.
The future of our occupation looks bright and
very promising; there is a substantial comeback
to sports and casual wear. There are magnates
in the far east who come to their workplaces
enduing sportswear and trainers, the trend
turns onto that way. Our brand represents
comfort. In the meantime, sports branches are
developing. As long as people around the world
work out and play sports, our sector will continue
developing and making progress.
There has been a serious competition among
sports brands in recent years. Sponsorships and
advertising works with celebrities and famous
people are being carried out. What type of
sponsorship activities does Lescon perform?
We were the apparel sponsor of many sports
club in Turkish Super Lig in the past. However,
dressing famous people is a subject related to
going retail. We believe that we need to increase
the number of our retail shops in order to
complete this process.
We aim to increase our number of retail shops
up to 200. We have 60 shops in 31 different
cities and 800 corner shops at the moment.
People should be able to buy products they see in
advertisements and to allow people from every
corner of our country to buy our products, we
must proceed with growing in our objective of
going retail.
8 9

We, on the other hand, care for the comfort
aspect. Aesthetics of shoes and apparel is of
course important, however, what is essential for
us is comfort, therefore, we make substantial
technological investments to materials used inside
shoes as well as to fabrics used in apparel along with
our R&D team.
You do exercise and workout in your private life and
you narrate the importance of these. Is your interest
in sports due to Lescon?
I was already engaged in boxing in my youth, I am a
very active person and also from Gaziantep. Being
fit is quite difficult if you are from Gaziantep because
of the delightful local cuisine, so I need to work out. I
have been exercising regularly for 25 years and my
job dictates that. If we can’t represent our brand with
our physical conditions, I believe that would be very
unrealistic.
What is the core characteristic that differs Lescon
from other brands?
You must have encountered certain obstacles on the
path of becoming a trademark you’ve set yourself upon.
What is the formula for your success and what can you
advise to entrepreneurs in this regard?
If you believe in the goal you set for yourself, you can
achieve whatever you want, that’s the end of the story.
You must be strong and faithful enough to be able to
overcome all the difficulties, must be crazy in fact. What
we do isn’t really a reasonable person’s work…
Having a vision is crucial. The work we do isn’t of daily
characteristic, so to speak. One must work in accordance
with ten-year, even twenty-year plans and must work
really hard. The chief point in this line of work is to be us,
not me. There is a confident, believing crew here, we are a
team. We know our strength, we are aware of it. We don’t
dream, we set goals.
As Lescon, you keep close pace with the technology and
you reflect this on to your products. Should you invent
something, shall we say epoch-making, what would it be?
People do many crazy things; self-tying shoes, shoes with
pedometers...
We are working to become
rival to world’s leading
brands. We want to achieve
our goal of becoming a world
brand after we accomplish
our objective of going retail
in our own country. We are
aware of the power of our job
and our trademark and we
will reach our target step by
step.
We are a mono brand trademark in the category
of world brands. You cannot see any brands other
than Lescon in our retail shops. One of our ideals is
“Producing highest quality with the most affordable
of prices” and that is what we are trying to achieve.
The most valuable
brand of Turkey,
-Lescon, because it
is the first and only
national sports brand
of Turkey.
The brand I use the
most - Lescon
Invention of the
century
-Lescon, because it’s
the invention of my
dreams.
Interview: Sevcan DAŞDAN Photographer: Erkan AYAN
10 EXCULUSIVE INTERVIEW
11

P A T E N T S T O R I E S
ROBOT BEES
What would you think if we told you that honey
bees that carry pollens from one flower to
another by dancing under the sun all day and
that provide enrichment to natural population
through pollinating plants have become
robots?
“If the bee disappears from the surface
of the earth, so would the humankind.”
We would like to take a closer look at
the honey bees, as this quote of Albert
Einstein has started to be mentioned very
frequently these days. Thanks to honey
bees, plants are pollinated, fertilized.
Furthermore, it is believed that the plants
owe their very existence to the honey bees.
When the number of honey bees has
begun to decline as a consequence of
the climate change, Walmart has started
a study in this regard and invented “the
robot honey bees” which will be able to
pollinate plants just like honey bees.
Patent application filed
by Walmart in 2017
indicates that the system
functions based on the
logic of pollination of the
plants.
Walmart has also submitted a patent
application regarding these robot bees. In the
said application it is mentioned that there are
one or more unmanned devices comprising a
pollen applicator created for applying pollens
which are gathered from the flowers of a plant
to a secondary plant. There is also a sensor
system constituted in order to confirm that
pollens gathered by the pollen applicator
positioned on robot bees are successfully
transferred to another plant. By these means,
while achieving free roaming of robot bees
among flowers, controlling whether the desired
systematic is procured of not can be exercised.
Will these robot bees which are the products
of the technology and a brilliant intelligence
be able to make honey just as the real honey
bees can? The answer to this question, with
existing technologies, is “No”. When compared
to real bees, robot bees will be lacking
characteristics such as making honey and
reproduction, however, they will be able to
carry out fertilization, pollination and pollen
transportation.
Although it still remains unknown to us whether
robot bees will have a robotic appearance
resembling to a real bee in terms of visuals, it
is a certain fact that they will be with us in the
near future. It appears that we will be able to
consume fruits and vegetables conveniently for
a long time thanks to the robot bees.
We like to think about how the future
will be shaped by the scientific
developments. Some of the tv series
and movies share their imagination
with the audience to offer an insight
into the future. Robot bees which are
being worked on for an adaption to
reality are actually not so different
than robot bees that we come across
in the show “Black Mirror”.
Duygu ÇAKI
12 13

