Branding - unleashing the true value
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1. SHOWS THAT YOU’RE AN ESTABLISHED<br />
BUSINESS—you’re not a fly-by-night company<br />
“testing <strong>the</strong> waters.” You’re here to stay!<br />
2. For those operating in emerging sectors or<br />
non-traditional business verticals, BRANDING<br />
IS THE BEST WAY TO EXPLAIN WHO YOU ARE—<br />
what you do, and why you’re important.<br />
3. A well-branded business is proven to be<br />
MORE ATTRACTIVE TO INVESTORS AND BUYERS<br />
ALIKE—since you’ll be selling more than just a<br />
“black book,” you’ll be selling an established<br />
community fixture.
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