Branding - unleashing the true value

7
e
TANGIBLE
nefits
4. COST REDUCTION IN MARKETING—After
an initial investment in branding, marketing and
design budgets can focus on the message, the
offer, or the medium rather than on designing and
inventing each piece.
Also REDUCES CUSTOMER ACQUISITION COSTS
over a period of time as a larger proportion of
budget and time can be spent on Retention
based marketing activities.