C R E A T I V E D E S I G N S
1001 TYPES
OF OPENERS
FOURTH ELEMENT:
WOOD
Those who favor wood in their kitchens
will love these.
THE KEY TO
WEALTH
HE’S A
SOLDIER NOW
Tin soldiers are replaced
by “opener soldiers”.
ONE WITH SKULL
In case you want to
examine the anatomy
of an opener…
FOR GENTLEMEN
For ladies who are having
a hard time finding
alternative gifts for
gentlemen…
Invest your money in
openers as gold prices
are rising.
ADORABLE
PENGUIN
While designing openers
in different styles, animal
lovers haven’t been
forgotten.
ELEPHANTS,
EVERYWHERE!
Elephants used frequently in
decoration have become cute
openers.
GAUDY CORKSCREW
Never seen an opener this fancy
before? Here you go.
START STAR
WARS AGAIN
This Millennium Falcon
shaped opener is designed
for sci-fi fans.
DRIVE MY
CAR-SHAPED
OPENER
Don’t drink and drive.
Deniz Ece CEBECİ
14 15

O B J E C T I O N !
IMITATION
IS THE SINCEREST
FORM OF FLATTERY
While the frozen food manufacturer KAWAN FOOD is forging ahead in
the path of worldwide recognition, it is also putting up its first struggle
against its imitations in Turkey. The trademark favored by those who
seek practicality, flavor and freshness, succeeds in this struggle with an
extraordinary decision.
The trademark of KAWAN FOOD which
has made its presence felt in food sector
for more than 30 years, has managed
to gain world’s attention for its frozen
food products that embody a taste of
Asia. Can frozen food be fresh? KAWAN
FOOD feels quite confident in this regard
thanks to the technologies it utilizes and
alleges that food frozen by using correct
methods can be as fresh as the very
first moment. Initially, the trademark
became industry-leading in its own
country Malaysia, then has begun to
forge ahead in the path of worldwide
recognition, however, we have yet to see
KAWAN FOOD in Turkey.
Although registered in many different
countries around the world, KAWAN
FOOD has no application in Turkey
yet. Taking its first step of trademark
protection in Turkey with an objection,
KAWAN FOOD has been acknowledged
as justified in their objection by Turkish
Patent and Trademark Office.
Publishing of KAWAN trademark application which has
been picked up on by Trademark Monitoring Department
of Grup Ofis Marka Patent, was objected by the original
trademark owner KAWAN FOOD. In addition to being
identical to registered KAWAN FOOD trademark, classes
of goods and services of the trademark application of
KAWAN were also matching up with the field of activity
belonging to the original trademark. The objection of
KAWAN FOOD, despite the fact that it has no registration
or use in Turkey, was accepted due to the recognized status
of the trademark within the context of Paris Convention
and the verdict of complete dismissal of the objected
application was given. Relevant article of Paris Convention
aims to protect a trademark which is in recognized
status in any country that is a party to the convention
notwithstanding the registration in other countries that are
also parties to the convention.
This expedient decision showed that acquiring trademark
protection even without registration and use or without
a certain level of recognition in Turkey is possible. This
decision also shows the difference between a recognized
trademark and a trademark that is recognized within the
framework of Paris Convention.
Cansu CİVELEK
THE TRADEMARK HIDDEN IN THE PACKING
DID NOT GO UNNOTICED
Together with the Industrial Property Law
numbered 6769, plenty of novelties came into
force. Over time, the decisions given by the
Turkish Patent and Trademark Office started to
inform us about how to implement said novelties
into concrete events.
Before the Industrial Property Law numbered
6769, during the period of the Decree-Law
numbered 554, if a design application had a
registered trademark on it which belonged
to someone else, the decision would be
given in favor of the owner of the registered
trademark owner upon his opposition and
the design which carries the said trademark
would be cancelled completely. As there was
no clear provision in the mentioned decree
law in this regard, in accordance with related
Article of EU Community Design Regulation
constituting the source of Design Decree-Law,
the attorneys used to act by looking at the
provision regarding the nullity of registration
of a design which involved a trademark, or a
distinctive mark owned by a different entity. It
can be said that this problem has been solved
properly together with the new law.
The trademark RUBY which is registered in
the name of ETİ GIDA, one of the top biscuit,
chocolate and wafer producers in Turkey, was
used as a trademark on the packaging design
by a third party. Based on the fact that the
registered trademark should not be used on
a design whose applicant is a third party, the
opposition which was filed by the right owner
was evaluated by the Turkish Patent and
Trademark Office within the scope of the new
provisions of the law.
The decision given by Re-examination and
Assessment Board stated that “it was
seen that the trademark presented as a
ground to objection was used as it was in
the designs that were objected, and it was
required to accept the objection based on
trademark right. As a result, considering
Article 68/5 of Law numbered 6769, it was
decided to carry out registration processes
by means of removing the phrase ‘RUBY’
existing on the designs that were objected.”
It was decided to perform registration
processes with a novel visual expression by
removing the trademark RUBY from said
design application. Furthermore, it is here a
criterion that the trademark presented as
a ground to objection and the phrase and
products on which it will be used that are
subject of the objection are the same.
As a result, it used to be decided that
such designs are entirely revocated in the
old Decree-Law practice. It is possible
to register a novel design by means of
removing the trademark from application,
namely partial revocation of the design,
upon the objection of trademark owner to
designs bearing the registered trademark
belonging to someone else along with the
new law.
BEFORE OBJECTION
AFTER OBJECTION
Atty. Filiz CANKAT
16 17

WALKMAN
Nowadays, it is so easy
to reach any song, any
singer, any album that
each new technology
taking place of the
previous trend makes
us rapidly forget the
old ones. Listening to
music by gramophone,
pick-up, cassette
player and even cd
player technologies has
never been as personal
and free as Walkman.
Walkman, changing music
listening habit of people
completely since it was
released to the market, in fact
has been the beginning of the
change.
The first version of Walkman which was
a portable cassette player launched by
Japanese electronic giant Sony in 1979 in
Japan had FM radio, forward and backward
buttons that run cassette forward and
backward, play button that plays the
cassette, battery slots and two earphone
inputs in order that two persons can listen to
music simultaneously. The most significant
problem of the first model having blue-gray
colors is that its lid opened repeatedly by
itself. Therefore, Walkman II had a lid holder
preventing tape lid to open. Moreover,
headphones which came into our lives in
those days, ends of which were covered
by sponges and which were headsets like
crowns were sold together with the Walkman.
R E T R O L O G Y
According to a rumor, Walkman has been
developed by Nobutoshi Kihara, one of Sony
engineers, when Akio Morita, co-founder
of Sony, wanted to listen music without
disturbing people around in aircraft travels.
This product of Sony was sold in many
countries with a different name while it was
sold with the name Walkman in our country.
Some of the names given to Walkman are
“Soundabout” in America, “Stowaway” in
England and “Freestyle” in Switzerland...
The first Walkman prototype was the
modified version of Pressman which is
portable recorder. That recorder commonly
used in those days had no cassette player
feature and was rather expensive.
One of the most popular of those apparatus
was the Pressman of Sony again. Most
significant difference of Walkman from
Pressman was that it was provided with
portable stereo audio output. Patent of
that portable stereo system was granted
to Andreas Pavel who is the inventor of
Pressman.
Although Pavel transferred his license of
said patent to Sony, the patent case there
between lasted for many years. Mobile music
listening adventure initiated with Walkman
proceeded without pausing since then.
When CDs are started to be used instead
of cassettes due to improved storage and
music recording technologies, Sony created a
CD player called Discman following Walkman.
Discman of Sony did not attract the expected
attention while it was not liked much by the
people due to the fact that CD players were
comparatively bigger, and music stopped on
the move.
Sony, achieved to protect trademark
Walkman until today, is launching digital
music players with the name Walkman
nowadays. Furthermore, Sony named mobile
phone (Sony Ericsson W810i) series, which
were produced together with Ericsson for
some time, after Walkman. Even though
cassettes are replaced with CDs first and
then digital music and music players, it
seems that iconic effect created by Walkman
will always be remembered.
If you wish to maintain
nostalgia of Walkman
today; Elbow Cassette
Tape Player which is
connected to cassette
tapes like a clamp and
makes the cassette to
play by means of its
sensors thereon is cut
out for you.
18 19
Burak OCAKOĞLU

G O O D I D E A S
A BENCH AND ALSO A TABLE
This modular produced bench can
also be used as a table by means
of rotating system. Wouldn’t it be
very useful in airports where people
sometime wait for long hours.
THERE IS NO SHAME
IN NOT KNOWING; THE
SHAME LIES IN NOT
FINDING OUT
By the help of these table mats
designed for perfect table set
we may know better.
CUTE MAGNET
This lovely bird will enable us
to store paper clips that are
dispersedly lie on the table
both more organized and
more aesthetically.
DON’T LET THE DOORS
HIT THE WALLS
The season is on, windows are
opened, doors started to hit.
This door stopper designed in
the form of paper airplane is a
kind to jazz up your home.
THE BACKSEAT
TRANSFORMS
When your children are
sound asleep on these air
mattresses designed for the
backseats you will be able to
enjoy the journey.
EXTEND IT
AS MUCH AS
POSSIBLE
This design that
enables you to adjust
your table according
to guest number will
eliminate your space
considerations.
WHO ARE THE
OLD HAND KEBAB
CHEFS?
CAUTION!
IT’S A SHARK!
A new one of various
ice boxes came into
being. Imagine these
shark fins inside
your beverages in
summer…
BEAUTY OF THE BALCONY
Almost everyone loves sitting on the balcony
and drinking some beverages or even working.
Especially when there are flowers on your table...
We loved this design that can be used both as a
flower pot and as a table.
SALT SHAKER AT MEALS,
CACTUS ON TABLES
This lovely salt/black pepper
shaker will color up your
kitchen tables and also
amaze your guests.
It has never been so
easy to prepare chop
sticks each having
equal thickness. All
you need is to have
the product shown
here.
Deniz Ece CEBECİ
20 21

I N V E N T O R S T O R I E S
MEET
Sir James DYSON
James Dyson born in Norfolk, England in 1947
graduated from furniture designing and interior
design in Royal College of Art. In 1970, before his
graduation Dyson designed the “Sea Truck” which is
a high speed assault boat and in 1974 he invented
a handbarrow called the “Ballbarrow” which has an
inflatable ball instead of a wheel that doesn’t sink into
the soft ground. These were the times when the idea
of the cyclone based bagless vacuum cleaner which
is Dyson’s one of the biggest inventions came into his
mind.
In the production stage of Ballbarrow, Dyson
recognized that the air filter in painting section was
clogged by dust particles and thus the painting
process took a long time. To find a solution for this
problem, he developed a cyclonic tower in industrial
sizes which separates dust particles from air by high
speed air rotating with the centrifugal force which
is 100.000 times stronger than the gravity. Dyson
was wondering if the same system would work
in a vacuum cleaner, so he rolled up his sleeves
to put this idea into practice. He developed 5127
prototypes for five years and finally achieving his
goal, invented the first bagless vacuum cleaner of the
world.
At first, Dyson licensed his patent to
a small Japanese company at as his
invention did not attract the expected
attention in his country at that time.
However, his invention became quite
popular in Japan. In the following years
he started to work on a new model
having his own name in England. He
established his own research center
and facility in 1993 and developed
an apparatus that was able to collect
superfine particles such as cigarette’s
smoke and other microscopic particles.
By means of the technology that he
called Dyson Root Cyclone, two cyclone
chambers that can capture microscopic
particles while separating large dust
and dirt particles in air took the place of
conventional dust bags. Consequently,
Dyson Root Cyclone became bestselling
vacuum cleaner in West Europe.
It is difficult to picture in the mind but
he also invented a ventilator without
propellers. A strong and cooling effect
can be created without propellers
by means of this invention called Air
Multiplier which looks like it came
straight out of science-fiction movies.
James Dyson who is the inventor
of cyclone technology, hand dryer
machines using high pressure air ducts
instead of heat, ventilators without
propeller that cleans, cools and heats
air, supersonic hair dryers was deemed
worthy to be Knighted in recognition
for his contributes to the business life in
England. Dyson said that his next goal
is to develop a smart robot assisting in
housework.
James Dyson hated
bags of the vacuum
cleaners clogged by
dust and as well as
their suction power
reducing in time.
The bagless vacuum
cleaner that he
invented as a solution
for those problems
was the starter of
a global company
earning more than
3 million dollars
annually.
Dyson developed
5.127 prototype
for five years and
finally succeeded in
inventing the first
bagless vacuum
cleaner of the world.
Yasemin ÖZDEMİR
22 23

D I D Y O U K N O W ?
F I R S T I N T H E W O R L D
The first kashar cheese
was made in the mids of
19 th century much later than
the other cheeses.
The name kashar comes
from the expression of
rabbi as “kosher” that
means the cheese is suitable
religiously.
Sticking plaster was invented
by Earle Dickson working in
Johnson&Johnson because
of his clumsy wife who
regularly cut her hands.
Earle placed square cottons
in middle of long sticking
plasters and this idea
attracted much attention.
The first commercial film shot
in Turkey in 1971 is a black and
white commercial film shot
for Turkey’s first fruit juice
brand Meysu.
POSTAGE STAMP – 1837
Postage stamp which is generally used
symbolically today was so important symbol
that made its inventor awarded by Knight
once upon a time. Rowland Hill was knighted
by the King of England in 1837 for the said
invention. The postage stamp spread all
over the world in time rather than being a
mark only used in Kings’ correspondences.
PNEUMATIC TIRE – 1845
Pneumatic tire patent ow which is granted
by Robert William Thomson in 10 th of
December 1845 attracted much attention
when demonstrated. He sold his patent to a
company after two years but the pneumatic
tires were so expensive that no one bought
them. Later on, John Boyd Dunlop filled
tires not with water but air and patented it.
Sales were good for this time and Dunlop
established his first facility in 1899.
The reason that sausage
sandwich is called “hot dog”
is because sausages used
since 1800s were believed
to be made of dog meat.
Charles Fetman is the first
entrepreneur selling hot dog.
Delicious candy floss that
damage our teeth was found
by American dentist James
Morrison and his pastry cook
friend.
The reason why USA is
called as Uncle Sam is due
to interpreting US indication
written on meat crates sent
to USA army in 1812 War as
Uncle Sam.
SCISSORS – 1893 PAPER CLIP – 1900
Although it is completely a mystery that when
or by whom it was invented, it is estimated
that the invention dates back to times before
Alexander the Great conquered Egypt.
Because it is known that scissors were used
in Egypt as a superiority symbol in fine arts
developed after the conquest. Louise Austin
who is the inventor of the scissors we use
today patented this invention in 1893.
The inventor of this invention which is small
but very practical is Johan Vaaler. This
interesting product which is made of metal
wire to attach papers firmly and formed of
two interlocked rings invented in 1900. The
interesting aspect of this tool is that it is still
used by people albeit it is not developed from
the day it was made till today.
24 25

L O G O S T O R I E S
THE MYTHICAL STORY OF THE
SIREN GIRL
We will be taking a closer look at the logos of the well-known
trademarks in our new category “Logo Stories”. We are going to find
answers to the questions such as “where did it come from, what does
it represent and for how long has it been used”? If you are curious
about the logo story behind a specific trademark, you may get into
contact with us via info@gossipdergi.com. Our first logo story relates
to the world-wide known trademark STARBUCKS.
How about meeting with the Siren girl on
Starbucks’s logo?
Of course, this girl is not real but a mythical
mermaid with two tails. While mermaid
with a single tail is a common mermaid,
mermaid with two tails may yet be the Siren
of Starbucks.
When the name “Starbucks” was chosen
as the trademark in 1971, the company
was looking for an appropriate logo; a logo
describing the trademark’s vision... During
the search, they came across with a Siren
gravure. This gravure was symbolizing the
sea and the life in the sea, and the coffee
that came from the sea; from paths of the
overseas... At the same time, the town of
Seattle in which Starbucks first appeared
was a maritime town!
Siren and coffee was so chimed in with each
other that it was providing the trademark
with a miraculous strength. They designed
the logo with this strength and so the Siren
girl came to existence.
Historical Development of the Logo
The logo, facing a couple of changes over
time, initially included a few more details. In
order to establish the brand perception, the
logo was used together with the trademark.
People got so used to see the Siren that
even without using the name ‘Starbucks’,
it became very easy to recognize the
trademark, even when only the logo was
used. While enjoying the proper pride of its
unique logo identified with the trademark, we
are looking forward to see what Starbucks is
going to add to its Siren in the future years.
1971 1987 1992 2011
26 27